Clark Kokich Promoted to CEO of Avenue A / RazorfishClark Kokich, CEO, Avenue A | Razorfish
25 7월 2007 - 7:00PM
Business Wire
Clark Kokich has been promoted to CEO of Avenue A | Razorfish, it
was announced today. Kokich has held the title of worldwide
president for the past two years at Avenue A | Razorfish, which is
the largest interactive marketing and technology services firm in
the U.S. and an operating unit of aQuantive, Inc. (NASDAQ:AQNT).
�Clark has been the driving force behind Avenue A | Razorfish�s
success in an exploding industry,� said Brian McAndrews, president
and CEO of aQuantive. �He has the unique ability to motivate not
only employees of Avenue A | Razorfish � continually getting them
to question �what�s possible� in the digital marketplace � but he
also has been a catalyst for clients, encouraging them to push
their own digital envelope. This promotion reflects the tremendous
success Clark and his leadership team have had, first in building
the leading interactive agency in the U.S., and now in steering the
company�s rapid global expansion program.� Kokich joined Avenue A |
Razorfish in 1999. Under his leadership, the company has grown to
become the largest interactive marketing and technology agency in
the U.S., and it is rapidly expanding its worldwide geographic
footprint. Today, Avenue A | Razorfish comprises more than 1,600
professionals in 19 offices in seven countries (U.S., U.K., France,
Germany, Japan, China and Australia) focusing exclusively on
digital marketing, serving world-class brands such as Levi�s, Nike,
Microsoft, Ford, Disney, Starwood Hotels, Carnival Cruise Lines,
AT&T, J.C. Penney and Visa. �We are entering a time of
extraordinary growth and opportunity,� said Kokich. �It�s amazing
to look at the changes that have occurred in the digital marketing
industry since 1999, but they will absolutely pale in comparison to
what�s in store for marketers over the next decade. It�s exciting
to know that we will continue to serve as catalysts for that
change. Literally each day brings new opportunities that we can tap
into and exploit for our clients.� Kokich has held a number of
executive management positions during his tenure at Avenue A |
Razorfish. Prior to serving as worldwide president, he was
president of Avenue A | Razorfish�s West region, and before that he
was president of the company�s Seattle and Chicago offices. Prior
to Avenue A | Razorfish, Kokich held executive positions with Calla
Bay retailers, AT&T Wireless and Cole & Weber. Since his
promotion to worldwide president in 2005, he has been focused on
the company�s twin objectives of building an international network
of offices, as well as making significant investments in emerging
digital media, including Internet video, VOD, iPTV, mobile, viral,
podcasting and adver-gaming. About Avenue A | Razorfish Avenue A |
Razorfish is one of the largest interactive marketing and
technology services agencies in the world. The company helps
industry leaders such as Kraft, The New York Times and Starwood
Hotels use digital channels to acquire and service customers.
Avenue A | Razorfish�s full suite of digital offerings includes
online advertising, Web site design and development, email and
search engine marketing, emerging media strategies, and enterprise
portal development. Its award-winning client teams have a great
understanding of customer needs and provide solutions through
distinct business disciplines, which include: analytics, strategy,
technology, media, creative design and user experience. An
operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT),
Avenue A | Razorfish has offices in markets across the United
States, and global operations in Australia, China, France, Germany,
Japan and the United Kingdom. Please visit
www.avenuea-razorfish.com for more information. About aQuantive,
Inc. aQuantive, Inc. is a global digital marketing company founded
in 1997 to help marketers acquire, retain and grow customers across
all digital media. It is the parent company of Avenue A |
Razorfish, the largest interactive agency in the U.S., and five
international agencies, DNA, Amnesia, NEUE DIGITALE, e-Crusade and
Duke; Atlas, provider of integrated digital marketing technologies
and expertise; and DRIVEpm and Franchise Gator, performance media
and behavioral targeting businesses. Through its business units,
aQuantive is positioned to bring value to any interaction in the
digital marketplace. Its stock (ticker symbol: AQNT) is listed on
the NASDAQ exchange. aQuantive�s Web site address is
www.aquantive.com. In the company name Avenue A | Razorfish noted
in this news release, a pipe symbol appears between Avenue A and
Razorfish. This symbol may not appear properly in some systems.
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