ExactTarget Hits Bullseye with Netezza’s TwinFin Appliance

Netezza Corporation (NYSE: NZ), the global leader in data warehouse, analytic and monitoring appliances, today announced that ExactTarget, a global provider of email marketing and interactive marketing solutions, has selected the Netezza® TwinFin® data warehouse appliance to power Audience Builder, the next generation of ExactTarget’s segmentation and targeting engine.

Powered by the Netezza TwinFin appliance, ExactTarget Audience Builder allows marketers to create, count and manipulate data in real-time to build the most targeted audiences possible based upon customer attributes and behavior across email, mobile, social media and sites. The technology also serves as the foundation for the next generation of ExactTarget’s real-time reporting and analytics technology architecture.

“To compete and win, marketers must take action on data in real time and become more targeted and relevant in their communications,” said Tim Horoho, vice president infrastructure, ExactTarget. “The TwinFin appliance’s performance powering Audience Builder delivers unprecedented levels of precision and more complex queries at astounding speed.”

Audience Builder is available as a standalone application or as a hub application via the ExactTarget Interactive Marketing HubTM. Unveiled in September, the Interactive Marketing Hub enables marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard by aggregating all customer interaction data as it happens and allowing marketers to instantly take action on the data across all online channels. ExactTarget currently manages more than 200 terabytes of data and powers more than 25 billion transactions a day across its global infrastructure.

“In order to make precise and impactful marketing decisions, ExactTarget’s customers rely on real-time information and insights,” said Brad Terrell, vice president and general manager of digital media at Netezza. “The TwinFin appliance allows ExactTarget to deliver this information faster and more accurately than ever before. And like many other organizations in the digital media industry, they are rapidly growing and winning business as a result of their partnership with Netezza.”

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

About Netezza Corporation

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

Netezza®, TwinFin® and the Netezza ‘N’ logo are registered trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.

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