By Marietta Cauchi, Jessica Hodgson and Archibald Preuschat

LONDON--Royal KPN NV (KPN.AE) is pushing ahead with the sale of its Base mobile phone business in Belgium even as America Movil SAB (AMX), which now owns just under 30% of KPN, has expressed its disapproval of a disposal, people familiar with the situation told Dow Jones Newswires on Wednesday.

KPN hired JPMorgan Case & Co. (JPM) to auction Base last month as part of the Dutch telecom's attempts to turn around its flagging prospects. The unit has attracted the interest of several buyout firms as well as Belgian cable operator Telnet Group Holding NV (TNET.BT).

First-round bids are due at the end of July. Private equity firms including Providence Equity Partners and Carlyle Group have expressed an interest and Cinven is working on a joint bid with Telenet, people said.

It is unclear how much of this interest will translate into formal bids because of America Movil's attempts to boost its stake and its opposition to a sale of Base--advisers for potential bidders have told Dow Jones Newswires that they are uncertain as to whether a sale will go ahead.

In May, the Mexican telecommunications company, which is controlled by billionaire Carlos Slim, launched an offer to raise its stake in KPN to about 28% from 20.9% as part of its plans to build a significant presence in Europe with minority stakes in several phone companies.

The KPN board opposed the offer, saying it undervalues the company.

At a conference call in June, shortly after it acquired a 21% holding in KPN, America Movil Chief Financial Officer Carlos Garcia Moreno said that AMV was in part attracted to KPN because the Netherlands and Belgium have high gross domestic product per capita and consumers with relatively low debt compared with other areas of Europe. "These are the countries that are in better shape from a fundamental perspective," he said.

America Movil, Latin America's largest wireless phone provider--which operates in more than 18 countries in the Americas--is seeking a beach-head to expand in Europe through its stake in KPN and in a separate holding in Telekom Austria AG. The company, fighting competitive and antitrust pressure on its home turf, looks set to significantly shake up Europe's telecoms landscape.

In June, an attempt by KPN and Spain's Telefonica (TEF)--America Movil's most significant competitor in Latin America--to combine their German units to create a competitor to keep America Movil at bay, failed. Telefonica and KPN discussed a deal that would have seen KPN's German unit E-Plus sold to Telefonica for roughly EUR10 billion but an agreement couldn't be reached.

One person said that America Movil has questioned the strategic logic to the Base sale, but that it's unlikely to block the sale if it generates a good enough price. Reports suggest the unit could be worth as much as EUR1.8 billion.

Wednesday a spokesman for KPN said that all the statements the company made at that time it put Base up for sale were still valid. "The KPN boards have decided to start the sale process for Base in July. The proceeds will be used to improve KPN's credit profile and financial flexibility," KPN said June 21.

-Write to Marietta Cauchi at marietta.cauchi@dowjones.com

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