Similarweb’s New Tools for Search Marketers Track Brand Opportunities and Threats
28 9월 2023 - 10:00PM
Business Wire
Search Tracker monitors the entire search
engine results landscape, keeping SEO and PPC teams aligned on
where and when to invest
Similarweb is introducing a bundle of two search marketing
tools, one focused on organic search engine optimization ranking
and the other on fending off competitive threats in in pay per
click search, to help its customers execute a more comprehensive
and effective search marketing strategy.
Similarweb’s new Search Tracker module consists of two tools –
Rank Tracker and Brand Protection – which together support a
holistic strategy across both organic and pay per click search
marketing. SEO experts from Rank Ranger, which Similarweb acquired
in 2022, contributed to the development of the Search Tracker
module of Similarweb 3.0.
Search Tracker as a whole monitors the complete SERP
landscape to give SEO and PPC teams a single source of truth about
where to invest. Each of the Search Tracker tools offers its own
benefits:
- Rank Tracker, a daily keyword tracking tool, helps SEO
teams see which keywords are working best for them, where they need
to optimize further, and where competitors have an edge they need
to counter. With industry-leading competitor and SERP reports, SEO
teams will be impressed by the breadth and depth of insights
available.
- Brand Protection, a daily PPC tracking tool, alerts
teams to threats like competitors bidding on your brand name or
keywords where it is important for you to maintain an advantage.
Detecting these threats and responding to them quickly helps PPC
regain and maintain control of the traffic that’s rightfully
theirs.
Together, these tools help search marketing teams respond to
fast-moving opportunities and threats, whether from rapid changes
in search algorithms and organic rankings or aggressive competitive
moves by PPC rivals.
“Speed is important in search marketing, making daily data
updates essential for any digital marketing team,” said Or Offer,
CEO of Similarweb. “Our customers tell us that they can counter
competitive threats more effectively and take advantage of
opportunities before they slip away when they respond quickly, and
providing more current data is one of the ways we’re responding to
that requirement. In addition, SEO and PPC teams and the tools they
use are too often siloed, leading to disjointed strategies. Search
Tracker helps bring those teams together around a single source of
truth.”
See this blog post for more detail.
About Similarweb
Similarweb powers the data-driven decisions that help businesses
win their market by revealing what is happening online. Similarweb
provides businesses with the essential digital data & analytics
needed to build strategy, optimize customer acquisition and
increase monetization. We enable our users to become the first to
discover and capture the best business opportunities and to stay
alert and react instantly to emerging threats to their business.
Similarweb products are easy to use and integrated into users’
workflow, powered by the most advanced technology, and based on the
most comprehensive digital data on the planet.
Learn more: Similarweb | Similarweb Digital Data
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Disclaimer: All names, brands, trademarks, and registered
trademarks are the property of their respective owners. The
data, reports, and other materials provided or made available by
Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
using its advanced data methodologies. Similarweb shall not be
responsible for the accuracy of such data, reports, and materials
and shall have no liability for any decision by any third party
based in whole or in part on such data, reports, and materials.
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version on businesswire.com: https://www.businesswire.com/news/home/20230928363416/en/
Press: David F. Carr Similarweb
david.carr@similarweb.com
Investors: Raymond “RJ” Jones Similarweb
raymond.jones@similarweb.com
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