Press
release
1 August 2024
Guild Esports PLC
("Guild Esports",
"Guild" or "the Company")
Guild signs partnership deal with
Inspecs Ltd.
Guild Esports (LSE: GILD), a global
gaming-focused media business, is pleased to announce it has
entered into a partnership agreement with Inspecs Ltd. ("Inspecs"),
a renowned designer and manufacturer of eyewear, which names REGEN™
("REGEN"), an Inspecs brand, the Official Eyewear Partner of Guild
Esports.
The terms of the deal are subject to commercial
confidentiality and the total contract value is payable in cash.
Under the terms of the agreement, Guild will feature REGEN products
in various promotional activities including social media content
and behind-the-scenes videos. Guild's professional Apex Legends
players will be the first roster to wear REGEN-branded jerseys when
they compete at Esports World Cup (EWC), starting later
today.
Guild's professional players will test and have
the option to wear REGEN's glasses during training sessions and
professional competitions. REGEN's glasses will additionally be
made available for players using the Guild Simulator Facility at
the Sky Guild Gaming Centre.
REGEN glasses have been specifically designed
for gaming, with a key focus on health, comfort, and elevating the
overall gaming experience. The glasses feature blue-light-blocking
lenses intended to allow gamers - both professional and casual - to
play for longer by reducing the strain on their eyes. The initial
feedback from Guild's professional players of REGEN's products has
been highly positive.
Jasmine Skee,
CEO of Guild Esports, commented: "Guild's
players need the best equipment if they are to compete at the
highest levels of esports. Professional gamers spend hours each day
training, which can place strain on their eyes. By partnering with
REGEN, not only are we bringing money in the door, but its glasses
will also allow our players to compete at their best for longer.
We'll be cheering on our Apex Legends team at the EWC, with REGEN
proudly on their jerseys."
Steve Tulba,
Managing Director of Inspecs Ltd, said: "This
partnership with Guild Esports marks an exciting chapter for REGEN.
Our eyewear is designed to meet the unique needs of gamers, and we
are confident that Guild's players and fans will experience the
benefits firsthand. We are committed to supporting the esports
community and helping players achieve their best
performance."
For further information, please
contact:
|
Guild
Esports
|
|
|
Jasmine
Skee
Chief Executive
|
via Tancredi
+44 207 887 7633
|
|
Tennyson
Securities
|
|
|
Corporate Broker
Peter
Krens
|
+44 207 186
9030
|
|
Tancredi
Intelligent Communication
Media Relations
|
|
|
Helen
Humphrey
Charlie
Hobbs
guild@tancredigroup.com
|
+44 7449 226
720
+44 7897 557
112
|
About Guild
Esports:
Guild Esports PLC is a global gaming-focused
media business that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
entertainment sector and esports veterans and co-owned by David
Beckham. The Company is headquartered in the UK and its shares are
listed on the Main Market of the London Stock Exchange (ticker:
GILD). Please visit www.guildesports.com for more
information.