Company Launching Cultural Campaign Themed
'This is What Hip Hop Sounds Like'
NEW
YORK, Aug. 17, 2023 /PRNewswire/ -- Hip Hop
was born at a party in The Bronx
50 years ago. Now, the subway in The Bronx and all five New York boroughs will be treated to an
anniversary celebration for the musical revolution that shook the
world. Talk about full circle!
OUTFRONT Media (NYSE:OUT), one of the largest out-of-home
media (OOH) companies in the U.S., is commemorating the birth of
this cultural phenomenon on digital displays throughout the NYC
subway system. Creative for the campaign themed "This is What
Hip Hop Sounds Like" was produced by the company's in-house
creative boutique OUTFRONT Studios.
Hip Hop video memories were shared via Moments by
OUTFRONT, our award-winning content platform. The creative and
music is custom to the borough in which it is featured. The
campaign includes a QR code leading users to curated playlists to
experience personal reflections that may spark conversations about
the genre and its impact on world culture. In addition to the
playlists, the QR codes will redirect users, offering them more
opportunities to learn about the artists, their contributions, and
the influence on each artist by his or her home borough.
OUTFRONT Media chose to run the campaign in the subway system as
it has set the stage for much of Hip Hop's cultural influence
either through song lyrics or video content. For example, Lord
Tariq and Peter Gunz's Hip Hop song
"Déjà Vu" with its repetitive and highly-engaging lyric:
But if it wasn't for The Bronx. For further exposure, the campaign
can also be seen on billboards across the city.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and
creativity to connect brands with consumers outside of their homes
through one of the largest and most diverse sets of billboard,
transit, and mobile assets in North
America. Through its technology platform, OUTFRONT will
fundamentally change the ways advertisers engage audiences
on-the-go.
Website references included in this press release have been
provided as a convenience, and the information contained on such
websites is not incorporated by reference into this press
release.
OUTFRONT Media
Contacts:
|
|
Don Ciaramella / Matt
Biscuiti
|
Courtney
Richards
|
The Lippin Group
|
OUTFRONT
Media
|
+1.212.986.7080
|
(646)
876-9404
|
outfront@lippingroup.com
|
courtney.richards@outfront.com
|
|
|
Stephan Bisson
|
|
OUTFRONT Media
|
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212-297-6573
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stephan.bisson@outfront.com
|
|
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SOURCE OUTFRONT Media Inc.