ITEM 1: DESCRIPTION OF BUSINESS
BACKGROUND
Amaru, Inc., (the "Company") is in the business of
broadband entertainment-on-demand, streaming via computers, television sets, PDAs (Personal Digital Assistant) and the provision
of broadband services. Its business includes channel and program sponsorship (advertising and branding); online subscriptions,
channel/portal development (digital programming services); content aggregation and syndication, broadband consulting services,
broadband hosting and streaming services and E-commerce.
The Company was also in the business of digit gaming (lottery).
The Company has an 18 year license to conduct nation wide lottery in Cambodia. The Company through its subsidiary, M2B Commerce
Limited, signed an agreement with Allsports International Ltd, a British Virgin Islands company to operate and conduct digit games
in Cambodia and to manage the digit games activities in Cambodia. On March 25, 2009, the Company was notified that the digit game
lottery operations have been suspended by the government of Cambodia as part of the suspension of all lotteries in Cambodia.
The Company believes that the suspension of the digit games
is expected to be permanent as the Government of Cambodia has closed the gaming business by the order of its Ministry of Economy
and Finance. See Note 14.
The key business focus of the Company is to establish itself
as the provider and creator of a new generation of Entertainment-on-Demand and E-Commerce Channels on Broadband and 3G (Third Generation)
devices.
The Company delivers both wire and wireless
solutions, streaming via computers, TV sets, PDAs and 3G hand phones.
The Company's business model in the area of broadband entertainment includes e-services, which provide the
Company with multiple streams of revenue. Such revenues are then derived from advertising and branding (channel and program sponsorship);
on-line subscriptions; channel/portal development (digital programming services); content aggregation and syndication; broadband
consulting services; broadband hosting and streaming services; E-commerce commissions and on-line dealerships; and pay per view
services.
The Company was incorporated under the laws of the state of
Nevada in September, 1999. The Company's corporate offices are located at 62 Cecil Street, #06-00 TPI Building, Singapore 049710;
telephone (65) 63329287. The corporate website is located at www.amaruinc.com. Information included on the website is not a part
of this annual report.
As of February 25, 2004 (the "Closing Date"), Amaru
acquired M2B World Pte. Ltd. (M2B World), a Singapore corporation, in exchange for 19,500,000 newly issued "restricted"
shares of common voting stock of the Company and 143,000 "restricted" Series A Convertible Preferred Stock shares to
the M2B World shareholders on a pro rata basis for the purpose of effecting a tax-free reorganization pursuant to sections 351,
354 and 368(a)(1)(B) of the Internal Revenue Code of 1986, as amended pursuant to the Agreement and Plan of Reorganization by
and between the Company, M2B World and M2B World shareholders. As a condition of the closing of the share exchange transaction,
certain shareholders of the Company cancelled a total of 1,457,500 shares of common stock. Each one (1) ordinary share of M2B
World has been exchanged for 1.3636363 shares of the Company's Common Stock and 100 shares of the Company's Series A Convertible
Preferred Stock. Each share of the Company's Series A Convertible Preferred Stock had a conversion rate of 38.461538 shares of
the Company's common stock. Following the Closing Date, there were 20,000,000 shares of the Company's Common Stock outstanding
and 143,000 shares of the Company's Series A Convertible Preferred Stock outstanding. Immediately prior to the Closing, there
were 500,000 shares issued and outstanding. All of the Series A Convertible Preferred Stock was subsequently converted into shares
of common stock of the Company.
The restructuring and re-capitalization has been treated as
a reverse acquisition with M2B World becoming the accounting acquirer. The historical financial statements prior to the closing
of the transaction are those of M2B World.
On May 17, 2010, the management of the Company concluded upon
accepting the recommendation of its independent registered public accounting firm, Mendoza, Berger & Company, LLC, that the
Company's audited financial statements for the fiscal year ended December 31, 2009 should no longer be relied upon. The Company
amended its financial statements to provide that the asset of film library is fully impaired at December 31, 2009. Due to the material
nature of the impairment of the Company's film library asset at and for the year ending December 31, 2009 and the fact that the
film library failed to produce any of the budgeted revenue for the fiscal year, management has concluded that a full impairment
of the film library was warranted and should have been recorded at December 31, 2009. The film library was impaired for the year
ended 2009 in accordance with the requirements of impairment of long lived assets. The management of the Company believes that
the film library as a long term asset still has an intrinsic value, to which it cannot presently quantify.
BUSINESS OVERVIEW
The Company, through its subsidiaries under the M2B and WOWtv
brand names, is in the Broadband Media Entertainment business, and a provider of interactive Entertainment-on-demand and e-commerce
streaming over Broadband channels, Internet portals and 3G (Third Generation) Devices globally. The Company has launched multiple
Broadband TV websites with Entertainment, with multiple content channels designed to cater to various consumer segments and lifestyles.
Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle and more. The Company
markets its products globally through its "M2B" and "WOWtv" brand names. Through these brands, the Company
offers access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media,
including rights for merchandising, product branding, promotion and publicity.
The Company was also in the business of digit gaming (lottery).
The Company has an 18 year license to conduct nationwide lottery in Cambodia. The Company through its subsidiary, M2B Commerce
Limited, signed an agreement with Allsports Limited, a British Virgin Islands company to operate and conduct digit games in Cambodia
and to manage the digit games in Cambodia. On March 25, 2009, the Company was notified that the digit games were suspended by the
Cambodia Government as part of the suspension of all lotteries in Cambodia. Although the Company is still a holder of the license,
it cannot use it for the gaming business until the suspension of the digit games is lifted. At this time, the suspension of the
digit games is expected to be permanent as the Government of Cambodia has closed the gaming business by the order of its Ministry
of Economy and Finance.
Globally, Amaru, Inc. is expanding through several of its subsidiaries,
including:
1. M2B World, Inc.
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focuses on the US market
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2. M2B World Asia Pacific Pte. Ltd.
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oversees the Asia Pacific business and directs
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the Asian markets through this office and
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representative office in Chengdu, China
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3. M2B Australia Pty. Ltd.
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oversees Oceania markets
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4. M2B Commerce Limited
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focuses on digit games in Cambodia
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5. Amaru Holdings Limited
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focuses on content syndication and distribution
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in areas other than Asia Pacific region
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6. M2B World Holdings Limited
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focuses on content syndication and distribution
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in Asia Pacific region
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7. M2B World Pte. Ltd.
