Quebecor Media Makes Good on Its Promise, Ushers in Era of Change in Advanced Mobile Services
10 9월 2010 - 12:58AM
Marketwired
Quebecor Media is keeping the promise it made to Quebecers and
Canadians in 2006 and inaugurating a new era in mobile
communications today with Videotron's announcement of the
commercial launch of its new, state-of-the-art, HSPA+ (3G+) mobile
communication services.
A promise kept: better prices, more competition
"For years, Quebecers and all Canadians have been paying for the
dearth of competition in mobile communication services, being
saddled with exorbitant rates for limited service on creaky
platforms," said Pierre Karl Peladeau, President and CEO of
Quebecor Media. "We therefore pledged to bring Quebecers better
technology at a lower price in order to make the marketplace more
competitive and make mobile services more accessible to consumers.
With Videotron's new services and price plans, that day has
definitely arrived."
Everybody wins
The startup of the new 3G+ network, a milestone in the history
of Quebecor Media and its Videotron subsidiary, will have multiple
positive impacts for Quebec.
The advent of expanded, modernized services at lower prices will
not only benefit consumers but will also create numerous
technological, economic and cultural opportunities for Quebec
businesses, organizations and individuals, equipping them with new
work tools, new channels for exchanging information and new
platforms for disseminating and promoting Quebec content.
The process of designing and building out a new cutting-edge
network has also spurred the development of Quebec expertise and
know-how in advanced mobile communication services. And the $1
billion+ investment in the project has yielded significant benefits
in terms of job creation and economic spin-offs over the past two
years.
A key strategic asset
Pierre Karl Peladeau also noted that the new network would be
the cornerstone of the business model and corporate strategy of
Quebecor Media and its subsidiaries in the years ahead.
"New technologies have practically eliminated the physical
barriers between media," said Mr. Peladeau. "People can now
literally carry the world on their shoulders or in their pockets,
in the form of a computer or cell phone. Quebecor Media and
Videotron are in the thick of the new technological and media
industry trends and our new advanced network will occupy a key
strategic position in the new economic, cultural and media
ecosystem. In this fast-changing environment, our goal is to
develop a business model that harnesses all our creative resources
to give Quebecers access to the technologies, services and
information that are the driving forces in today's world."
Quebecor Media
Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A,
QBR.B), a communications company with operations in North America,
Europe and Asia. Quebecor Media owns operating companies in
numerous media-related businesses: Videotron Ltd., the largest
cable company in Quebec and a leading provider of Internet access,
telephone and business telecommunications services; Sun Media
Corporation, the largest publisher of newspapers in Canada; TVA
Group Inc., operator of the largest French-language over-the-air
television network in Quebec, a number of specialty channels, and
the English-language over-the-air station Sun TV; Canoe.ca, a
network of English- and French-language Internet properties in
Canada; Quebecor Media Network, a printer and distributor of
advertising flyers; Nurun Inc., a major interactive technologies
and communications agency with offices in Canada, the United
States, Europe and Asia; magazine publisher TVA Publishing Inc.;
book publishers and distributors Sogides Group Inc. and CEC
Publishing Inc.; Archambault Group Inc. and TVA Films, companies
engaged in the production, distribution and retailing of cultural
products; Le SuperClub Videotron ltee, a DVD and console game
rental and retail chain; and Quebecor MediaPages, publisher of
print and online directories.
Contacts: Quebecor Media Inc. J. Serge Sasseville Vice
President, Corporate and Institutional Affairs 514-380-1864
serge.sasseville@quebecor.com
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