DISCLAIMER
Except as otherwise set forth in this press release, the views expressed in this press release reflect the opinions of F9 Investments, LLC and its affiliates
(F9) and are based on publicly available information with respect to LL Flooring Holdings, Inc. (LL or the Company). F9 recognizes that there may be confidential information in the possession of the Company that
could lead it or others to disagree with F9s conclusions. F9 reserves the right to change any of its opinions expressed herein at any time as it deems appropriate and disclaims any obligation to notify the market or any other party of any such
change, except as required by law. F9 disclaims any obligation to update the information or opinions contained in this press release, except as required by law. For the avoidance of doubt, this press release is not affiliated with or endorsed by LL.
This press release is provided merely as information and is not intended to be, nor should it be construed as, an offer to sell or a solicitation of an
offer to buy any security nor as a recommendation to purchase or sell any security. Certain of the Participants (as defined below) currently beneficially own shares of the Company. The Participants and their affiliates may from time to time sell all
or a portion of their holdings of the Company in open market transactions or otherwise, buy additional shares (in open market or privately negotiated transactions or otherwise), or trade in options, puts, calls, swaps or other derivative instruments
relating to such shares.
Some of the materials in this press release contain forward-looking statements. All statements contained herein that are not
clearly historical in nature or that necessarily depend on future events are forward-looking, and the words anticipate, believe, expect, potential, could, opportunity,
estimate, plan, once again, achieve, and similar expressions are generally intended to identify forward-looking statements. The projected results and statements contained herein that are not historical
facts are based on current expectations, speak only as of the date of these materials and involve risks, uncertainties and other factors that may cause actual results, performances or achievements to be materially different from any future results,
performances or achievements expressed or implied by such projected results and statements. Assumptions relating to the foregoing involve judgments with respect to, among other things, future economic competitive and market conditions and future
business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of F9.
The estimates,
projections and potential impact of the opportunities identified by F9 herein are based on assumptions that F9 believes to be reasonable as of the date of this press release, but there can be no assurance or guarantee (i) that any of the
proposed actions set forth in this press release will be completed, (ii) that the actual results or performance of the Company will not differ, and such differences may be material, or (iii) that any of the assumptions provided in this
press release are accurate.
F9 has neither sought nor obtained the consent from any third party to use any statements or information contained herein
that have been obtained or derived from statements made or published by such third parties, nor has it paid for any such statements. Any such statements or information should not be viewed as indicating the support of such third parties for the
views expressed herein. F9 does not endorse third-party estimates or research which are used herein solely for illustrative purposes.
Important
Information
F9 Investments, LLC, Thomas D. Sullivan, John Jason Delves and Jill Witter (collectively, the Participants) filed a definitive
proxy statement and accompanying form of gold proxy card (as supplemented and amended, the Definitive Proxy Statement) with the Securities and Exchange Commission (the SEC) on May 31, 2024 to be used in connection with
the 2024 annual meeting of stockholders of the Company.
THE PARTICIPANTS STRONGLY ADVISE ALL STOCKHOLDERS OF THE COMPANY TO READ THE DEFINITIVE PROXY
STATEMENT AND OTHER PROXY MATERIALS BECAUSE THEY CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS ARE AVAILABLE AT NO CHARGE ON THE SECS WEBSITE AT WWW.SEC.GOV AND F9S WEBSITE AT WWW.LLGROOVE.COM. THE DEFINITIVE PROXY
STATEMENT AND ACCOMPANYING PROXY CARD WILL BE FURNISHED TO SOME OR ALL OF THE COMPANYS STOCKHOLDERS. STOCKHOLDERS MAY ALSO DIRECT A REQUEST TO F9S PROXY SOLICITOR, CAMPAIGN MANAGEMENT, 15 WEST 38TH STREET, SUITE #747, NEW YORK, NY 10018
(STOCKHOLDERS CAN E-MAIL INFO@CAMPAIGNMANAGEMENT.COM OR CALL TOLL-FREE: (855) 264-1527.
Information about the Participants and a description of their direct or indirect interests by security holdings or otherwise can be found in the Definitive
Proxy Statement.
INVESTOR AND MEDIA CONTACTS
Investors:
Michael Fein
Campaign Management
(212)
632-8422
michael.fein@campaign-mgmt.com
Media:
Jonathan Gasthalter/Nathaniel Garnick
Gasthalter & Co.
(212)
257-4170
F9Investments@gasthalter.com