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provides management services to fellow
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subsidiaries of the Company
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8. Tremax International Limited
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operates as an investment holding company
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9. M2B World Travel Limited
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oversees online travel and related business
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The Company offers consumers personalized entertainment through
its wide range of broadband streaming channels available via www.amaruinc.com and www.wowtv.com.
BUSINESS STRATEGY
Our business strategy is to become a diversified media, e-commerce
and e-lifestyle company. We adopt the latest broadband, e-commerce and communications technology and leverage on our international
content and programming expertise. This is how we deliver online entertainment, lifestyle products and services to our
customers.
Our goal is to constantly identify fresh
market opportunities and to stay ahead of changes in the broadband media and related e-commerce industry. We believe that we can
accomplish this by continuing to satisfy customers' needs for a convenient, comprehensive and personalized source of broadband
video content, services and information with pleasant user experiences. Through our business plan implementation, we aim to become
a leading Broadband Media Entertainment business, providing interactive Entertainment-on-demand and e-commerce streaming over
Broadband channels, Internet portals, and 3G devices globally.
COMPETITIVE STRENGTHS
The Company's competitive strengths are:
The Company owns a library of content that
covers a wide range of genres, of which the majority includes worldwide rights in perpetuity on the broadband. This enables the
Company to deliver a rich and diverse variety of on-demand streaming video content that suit the lifestyle and taste of different
consumer segments, across different countries, thereby massing a global base of viewers to attract advertisers to its delivery
platforms on the PC, 3G, 4G devices and TV. The Company has built relationships with content distributors in the U.S. and Asia
that enables it to continually source for content that meet the changing demands and taste of the customers and advertisers. Upon
the Company's most recently completed impairment evaluation (fourth quarter of fiscal year 2009), however, the film library was
determined to be fully impaired during the year ended December 31, 2009. In conducting the analysis, the Company used a discounted
cash flow approach in estimating fair value as market values could not be readily determined given the unique nature of the respective
assets.
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GLOBAL VIDEO STREAMING NETWORK
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The Company has also developed and implemented a global video
streaming network that enables it to deliver high quality on-demand video streaming programs from its library of content rights
to a worldwide audience of broadband users. This global video streaming network is completely integrated with firewalls, loading
balancing protocols, bandwidth and consumer monitoring systems and payment gateways to enable worldwide billing. In addition, the
Company has its own digital post-production and design capabilities to fully manage content rights protection, user experience
and specialized programming for all its consumer-facing delivery platforms. This end-to-end broadband streaming infrastructure
enables the Company to customize and diversify its products and services, incorporating video-on-demand and e-commerce services.
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MULTIPLE REVENUE STRENGTHS
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The Company's diversified delivery platforms enable it to capitalize
and generate multiple revenue streams by targeting different consumer segments over broadband, across different geographic markets.
The multiple revenue streams comprise of advertising, subscriptions, sponsorships, online shopping and games, as well as licensing
and content syndication and turn-key broadband consulting solutions. The Company's goal is not to be excessively dependent on any
one single revenue source. Its library of content rights combined with its global video streaming network supports the Company's
future growth strategy that focuses on multiple growth areas and territories. The Company can thereby cost-effectively tailor its
broadband websites and services to suit different cultures, consumer behavior and clients needs in different geographical locations.
The Company is also able to localize its products and services to sustain loyalty of its viewers and consumers.
The Company has entered into strategic alliances and / or agreements
with key providers to support the marketing and distribution of its products and services in different territories. Among its key
providers are Baidu (China), Zingmobile Pte Ltd (Singapore), MOL Media Sdn Bhd (Malaysia), MOL AccessPortal Berhad (Malaysia),
Webvisions Pte Ltd (Singapore), Zentek Technology (Japan), Auto TV Corporation Pte Ltd (Singapore), I-Concerts Asia Pacific (Singapore),
Panasonic Asia Pacific Pte Ltd (Singapore), Starhub Mobile Pte Ltd (Singapore) and two regional advertising agencies, Admax Network
Holdings Limited (based in Singapore) and Innity Sdn Bhd (based in Malaysia). The Company will continue to forge strategic partnership
opportunities including the area of web-enabled mobile devices and extend its accessibility to customers of its broadband websites
and services.
GROWTH STRATEGIES
The Company's growth strategies consist of:
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Continuing to build its library of content rights on the broadband to provide sustained high quality on-demand video-based entertainment and e-commerce that will maintain and grow its worldwide base of viewers.
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Penetrating new markets to deliver M2B and WOWtv branded content to any screen including PC, 3G and TV, as well as wireless mobile devices like PDAs and to establish new delivery channels to meet the changing preferences of viewers and consumers, worldwide.
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Capitalize on its growing worldwide viewer and consumer base by aggressively signing up subscribers, as well as advertisers onto its on-demand interactive broadband delivery channels for entertainment, online games and e-commerce.
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Consumers access the Company's entertainment sites through its
main website, www.amaruinc.com or directly go to the entertainment sites at www.wowtv.com.
NEW PRODUCTS
In August 2007, M2B World Asia Pacific Pte Ltd, a subsidiary
company of Amaru which oversees the Asia Pacific markets, launched a new broadband entertainment web TV service, called WOWtv.
The Company intends that WOWtv serve as its new brand for its broadband entertainment services. WOWtv had therefore combined and
incorporated all the Company's previous entertainment websites into one leading site. WOWtv streams multiple video-on-demand channels
of Hollywood and Asian entertainment.
In August 2008, a new enhanced version of WOWtv called WOWtv
NEW was launched to promote further this premier personalized broadband entertainment channel.
The new enhanced site, WOWtv NEW is expected to customize user
experience through expanded features. These features include:
High Definition streaming
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New Community and User Generated Content
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All these features compliment the existing extensive VOD service
available on WOWtv.
The service was also designed into two main tiers, namely:
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Free Tier - Web TV channels are provided free to viewers without the need to register and are advertising supported.
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Subscription Tier - Web TV channels are provided to registered subscribers for a pay-per-view fee.
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The initiatives were taken to retain and expand
viewership. The plan for an extended viewership base through the expanded features is expected to add value to the WOWtv service
and potentially lead to new revenue sources and increase advertising revenue in the years ahead. No such revenues were received
in fiscal year ended December 31, 2013.
