Earth Brands Products will be Available
Throughout Arena, As Part of the Venue's Ongoing
Commitment to Sustainability
NEW
YORK, Feb. 28, 2024 /PRNewswire/ -- Madison
Square Garden Entertainment Corp. (NYSE: MSGE) (MSG
Entertainment) announced today that Earth Brands, the eco-conscious
startup dedicated to combating single-use plastic products, has
been named an Official Partner of Madison Square Garden.
Earth Brands products, including Earth Cups and Earth Lids, will
be used at all concession stands and hospitality spaces during all
events at The Garden – both sporting events and live
entertainment.
"Partnering with Earth Brands is a major step forward in our
commitment to sustainability," said David
Hopkinson, President and Chief Operating Officer of MSG
Sports, who oversees brand partnerships across MSG Entertainment.
"Through this partnership, we will, together, replace millions of
single-use plastics across hundreds of events each year, while
ensuring that fans continue to have a world-class experience at The
Garden."
"Partnering with MSG represents a key milestone in our company's
brief history," said Peter
Frelinghuysen, Co-Founder and Chief Operating Officer of
Earth Brands. "The partnership underscores The Garden's commitment
to sustainability, and, as born-and-raised New Yorkers – and big
Knicks and Rangers fans – this one feels extra special for us."
As part of the partnership, Earth Brands will be featured
in-arena during events, and across select New York Knicks and New
York Rangers games telecast on MSG Networks.
Earth Brands was founded in 2021 with the mission of making
sustainability cool and universal for next-generation consumers and
businesses. Through material science, closed-loop collection
programming, and data reporting, Earth Brands seeks to mitigate
plastic pollution, reduce reliance on petroleum-based products, and
offer sustainable alternatives to traditional single-use items.
Earth Brands sells their popular "Earth Cups" – as well as a host
of other products – to dozens of large stadiums, venues, festivals,
restaurant chains, coffee chains, and universities.
Crown Properties Collection represented MSG Entertainment in
this partnership.
About Madison Square Garden Entertainment
Corp.
Madison Square Garden Entertainment Corp. (MSG
Entertainment) is a leader in live entertainment, delivering
unforgettable experiences while forging deep connections with
diverse and passionate audiences. The Company's portfolio includes
a collection of world-renowned venues – New York's Madison Square Garden, The Theater
at Madison Square Garden, Radio City Music Hall, and Beacon
Theatre; and The Chicago Theatre – that showcase a broad array of
sporting events, concerts, family shows, and special events for
millions of guests annually. In addition, the Company features the
original production, the Christmas Spectacular Starring the
Radio City Rockettes, which has been a holiday tradition for 90
years. More information is available at
www.msgentertainment.com.
About Earth Brands
Earth Brands Inc. is a New
York-based sustainable products company, who manufactures,
sells and distributes recyclable and compostable cups and other
products across the United States
and Canada. Earth Brands
specializes in using sustainable raw materials to make high-quality
custom or co-branded products at an accessible price point. More
information is available at www.earthbrands.earth.
PR Contacts:
Leah Capobianco/MSG |
Leah.Capobianco@msgsports.com
Misha Medvedev/Earth Brands |
Misha@caps.earth
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SOURCE Madison Square Garden Sports Corp.