NPD: US Videogame Industry Retail Sales Fell 21% In December
13 1월 2012 - 9:09AM
Dow Jones News
Retail sales for the videogame industry plunged 21% in December,
hurt by an aging console lineup and an unexpected slowdown in
software sales.
Overall, industry sales of new videogames, consoles and
accessories in U.S. stores tumbled to $3.99 billion last month from
$5.07 billion a year earlier, according to surveys by data tracker
NPD Group.
The results are the latest sign of weak consumer electronics
spending during the holidays as U.S. economic growth remains tepid.
Videogame industry competition also has mounted in the form of used
and mobile games, which aren't included in NPD's monthly survey
release.
The results were "not entirely surprising given that we are on
the back end of the current console lifecycle, combined with the
continued digital evolution of gaming," NPD analyst Anita Frazier
said. Cheaper casual games found on smartphones and
social-networking websites such as Facebook have drawn some
consumers away from traditional games.
NPD acknowledged the exclusion of products such as used games
and online-game subscriptions limits the precision of its data.
Including all types of videogame sales, the total spend in the U.S.
was between $16.3 billion and $16.6 billion for 2011, down about 2%
from 2010.
"Our overall estimate of the market continues to point toward
the increased imperative for deeper visibility into digital
distribution than is available today, not only in the U.S. but
globally," said David McQuillan, president, Games at The NPD
Group.
Nonetheless, the industry continues to prove that it can draw
large demand for a hit.
Activision Blizzard Inc.'s (ATVI) Call of Duty: Modern Warfare 3
remained the top selling game, as some analysts expected. Ubisoft
Entertainment SA's (UBI.FR) Just Dance 3, which was released for
Sony Corp.'s (SNY, 6758.TO) PlayStation 3 in December, jumped to
the No. 2 spot from No. 5 the previous month, outselling Bethesda
Softworks's Elder Scrolls V: Skyrim.
Overall, sales of new games at brick-and-mortar stores fell 14%
to $2.04 billion from the same month a year in 2010, falling far
short of the estimates of some analysts. For example, Wedbush
Securities analyst Michael Pachter on Monday forecast software
sales growth of 2% to $2.41 billion.
December retail sales of videogame hardware fell 28% to $1.32
billion, NPD said. The Nintendo Co. (NTDOY) Wii and Sony
PlayStation 3 are both 5 years old, while Microsoft Corp.'s (MSFT)
Xbox 360 is a year older.
The monthly survey release also said videogame accessories
sales, such as prepaid cards used to purchase digital content
within games, dropped 27% to $628.7 million.
-By Matt Jarzemsky, Dow Jones Newswires; 212-416-2240;
matthew.jarzemsky@dowjones.com
Nintendo (PK) (USOTC:NTDOY)
과거 데이터 주식 차트
부터 6월(6) 2024 으로 7월(7) 2024
Nintendo (PK) (USOTC:NTDOY)
과거 데이터 주식 차트
부터 7월(7) 2023 으로 7월(7) 2024