The WOWtv service had, as of February 2009, been further developed
and relaunched on a global basis in addition to the site in Singapore. In April 2009, the WOWtv service was extended to cover China
with the launching of its Chinese site. The WOWtv global service is available on www.wowtv.com, the Singapore service on sg.wowtv.com.
and the China service on cn.wowtv.com.
CONSUMER MARKETING
The Company's broadband entertainment websites attract viewers
from all over the world. The Company's strategy of converting visitors into customers lies in a combination of incentives, including
seasonal and purchase-related promotions that take advantage of the Company's customer database and broadband websites.
The Company plans to negotiate special rates and benefits to
obtain access to a superior online inventory for the customers. The increasing scale of the business should enable the Company
to negotiate on more favorable terms. Through research with visitors and customers, the Company is developing new programs and
features (including personalization and loyalty incentives) that would turn visitors into customers and maintain loyalty.
The Company also employs a variety of online and traditional
media programs and promotional activities such as:
(a) Advertising
The Company invests in both online and traditional advertising
to drive traffic to our broadband websites. To generate traffic to M2B and WOWtv's broadband websites in a cost efficient manner,
the Company purchased targeted keywords and textlinks in reasonably high volume. The Company also advertises in traditional print
and broadcast media to increase the awareness of its service, product enhancements and retail offerings.
(b) Public Relations
The core of our public relations effort is media relations and
industry analyst relations. We maintain relations with journalists and industry analysts to help secure unbiased, third-party endorsements
for the Company. We pursue coverage by online publications, search engines and directories.
(c) Co-marketing, Promotions
and Loyalty Programs
We intend to continue to establish significant co-marketing
relationships to promote our service and to sponsor contests that offer M2B and WOWtv related prizes. These programs typically
involve participation with our partners. We intend to enter into additional co-marketing relationships in support of our marketing
strategy. From time to time, we offer various incentives and awards to our existing customer base. These incentives are designed
to increase customer loyalty and awareness of the M2B and WOWtv brands.
(d) Direct Marketing
The Company maintains a database which includes
customers’ profiles and preferences and other key customer attributes. This data enables us to track the effectiveness of
promotions and incentives and to understand seasonal and other trends in order to create and quickly implement marketing programs
targeted to specific customer segments. In addition, we regularly communicate with our customers through targeted e-mail.
The Company intends to continue to implement programs to control
the cost of revenues and reduce operating costs through technology and productivity management, economies of scale and financial
controls. This strategy should enable us to provide our products to customers on a cost competitive basis.
BUSINESS SEGMENTS
The Company now has only one active segment,
and the principal operations are carried out through the following services of our business:
Entertainment Services - Video on-Demand services
for entertainment, providing the Company with advertising, subscriptions, online games and e-commerce revenues
ENTERTAINMENT SERVICES
The Company provides online entertainment on-demand on Broadband
channels, Internet portals and 3G devices across the globe, for specific and identified viewer lifestyles, demographics and interests.
Entertainment and web visit experience is maintained throughout from the initial viewing experience to on-line purchases and payment
checkout experience.
The Company uses Broadband technology to provide its services.
Broadband technology is defined as high speed, high-bandwidth, two-way data, voice and video communications, delivered at high
transmission rates.
SERVICES: Broadband technology allows us to deliver the following
services:
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Video-on-demand (VOD) services that enable individuals to select videos from a Central Server, on-demand 24 hours a day, 7 days a week, for viewing on:
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Television screens (Set top Box Technology), including connected TV
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PCs (Digital Subscriber Line (DSL) Technology) and mobile internet devices
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Personal Digital Assistants(PDA), 3G and 4G hand phones (Wireless Technology)
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E-Commerce or online purchases - linked interactively to the VOD platforms on broadband. Consumers choose to buy products online as they watch the videos.
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The Company applies broadband technologies to facilitate its
growth in the broadband sector. Its main competitive advantage is derived from its ownership of rights for various territories
on broadband for its contents i.e. movies, televisions, dramas and programs on lifestyles, business and glamour.
The Company has built and installed its broadband streaming
system complete with firewalls, load balancing, bandwidth and consumer monitoring systems, which include video streaming, video
storage and web servers in Singapore. The Company has also developed its streaming applications to stream into television sets,
via a set top box.
The Company has developed a capability to stream wireless broadband
and have its own digitized entertainment sites for wireless broadband applications.
The Company offers consumers personalized entertainment through
its wide range of broadband streaming channels available at www.amaruinc.com, www.wowtv.com, sg.wowtv.com and cn.wowtv.com.
Products:
We offer the following products on the VOD
platform:
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Entertainment - Consumers access movies, music, glamour and fashion, lifestyle (hobbies, cooking, and personalities), documentaries, sports, health and fitness and others. They can choose from a large number of different channels depending on their interests or lifestyle preferences.
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E-Commerce - Consumers can purchase products online, view videos on a pay-per-view basis and make payments online.
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With this strategy, the Company aims to generate diversified
sources of revenue from:
1. Advertising i.e. program and channel sponsorship
2. Online subscriptions
3. Channel/portal development i.e. digital programming services
4. Content aggregation and syndication
5. Broadband consulting services and online shopping turnkey
solutions
6. E-commerce services
The Company is constantly in the process of redesigning and
adding improvements to its Broadband websites. The current Broadband websites and products, which may change from time to time
are highlighted below.
WOWTV - WEB TV SERVICE, CONNECTED TV AND WOWTV EMBEDDED TV
WOWtv, a broadband entertainment web TV service, has embarked
on launching its site across the Asia Pacific, streaming multiple channels of Hollywood and Asian entertainment via video on-demand
and providing E-commerce services. Its video on-demand content covers diverse genres such as movies, television dramas, variety
shows, documentaries, fashion, lifestyle, sports, edutainment and more. WOWtv can be viewed on www.wowtv.com.
Beginning with Singapore, WOWtv is set to expand globally with
its new global site and across the Asia Pacific. Having launched its global and China sites in 2009, it intends to expand its growing
presence to specific territories, namely India, Indonesia and Malaysia within the next 12 months. The Company has plans to incorporate
a video e-travel portal and possibly e-travel services within its WOWtv site. No assurance can be given that such plans will materialize
as planned.
