Snoop Dogg announces he's giving up smoke — in
his fire pit with brand new campaign with Solo Stove
GRAPEVINE, Texas, Nov. 20,
2023 /PRNewswire/ -- Solo Stove, a home and outdoor
lifestyle brand within Solo Brands (NYSE: DTC) and creator of
the smokeless fire pit, convinces Snoop Dogg, the most famous
smoker on the planet, to give up smoke.
On November 16th, The Doggfather
of Smoke announced to his combined 129M social media followers that he was "giving
up smoke" after talking it over with friends and family. While he
asked for others to respect his privacy, rumors started circulating
as to why.
Today, Snoop Dogg offered greater clarification that his earlier
comment was in regards to his love for sitting by a fire pit
without "coughing and his clothes smelling all sticky icky." Solo
Stove has since announced that Snoop Dogg will be their official
"smokesman," in support of the company's quest to eliminate smoke
from backyards everywhere.
"I love a good fire outside but the smoke was too much. Solo
Stove fixed fire and took out the smoke. They changed the game and
now I'm excited to spread the love and stay warm with my friends
and family." - Snoop Dogg
"We're stoked to have a product so good, it even inspired Snoop
to go smokeless. As the most popular smokeless fire pit in the
world, Solo Stove is all about bringing people together and
creating a vibe that encourages you to sit back, relax, and enjoy
your time with friends and family. Snoop, like Solo, is about good
moments, and we're looking forward to welcoming even more people to
the Solo Stove family." - John
Merris, CEO of Solo Brands
Snoop Dogg will partner with the company on smokeless product
innovation and contribute toward designing a new signature line of
Snoop Dogg x Solo Stove products. Kicking off the Snoop Dogg x Solo
Stove collaboration is a limited edition bundle that includes: a
Bonfire Fire Pit designed by Snoop, a fire pit stand, a Snoop
bucket hat, and a Snoop x Solo sticker pack.
The Limited Edition Bonfire Snoop Dogg Collaboration is priced
at $349.99 and will go on sale at
10:00AM ET on Monday, Nov. 20th.
Available exclusively at solostove.com and
goingsmokeless.com.
About Solo Brands, Inc.
Solo Brands, headquartered in
Grapevine, TX, develops and
produces ingenious lifestyle products that help customers create
lasting memories. Through an omni-channel distribution model that
leverages e-commerce, strategic wholesale relationships and
physical retail stores, Solo Brands offers innovative products to
consumers through Solo Stove, known for its firepits, stoves,
and accessories, Chubbies, a premium casual apparel and
activewear brand, Oru Kayak, innovator of origami folding
kayaks, ISLE, maker of inflatable and hard paddle boards and
accessories, and Icy Breeze, a portable cooler
air-conditioner.
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SOURCE Solo Stove