Mo Owens,
CEO of EQLB
EQ Labs Inc. (USOTC:
EQLB)
Mo@drinkeq.com
Inspiration Behind
The
Rebrand of Last Shot
A Unique
Formula
Las Vegas,
NV --
February 6, 2019 --
InvestorsHub NewsWire -- EQ Labs, Inc. ("EQ." or "the
Company") (OTC.BB:
EQLB), is thrilled to announce
that "Last Shot" has embarked on a complete
rebrand journey fueled by the need to focus
on promoting a healthy lifestyle. "Our
formula is unique, says Mo Owens, and we needed a branding expert
that could propel us in the right direction,
which is
why we chose to work with Chief
Creative Officer, Nicole Light from Paper Roo Package Design and
Branding."
"The unique and game-changing formula behind Last Shot
truly inspired me in the rebranding effort,
says Nicole Light.
The ingredient profile and numerous benefits stood out to me over
the competition. This, paired with the fact that Last Shot's vision
is geared towards promoting and supporting a healthy and
fitness-driven lifestyle, allowed me to craft an innovative
approach to provide a new, clean, and modern design that would make
a powerful impact in today's culture.
Avoiding the mainstream energy drink feel, Last Shot
needed to lean toward a more holistic feel that was full of natural
energy. I wanted the new logo to express hydration through a
simplistic modern font and water droplet shape in the "h". For the
revamped packaging, portraying the variety of the flavors was
essential to the Last Shot
line up. By introducing splashes of fresh fruit in a visually
stimulating way with brightly colored liquids, I was able to
visually express healthy hydration and sustainable energy in a
powerful way.
As a mother of two and an advocate of quality food and beverages, I
knew this rebrand direction would have a tremendous impact on Last
Shot's mission and their loyal following."
About
Paper Roo
Package Design and Branding
Nicole
Light is a
recognized branding and package design expert in the consumer goods
and retail segments. In the last fifteen years, she has created
stunning award-winning packaging in both North
America and Europe.
Nicole has
helped launch thousands of new and re-branded products. Her
repertoire includes total brand development from the ground up,
concept development, and 360-degree package design from structural
die-lines and displays to finished art files for offset and digital
printing. She also works directly with manufacturing companies
doing some truly inventive things with folding cartons and custom
plastic molds. It is evident
that Nicole Light is not your ordinary package designer which is
why we chose her for the Last Shot rebrand. She
understands the intricacies of the business from design to shelf
impact as well as all the government (FDA, FSIS and USDA)
regulations. Working together with customers, she travels to their
manufacturing facilities to design effective containers that fit
their automated packaging lines and to share ideas.
"I offer a one-stop, comprehensive branding development and
packaging service.
I wanted to apply my unique skill-set to help my customers achieve
their packaging needs from start to finish because I know how hard
it is to find such a combination.
To
be able to engineer your box, create stunning artwork,
manufacture
packaging
and have
it
on your dock ready for production. well, that's what I am
passionate about. You must love what you wake up to do every day.
And I do!"
says,
Nicole.
Nicole
Light, Chief
Creative Officer
Paper Roo
Package Design and Branding
paperroo.com
|
nicole@paperroo.com
Safe Harbor:
This news release contains
"forward-looking statements" as that term is defined in Section 27A
of the United States Securities Act of 1933, as amended and Section
21E of the Securities Exchange Act of 1934, as amended. Statements
in this press release which are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
These forward-looking statements generally can be identified by
phrases such as EQ Energy Drink, Inc. or its management "believes,"
"expects," "anticipates," "foresees," "forecasts," "estimates" or
other words or phrases of similar import. Such forward-looking
statements include, among other things, the development, costs and
results of new business opportunities. Actual results could differ
from those projected in any forward-looking statements due to
numerous factors. Such factors include, among others, the inherent
uncertainties associated with new business opportunities and
development stage companies. These forward-looking statements are
made as of the date of this news release, and we assume no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements. Although we believe that any
beliefs, plans, expectations and intentions contained in this press
release are reasonable, there can be no assurance that any such
beliefs, plans, expectations or intentions will prove to be
accurate. Investors should consult all the information set forth
herein and should also refer to the risk factors disclosure
outlined in our annual report on Form 10-K for the most recent
fiscal year, our quarterly reports on Form 10-Q and other periodic
reports filed from time-to-time with the Securities and Exchange
Commission.
Contact Information: EQ
ENERGY DRINK, Inc
Maurice Owens,
President and CEO
Phone: (702)
806-5943
Web: Drinkeq.com | drinklastshotlv.com