LEVERAGING ON THE STRENGTHS OF WOWTV
WOWtv is an innovative platform that we believe will establish
a first mover advantage to become the first Pan-Asian broadband entertainment services provider. Its strengths and competitive
advantages include:
Content Aggregation, Distribution and Syndication - with the
technology and expertise to stream with high clarity and also manage operations and costs well.
Premium Content Portfolio - with a vast library of worldwide
broadband rights of film and content, copyright ownership and exclusivity on the majority of broadband titles.
Strong relationships in Asia and Hollywood - with good connections
to enable it to make further in-roads to content acquisition.
Broadband Distribution Deals - with secured broadband distribution
deals with major media companies.
MARKETING STRATEGY OF WOWTV
WOWtv's marketing strategy is to offer viewers
a plethora of video on-demand entertainment over two subsides on its website, where consumers will get a chance to sample its products
and services in different tiers - Free and Subscription (Pay-Per-View).
DIGIT GAMES
The Company has an 18-year license to conduct nation wide lottery
in Cambodia. The Company also signed an agreement with Allsports Limited, a British Virgin Islands company, to operate, administer,
and manage the lottery digit games activities in Cambodia. On March 25, 2009, the Company was notified that the digit games were
suspended by the Cambodia Government as part of the suspension of all lotteries in Cambodia. The suspension of the digit games
is expected to be permanent as the Government of Cambodia has closed the gaming business by the order of its Ministry of Economy
and Finance.
ONGOING DEVELOPMENTS
Currently, the Company's target markets are
all Telcos, TV Stations and Broadcasters, ISPs, Smart TV, Smart Phone and Tablet manufacturers:
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Creating Distribution Platforms for contents across various Smart TV, OTT, Smart Phones and
Tablets.
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The Company was awarded with an exciting project from iDA (Infocomm Development Authority)
of Singapore for Developing a Content Hub for buying and selling content globally and revamping WOWtv services.
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Value-added Services and Mobile TV solutions for the telecom operators. The Company has partnered
with Value-added Services operators to work together in Asia Pacific region.
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Selling Contents to local and regional
Telcos and Broadcasters. The Company has contracts with Singtel and Starhub in Singapore. It is currently in discussion with
regional Telcos in Malaysia, Indonesia, India, Vietnam, Middle East and China for Content cooperation.
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Specific Country Focus
A. China
The Company is currently the only foreign listed
Content Company for China Mobile (with 600 million subscribers). The Content censorship and approval process will take time in
order to start providing contents to China.
B. Vietnam
The Company signed agreement with Nokia to roll out WOWtv applications
on Nokia smartphones. The Company is working with other Telecom operators and broadcasters for providing contents and over-the-top
content solutions for the local market. The Company has also signed a non-exclusive agreement with a Vietnamese company for Vietnam
market in exploring content business in the local market for both selling and procuring.
D. India
As the Company sees the huge market in India, it is exploring
integrating the Company's online contents for the Indian market.
The Company is working towards partnering with
various Indian Content Providers, owners and distributors for Indian content targeted for expat channel under WOWtv. It has securely
signed with couple of companies already in 2013 and is further seeking similar cooperation from other companies.
E. Singapore
The Company has signed a yearly renewable
contract with Yahoo for providing content on daily basis.
The Company has signed an agreement with
Google for providing WOWtv channel under YouTube for advertisement based revenue.
The Company has also signed an agreement
with LG Electronics for providing WOWtv Smart TV Apps to their Smart TV for 9 countries in Asia Pacific.
The Company has also signed an agreement
with Opera Software for providing M2B's WOWtv Apps on SONY and other similar Smart TVs globally.
The Company is working closely with various
local content aggregators to bring some sports contents to its platforms.
The Company is working closely with M1,
a local Telecom operator to provide contents including education for their Mobile TV and Value-added Services.
The Company is partnering with an education
contents company on video-based learning program for children.
The Company has signed an agreement with
Edgecast a US based company to provide CDN services for its ongoing smart TV and other smart devices under WOWtv platforms.
The Company has signed an agreement with
The Dive Channel, a leading company in filming underwater related contents, and trader of diving equipment and accessories. Both
parties agreed to work together to jointly develop, promote, own, operate and manage both Parties’ Intellectual Properties,
technologies, solutions, Content, and Services.
The Company has been awarded by Info-communications
Development Authority of Singapore a grant for the project M2B World Regional Video Services Hub under the Inforcomm Enterprises
Scheme.
F Indonesia
The Company has signed an agreement with ARJUNA
TV for providing both VOD and Live Content to M2B's Expat Channel platforms for targeting Indonesians across globe.
Other Media Co-operation for our Online Platform
The Company has kept its Contents relevant
and at minimal cost, by securing choice Contents AutoMoto TV(Europe), FCCE (The Netherlands), Monarch Films (USA), ANTARA (Asia),
Splash News & Picture (UK), Shortman Films (Asia), Arjuna TV, and Everymedia (Asia). During the fiscal year 2013, the Company
also explored content collaboration with Singapore Mediacorp, Korean, Japanese, Malaysian, and China TV stations..
The content business is evolving very fast,
with vast contents flooding the market. The Company has identified key market participants and plans to move forward to secure
more subscribers and viewership.
Other business developments.
- Smart TV / Connected TV
The Company intends to introduce WOWtv Expats Channel, Lifestyle, Entertainment, and education content onto
Connected TV for Samsung, Panasonic, SONY, LG, Skyworth, Hisense, SmartTVs and, Mobile devices.
The Company is working with other Connected
TV companies for WOWtv applications on their TV sets.
- Expats Channel
The Company is working closely with Korean,
Chinese, Indian, Japanese, Indonesian, and Malaysian content aggregators and broadcasters, to bring some Korean, Chinese, Indian,
Japanese, Indonesian, and Malaysian contents to its platforms on Expat Channel.
- Satellite Teleport
Partnering with a Teleport facility in Japan which will provide uplink to 5 major Satellite and downlink services
to 20 major Satellites. M2B will act as partner to this operator from Japan and initiate the business of providing such services
to its current and future clients in the broadcast, cable and content business.
MARKETS
The business operations and financial results of the Company
are directly affected by the markets that the Company operates in.
