AQNT Aquantive (MM)

Avenue A | Razorfish, one of the largest interactive services firms in the world and an operating unit of aQuantive, Inc. (NASDAQ: AQNT) today announced its recently acquired company, Amnesia, was named the interactive agency of the year by AdNews magazine, Australia�s top advertising, marketing and media publication with a circulation of more than 60,000. Amnesia received the honor this month in Sydney at the AdNews annual awards dinner which recognized both traditional and interactive advertising agencies. A total of 12 agencies were nominated for the interactive award. For Network of the Year, Amnesia made the final four out of 80 agencies nominated. Amnesia also received the coveted �People�s Choice Award�, an honorary distinction from David Clutterbuck, editor of AdNews. �We are extremely proud of our Australian team. This award is well-deserved as showcased by the remarkable work they�ve been doing for high profile clients such as Microsoft and Disney,� said Clark Kokich, worldwide president of Avenue A | Razorfish. �Amnesia has been an outstanding addition to the Avenue A | Razorfish global family, consistently providing the very best in client service and creative innovation.� In 2006, Amnesia won 16 new accounts including Weight Watchers, Expedia and Starwood Hotels in addition to opening a new office in Tokyo. Amnesia supports their digital marketing campaigns through research and exit polls the team performs on every Web site they produce to measure and test customer experience. Since the Avenue A | Razorfish acquisition in July, Amnesia has managed to increase their staff while providing training and various incentives to recruit and retain employees. �Being named the interactive agency of the year by AdNews is an incredible honor,� stated Iain McDonald, managing director of Amnesia. �2006 was an exciting year for us. We�ve worked with some great clients who gave us the opportunity to stretch our creative limits. With the recent growth of our team and the addition of our Tokyo office, we look forward to more success in the year ahead.� About Amnesia Amnesia is a full-service, digital agency with offices in Australia and Japan. Founded in 1998, Amnesia provides digital advertising, creative design and web development services throughout Asia Pacific for multinational clients including Disney, Xbox and IKEA. For information about Amnesia, visit www.amnesia.com.au. About Avenue A | Razorfish Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information. In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.