Extended Multi-Year Agreement Solidifies
Mercury as the NHL Team's Inaugural Jersey Patch Partner,
Celebrating 16 Years of Collaboration and Commitment to Southern
California Communities
LOS
ANGELES, Oct. 3, 2023 /PRNewswire/ -- Mercury
Insurance (NYSE: MCY) and National Hockey League (NHL) franchise,
the LA Kings, are proud to announce a landmark collaboration.
Mercury will become the team's first-ever jersey patch partner,
underscoring the organizations' commitment to Los Angeles and the rich tapestry of
communities that make up the Southern
California market. This groundbreaking agreement extends a
relationship that began 16 years ago and is a significant milestone
for the company and team.
"We're extremely excited and honored to be chosen as the first
jersey patch partner in team history," said Erik Thompson, Vice President and Chief
Marketing Officer at Mercury Insurance. "Both organizations were
'born and raised' in Los Angeles
and we share a deep commitment to the City of Angels and the
amazing people that live here. Mercury and the Kings are truly part
of the fabric of Los Angeles, and
nowhere is this better illustrated than on the jerseys of LA's
hockey heroes."
During the upcoming 2023-24 NHL season, Mercury's logo will be
featured on the team's on-ice home jerseys for all pre-season,
regular season and playoff games taking place at
Crypto.com Arena. Fans will get their first look at
the uniform with the new Mercury patch beginning with the team's
first two pre-season home games on Tuesday,
October 3 when the Kings host the Anaheim Ducks at
Crypto.com Arena and Saturday, October 7 when the Kings take on the
Vegas Golden Nights.
Mercury will be further embedded into the fabric of the LA
Kings' game-day experience through a "Where's Bailey?" augmented
reality experience and in-game feature. This first-of-its-kind
activation will challenge fans to search for team mascot Bailey
throughout the arena and amongst some of LA's most iconic
landmarks. Everyone who finds Bailey will be entered to win a Kings
prize package that includes an authentic jersey and autographed
memorabilia.
The two organizations will also partner with LA Kings superstar,
Kevin Fiala, to celebrate and honor
local community heroes who are making significant impacts in their
local communities. Each honoree will be inducted into the
Hockeywood Community Walk of Fame art installation the two
organizations are creating at Toyota Sports Performance Center in
El Segundo, California. Honorees
will have the chance to meet with Fiala, be integrated into the art
installation and be celebrated in-arena on the videoboard, in
addition to receiving a Kings jersey and tickets to a game.
Much like the LA Kings, who played their first season in LA in
1967, Mercury Insurance has a decades-long history of protecting
Angelenos and providing top-quality insurance coverage and
products. Founded in 1961 and headquartered in Los Angeles, Mercury offers a wide variety of
insurance products, including auto, home, personal liability
(umbrella), business, commercial, and mechanical breakdown.
"Mercury Insurance has become both a trusted and highly valued
partner of our team over the years and we are honored to be making
history as we welcome them as our very first jersey partner," said
LA Kings President and Hall of Famer Luc
Robitaille. "Together we have grown, evolved, and most
importantly given back to the diverse communities of people who
support us and help make our organizations great. We look forward
to creating even more cherished memories for our fans as our
players step out on the ice for the very first time this season
wearing the Mercury brand with pride."
About Mercury Insurance
Mercury Insurance (NYSE: MCY)
is a multiple-line insurance carrier predominantly offering
personal auto, homeowners and renters insurance through a network
of independent agents in Arizona,
California, Georgia, Illinois, Nevada, New
Jersey, New York,
Oklahoma, Texas and Virginia, as well as auto insurance in
Florida. Mercury writes other
lines of insurance in various states, including commercial,
business owners and business auto, landlord, home-sharing,
ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value
for their insurance dollar by pairing ultracompetitive rates with
excellent customer service. Mercury has earned "A" ratings from
A.M. Best and Fitch, as well as "Best Auto Insurance Company"
designations from Forbes and Insure.com. For more information visit
www.MercuryInsurance.com or follow the company on Twitter or
Facebook.
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SOURCE Mercury Insurance