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RISING DISPOSABLE INCOME AND USAGE OF PC AND BROADBAND TECHNOLOGY
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In many other parts of the world, especially emerging markets
with growing use of PCs, Internet with fast growing number of broadband subscribers and rising disposable incomes, these markets
offer significant growth potential.
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THE ADVENT AND INCREASING ADOPTION OF BROADBAND TECHNOLOGY
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The advent of broadband technology and ever-increasing bandwidth
has pushed for the next generation of online on-demand broadband entertainment as one of the desired applications that will meet
the needs of increasingly demanding and bandwidth hungry consumers and enterprise. Such technology can be further enhanced by the
coupling of value added services, namely Internet telephony communication services and E- Commerce, together with the Broadband
entertainment sites.
The market consists of both the consumers and the enterprise.
The demand from consumers is rich media content, on demand, highly interactive and fast. On the other hand the enterprise must
reach out to such demands and the next generation through the new medium, or be left behind. To meet this demand, the Company has
established relationships with major production houses, and access to major distributors worldwide. This is expected to put the
Company in a position to acquire high quality, original video content. Such strategic positioning has resulted in the Company acquiring
extensive content on broadband for multiple countries and for dedicated time periods.
The Company intends to continue to maximize on its key strength,
the packaging of our content. The Company believes that it will shape the delivery of its content in the most cost effective manner
and innovative way.
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THE BOOMING ONLINE ADVERTISING MARKET
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Internet ad revenues surged to $20.1 billion, according to
the IAB Internet Advertising Revenue Report
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released in October, 2013 by the
Interactive Advertising Bureau (IAB) and prepared by PwC US. This represents an 18 percent increase over last year’s first-half
ad revenues of $17 billion. Maintaining the trend, second quarter 2013 internet ad revenues also saw an 18 percent year-over-year
increase, reaching $10.3 billion, up from $8.7 billion in Q2 2012. According to the IAB Report:
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Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion
in the same period last year
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Digital video, a component of display-related advertising, took in $1.3 billion in revenue during the first six months of 2013,
an uptick of 24 percent over the first half of 2012 at $1.1 billion
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Search revenues in the first half of 2013 totaled $8.7 billion, up 7 percent from $8.1 billion in the first half of 2012
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Display-related advertising revenues in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in
the time period, up 9 percent from $5.6 billion in the first half of 2012
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According to Magna Global Advertising Forecast
("MG") for 2014 (December 9, 2013), Asia Pacific advertising revenues grew by an average of +6.3% in 2013, to
$148.7bn, and MG anticipates acceleration to +8.7% in 2014. This is up from our previous growth forecast of +7.4% in 2014.
Television is the largest media category in APAC, and will grow by +5.1% in 2013, up from +4.3% in 2012 to reach market share
of 42.3% of total spend in the region. Digital is the fastest growing category and will grow by +22.4% in 2013 to reach
$33.6bn. Digital media CAGR of 17.3% through 2018 means its share of total spend will increase from 22.6% in 2013 to 34.0% in
2018. Taken as a whole, the APAC region now represents approximately 30% of total global spend. Within APAC, China and Japan
represent nearly two thirds of the total APAC advertising revenues. China is growing more quickly, however, and will pass
Japan for the top spot in APAC as soon as 2015. The development of the markets within APAC varies significantly, however,
with some very advanced markets such as Australia and some much underdeveloped markets such as India. The strongest growth
markets in APAC are Vietnam (+27% growth in 2013), Indonesia (+16% growth in 2013) and the Philippines (+13% growth in 2013).
Slower growth rates were recorded in Japan, Singapore, South Korea and Thailand (all around +2% growth in 2013).
(1)
IAB sponsors the IAB Internet Advertising Revenue
Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement
of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertisements
on the internet.
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THE GROWTH OF THE VIDEO ON DEMAND MARKET
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In a new report, MarketsandMarkets anticipates that the Video
On Demand (VOD) market will be worth $45.25 Billion by 2018. The VOD providers are consolidating their grounds in the highly competitive
market through mergers and acquisitions to build feature-rich solutions and attain better market visibility.
MarketsandMarkets forecasts the video on demand market to grow
from $21.08 billion in 2013 to $45.25 billion in 2018, at a CAGR of 16.5% during the forecast period. In terms of regions, North
America is expected to be the biggest market in terms of revenue contribution, while Asia-Pacific (APAC) and Latin America (LA)
are expected to experience increased market traction, during the forecast period.
COMPETITION
The Company faces intense competition in every
aspect of our business, and particularly in the acquisition of content.
In the entertainment services business, we
compete with free-to-air channels, cable operators as well as other broadband entertainment providers for distribution rights of
programs in terms of price, quality and variety.
Traditional TV networks and cable TV operators today provide alternate sources of entertainment in a broadcast
mode. In the future, it is expected that these networks may also extend their reach to the video-on-demand broadband service. This
may put them in direct competition with us, although their entry costs will likely be higher and both the technical and manpower
capabilities existing in these traditional companies will make it somewhat difficult for them to transit into new broadband media.
In our multi-player online gaming business,
we face competition from the various gaming offerings on the market as well as the various gaming portals and platforms. In the
subscription based multi-player online gaming business, the Company faces vigorous competition from the numerous games that are
distributed free over the Internet. More generically, it also competes with console based games made for products like Playstation
and X-box.
The Company also competes within the industry
for advertising revenue and viewers. More generically, the Company faces competition from other leisure entertainment activities
from Video CDs (especially in Asia), DVDs to cinemas, home theatres and emerging mobile multi-media kiosks and display panels.
The Company believes that it is competing favorably on the factors described above. However, the industry
is evolving rapidly and is becoming increasingly competitive. Larger, more established companies than us are increasingly focusing
on the video content, travel, and e-commerce businesses that directly compete with us.
INTELLECTUAL PROPERTY
The Company's intellectual property consists of trademarks,
patents, copyrights, and other technology and trade secrets. In addition to technology that we develop internally, we license software
or other technology from third parties. We also grant licenses to some of our intellectual property, such as trademarks, patents
or websites technology, to our vendors and strategic partners.
GOVERNMENT REGULATION
The Company must comply with laws and regulations relating to
our sales and marketing activities, including those prohibiting unfair and deceptive advertising or practices and those requiring
us to register as a service provider in the spheres of business that we operate in, and with disclosure requirements.
Data collection, protection, security and privacy issues are
a growing concern in the U.S., and in many countries around the world. Government regulation is evolving in these areas and could
limit or restrict the Company's ability to market its products and services to consumers, increase the Company's costs of operation
and lead to a decrease in demand for our products and services. US Federal, state and local governmental organizations, as well
as foreign governments and regulatory agencies, are also considering legislative and regulatory proposals that directly govern
Internet commerce, and will likely consider additional proposals in the future.
We do not know how courts will interpret laws governing Internet
commerce or the extent to which they will apply existing laws regulating issues such as property ownership, sales and other taxes,
libel and personal privacy to the Internet. The growth and development of the market for online commerce has prompted calls for
more stringent consumer protection laws that may impose additional burdens on companies that conduct business online.
COMPLIANCE WITH ENVIRONMENTAL REGULATIONS
The Company has not incurred, and does not expect to incur,
material expenditures or obligations related to environmental compliance issues.
EMPLOYEES
The Company had 12 full time employees
based in Singapore as of December 31, 2013.
ITEM 1A: RISK FACTORS
An investment in the Company's
common stock involves a high degree of risk. One should carefully consider the following risk factors in evaluating an investment
in the Company's common stock. If any of the following risks actually occurs, the Company's business, financial condition, results
of operations or cash flow could be materially and adversely affected. In such case, the trading price of the Company's common
stock could decline, and one could lose all or part of one's investment. One should also refer to the other information set forth
in this report, including the Company's consolidated financial statements and the related notes.
THE COMPANY CONTINUES TO USE SIGNIFICANT AMOUNTS OF CASH
FOR ITS BUSINESS OPERATIONS, WHICH COULD RESULT IN US HAVING INSUFFICIENT CASH TO FUND THE COMPANY'S OPERATIONS AND EXPENSES UNDER
OUR CURRENT BUSINESS PLAN. THE COMPANY IS ALSO HOLDING A CONSIDERABLE AMOUNT OF QUOTED EQUITY SECURITIES THAT ARE HELD FOR TRADING.
The Company's liquidity and capital resources remain limited.
There can be no assurance that the Company's liquidity or capital resource position would allow us to continue to pursue its current
business strategy. The Company's quoted equity securities held as assets are dependent on the market value. Any fluctuations or
downturn in the securities market could adversely affect the value of these equity securities held. As a result, without achieving
growth in its business along the lines it has projected, it would have to alter its business plan or further augment its cash flow
position through cost reduction measures, sales of assets, additional financings or a combination of these actions. One or more
of these actions would likely substantially diminish the value of its common stock.
THE MARKET MAY NOT BROADLY ACCEPT THE COMPANY'S BROADBAND
WEBSITES AND SERVICES, WHICH WOULD PREVENT THE COMPANY FROM OPERATING PROFITABLY.
The Company must be able to achieve broad market acceptance
for its Broadband websites and services, at a price that provides an acceptable rate of return relative to the Company-wide costs
in order to operate profitably. There is no assurance that the market will develop sufficiently to enable the Company to operate
its Broadband business profitably. Furthermore, there is no assurance that any of the Company's services will become generally
accepted, nor is there any assurance that enough paying users and advertisers will ultimately be obtained to enable us to operate
these business profitably.
BROADBAND USERS MAY FAIL TO ADOPT THE COMPANY'S BROADBAND
SERVICES.
The Company's Broadband services are targeted to the growing
market of Broadband users worldwide to deliver content and E-commerce in an efficient, economical manner over the Broadband networks.
The challenge is to make the Company's business attractive to consumers, and ultimately, profitable. To do so has required, and
will require, the Company to invest significant amounts of cash and other resources. There is no assurance that enough paying users
and advertisers will ultimately be obtained to enable the Company to operate the business profitably.
FAILURE TO SIGNIFICANTLY INCREASE THE COMPANY'S USERS
AND ADVERTISERS MAY RESULT IN FAILURE TO ACHIEVE CRITICAL MASS AND REVENUE TO BUILD A SUCCESSFUL BUSINESS.
The Company incurs significant up-front costs in connection
with the acquisition of content, and bandwidth and network charges. The plan is to obtain recurring revenues in the form of subscription
and advertising fees to use the Broadband services, either paid by the users or advertisers.
There is no assurance as to whether the Company will be able
to maintain, or whether and how quickly the Company will be able to increase its user base, or whether the Company will be able
to generate recurring subscription and advertising fees to such a level that would enable this line of business to continue to
operate profitably. If the Company is not successful in these endeavors, the Company could be required to revise its business model,
exit or reduce the scale of the business, or raise additional capital.
COMPETITION IN THE BROADBAND BUSINESS IS EXPECTED TO INCREASE,
WHICH COULD CAUSE THE BUSINESS TO FAIL.
The Company's Broadband services are targeted to the end user
market. As the Broadband penetration rates increase globally, an increasing number of well-funded competitors have entered the
market. Companies that compete with the Company's business include telecommunications, cable, content management and network delivery
companies.
The Company may face increased competition as these competitors
partner with others or develop new Broadband websites and service offerings to expand the functionality that they can offer to
their customers. These competitors may, over time, develop new technologies and acquire content that are perceived as being more
secure, effective or cost efficient than the Company. These competitors could successfully garner a significant share of the market,
to the exclusion of the Company. Furthermore, increased competition could result in pricing pressures, reduced margins, or the
failure of the business to achieve or maintain market acceptance, any one of which could harm the business.
THE INABILITY TO SUCCESSFULLY EXECUTE TIMELY DEVELOPMENT
AND INTRODUCTION OF NEW AND RELATED SERVICES AND TO IMPLEMENT TECHNOLOGICAL CHANGES COULD HARM THE BUSINESS.
The evolving nature of the Broadband business requires the Company
to continually develop and introduce new and related services and to improve the performance, features, and reliability of the
existing services, particularly in response to competitive offerings.
The Company has under development new features and services
for its businesses. The Company may also introduce new services. The success of new or enhanced features and services depends on
several factors - primarily market acceptance. The Company may not succeed in developing and marketing new or enhanced features
and services that respond to competitive and technological developments and changing customer needs. This could harm the business.
CAPACITY LIMITS ON THE COMPANY'S TECHNOLOGY AND NETWORK
HARDWARE AND SOFTWARE MAY BE DIFFICULT TO PROJECT, AND THE COMPANY MAY NOT BE ABLE TO EXPAND AND/OR UPGRADE ITS SYSTEMS TO MEET
INCREASED USE, WHICH WOULD RESULT IN REDUCED REVENUES.
While the Company has ample through-put capacity to handle its
customers' requirements for the medium term, at some point it may be required to materially expand and/or upgrade its technology
and network hardware and software. The Company may not be able to accurately project the rate of increase in usage of its network.
In addition, it may not be able to expand and/or upgrade its systems and network hardware and software capabilities in a timely
manner to accommodate increased traffic on its network. If the Company does not appropriately expand and/or upgrade our systems
and network hardware and software in a timely fashion, it may lose customers and revenues.
INTERRUPTIONS TO THE DATA CENTERS AND BROADBAND NETWORKS
COULD DISRUPT BUSINESS, AND NEGATIVELY IMPACT CUSTOMER DEMAND FOR THE COMPANY.
The Company's business depends on the uninterrupted
operation at the data centers and the broadband networks run by the various service providers. The data centers may suffer for
loss, damage, or interruption caused by fire, power loss, telecommunications failure, or other events beyond the Company’s
control. Any damage or failure that causes interruptions in the Company's operations could materially harm business, financial
conditions, and results of operations.
In addition, the Company's services depend on the efficient
operation of the Internet connections between customers and the data centers. The Company depends on Internet service providers
efficiently operating these connections. These providers have experienced periodic operational problems or outages in the past.
Any of these problems or outages could adversely affect customer satisfaction and customers could be reluctant to use our Internet
related services.
THE COMPANY MAY NOT BE ABLE TO ACQUIRE NEW CONTENT, OR
MAY HAVE TO DEFEND ITS RIGHTS IN INTELLECTUAL PROPERTY OF THE CONTENT THAT IS USED FOR ITS SERVICES WHICH COULD BE DISRUPTIVE AND
EXPENSIVE TO ITS BUSINESS.
The Company may not be able to acquire new content, or may have
to defend its intellectual property rights or defend against claims that it is infringing the rights of others, where its content
rights are concerned. Intellectual property litigation and controversies are disruptive and expensive. Infringement claims could
require us to develop non-infringing services or enter onto royalty or licensing arrangements. Royalty or licensing arrangements,
if required, may not be obtainable on terms acceptable to the Company. The business could be significantly harmed if the Company
is not able to develop or license new content. Furthermore, it is possible that others may license substantially equivalent content,
thus enabling them to effectively compete against us.
THE COMPANY DEPENDS ON KEY PERSONNEL.
The Company depends on the performance of its senior management
team. Its success depends on its ability to attract, retain, and motivate these individuals. There are no binding agreements with
any of its employees that prevent them from leaving the Company at any time. There is competition for these people. The loss of
the services of any of the key employees or failure to attract, retain, and motivate key employees could harm the business.
THE COMPANY RELIES ON THIRD PARTIES.
If critical services and products that the Company sources from
third parties, such as content and network services were to no longer be made available to the Company or at a considerably higher
price than it currently pays for them, and suitable alternatives could not be found, the business could be harmed.
THE COMPANY COULD BE AFFECTED BY GOVERNMENT REGULATION.
The list of countries to which our
solutions and services could not be exported could be revised in the future. Furthermore, some countries may in the future
impose restrictions on streaming of broadband contents and related services. Failure to obtain the required governmental
approvals would preclude the sale or use of services in international markets and therefore, harm the Company's ability to
grow sales through expansion into international markets. While regulations in almost all countries in which our business
currently operates generally permit the broadband services, such regulations in future may not be as favorable and may impede
our ability to develop business.
THE COMPANY COULD BE AFFECTED BY PIRACY IN ASIA.
The Company is in the process of expanding
its services globally, and in particular is entering specific countries in Asia with customized country sites. These country sites
are designated to suit viewership patterns and styles in the countries they are launched in, and make use of the Company's content
and intellectual property rights to the content. The piracy of content is a significant problem in many Asian countries, and it
is not uncommon to see movies and television dramas appearing on illegal internet sites, and sold as pirated DVDs and VCDs. The
extent of this piracy of content in the specific countries that the Company is launching its sites will adversely affect to a
certain degree the amount of advertising and subscription revenues that the Company intends to earn.
THE COMPANY COULD BE AFFECTED BY ECONOMIC DOWNTURNS
The global economy underwent a massive downturn
in 2009, which commenced in the second half of 2008. Many countries were faced with negative growth rates. Where the media industry
was concerned, major corporations reduced their advertising expenditures or even cut back substantially all advertising and promotional
expenditures towards the later half of 2008. The Company is heavily reliant on advertising and syndication revenues. Any future
downturns in any one country that the Company operates its WOWtv service would significantly affect the Company's revenues.
OUR COMMON STOCK IS CONSIDERED A "PENNY STOCK".
THE APPLICATION OF THE "PENNY STOCK" RULES TO OUR COMMON STOCK COULD LIMIT THE TRADING AND LIQUIDITY OF THE COMMON STOCK,
ADVERSELY AFFECT THE MARKET PRICE OF OUR COMMON STOCK AND INCREASE THE TRANSACTION COSTS TO SELL THOSE SHARES.
Our common stock is a "low-priced" security or "penny
stock" under rules promulgated under the Securities Exchange Act of 1934, as amended. In accordance with these rules, broker-dealers
participating in transactions in low-priced securities must first deliver a risk disclosure document which describes the risks
associated with such stocks, the broker-dealer's duties in selling the stock, the customer's rights and remedies and certain market
and other information. Furthermore, the broker-dealer must make a suitability determination approving the customer for low-priced
stock transactions based on the customer's financial situation, investment experience and objectives. Broker-dealers must also
disclose these restrictions in writing to the customer, obtain specific written consent from the customer, and provide monthly
account statements to the customer. The effect of these restrictions will likely decrease the willingness of broker-dealers to
make a market in our common stock, will decrease liquidity of our common stock and will increase transaction costs for sales and
purchases of our common stock as compared to other securities.
THE STOCK MARKET IN GENERAL HAS EXPERIENCED VOLATILITY
THAT OFTEN HAS BEEN UNRELATED TO THE OPERATING PERFORMANCE OF LISTED COMPANIES. THESE BROAD FLUCTUATIONS MAY BE THE RESULT OF UNSCRUPULOUS
PRACTICES THAT MAY ADVERSELY AFFECT THE PRICE OF OUR STOCK, REGARDLESS OF OUR OPERATING PERFORMANCE.
Shareholders should be aware that, according to SEC Release
No. 34-29093 dated April 17, 1991, the market for penny stocks has suffered in recent years from patterns of fraud and abuse. Such
patterns include (1) control of the market for the security by one or a few broker-dealers that are often related to the promoter
or issuer; (2) manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases;
(3) boiler room practices involving high-pressure sales tactics and unrealistic price projections by inexperienced sales persons;
(4) excessive and undisclosed bid-ask differential and markups by selling broker-dealers; and (5) the wholesale dumping of the
same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the resulting
inevitable collapse of those prices and with consequent investor losses. The occurrence of these patterns or practices could increase
the volatility of our share price.
WE DO NOT EXPECT TO PAY DIVIDENDS FOR THE FORESEEABLE
FUTURE, AND WE MAY NEVER PAY DIVIDENDS. INVESTORS SEEKING CASH DIVIDENDS SHOULD NOT PURCHASE OUR COMMON STOCK.
We currently intend to retain any future earnings to support
the development of our business and do not anticipate paying cash dividends in the foreseeable future. Our payment of any future
dividends will be at the discretion of our Board of Directors after taking into account various factors, including but not limited
to our financial condition, operating results, cash needs, growth plans and the terms of any credit agreements that we may be a
party to at the time. In addition, our ability to pay dividends on our common stock may be limited by Nevada state law. Accordingly,
investors must rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize
a return on their investment. Investors seeking cash dividends should not purchase our common stock.
FUTURE SALES OF OUR COMMON STOCK COULD
PUT DOWNWARD SELLING PRESSURE ON OUR COMMON STOCK, AND ADVERSELY AFFECT THE PER SHARE PRICE. THERE IS A RISK THAT THIS DOWNWARD
PRESSURE MAY MAKE IT IMPOSSIBLE FOR AN INVESTOR TO SELL SHARES OF COMMON STOCK AT ANY REASONABLE PRICE, IF AT ALL.
Future sales of substantial amounts of our common stock in the
public market or the perception that such sales could occur, could put downward selling pressure on our common stock and adversely
affect its market price.
THE OVER THE COUNTER BULLETIN BOARD IS A QUOTATION SYSTEM,
NOT AN ISSUER LISTING SERVICE, MARKET OR EXCHANGE. THEREFORE, BUYING AND SELLING STOCK ON THE OTC BULLETIN BOARD IS NOT AS EFFICIENT
AS BUYING AND SELLING STOCK THROUGH AN EXCHANGE. AS A RESULT, IT MAY BE DIFFICULT FOR YOU TO SELL YOUR COMMON STOCK OR YOU MAY
NOT BE ABLE TO SELL YOUR COMMON STOCK FOR AN OPTIMUM TRADING PRICE.
The Over the Counter Bulletin Board (the "OTC BB")
is a regulated quotation service that displays real-time quotes, last sale prices and volume limitations in over-the-counter securities.
Because trades and quotations on the OTC Bulletin Board involve a manual process, the market information for such securities cannot
be guaranteed. In addition, quote information, or even firm quotes, may not be available. The manual execution process may delay
order processing and intervening price fluctuations may result in the failure of a limit order to execute or the execution of a
market order at a significantly different price. Execution of trades, execution reporting and the delivery of legal trade confirmations
may be delayed significantly. Consequently, one may not be able to sell shares of our common stock at the optimum trading prices.
When fewer shares of a security are being traded on the OTC
Bulletin Board, volatility of prices may increase and price movement may outpace the ability to deliver accurate quote information.
Lower trading volumes in a security may result in a lower likelihood of an individual's orders being executed, and current prices
may differ significantly from the price one was quoted by the OTC Bulletin Board at the time of the order entry. Orders for OTC
Bulletin Board securities may be canceled or edited like orders for other securities. All requests to change or cancel an order
must be submitted to, received and processed by the OTC Bulletin Board. Due to the manual order processing involved in handling
OTC Bulletin Board trades, order processing and reporting may be delayed, and an individual may not be able to cancel or edit his
order. Consequently, one may not be able to sell shares of common stock at the optimum trading prices.
The dealer's spread (the difference between
the bid and ask prices) may be large and may result in substantial losses to the seller of securities on the OTC Bulletin Board
if the common stock or other security must be sold immediately. Further, purchasers of securities may incur an immediate "paper"
loss due to the price spread. Moreover, dealers trading on the OTC Bulletin Board may not have a bid price for securities bought
and sold through the OTC Bulletin Board. Due to the foregoing, demand for securities that are traded through the OTC Bulletin Board
may be decreased or eliminated.
We generated a net loss of $2,660,580 and a
gain of $155,833 before taxes for the year ended December 31, 2013 and 2012, respectively. We may be unable to continue as a going
concern.
Our consolidated financial statements have
been prepared on a going concern basis which assumes that we will be able to realize our assets and discharge our liabilities
in the normal course of business for the foreseeable future. We generated a consolidated net loss before taxes of $2,660,580 for
the year ended December 31, 2013 compared to a consolidated net gain before taxes of $155,833 during 2012. We realized a negative
cash flow operating activities of $445,891 during 2013 compared to $900,540 in 2012. At December 31, 2013, we had an accumulated
deficit of $42,759,864 and a working capital deficiency of $3,107,722 compared to an accumulated deficit of $40,251,993 and a
working capital deficiency of $2,337,776 at December 31, 2012. At December 31, 2013, we had a stockholders' deficit of $3,104,784
compared to a stockholders' deficit of $779,980 at December 31, 2012. Our ability to continue as a going-concern is in substantial
doubt as it is dependent on a number of factors including, but not limited to, our ability to generate profitable operations and
related positive cash-flow therefrom the receipt of continued financial support from our investors, our ability to market and
sell domain name assets for cash, our ability to raise equity or debt financing as we need it, and whether we will be able to
use our securities to meet certain of our liabilities as they become payable. The outcome of these matters is dependent on factors
outside of our control and cannot be predicted at this time.