The stars will battle it out for the best
holiday decorations for a good cause: $100K in youth sports grants
PITTSBURGH, Nov. 22,
2024 /PRNewswire/ -- Today, DICK'S Sporting
Goods (NYSE: DKS) launched a Texas-sized holiday celebration with a new
campaign featuring sports icons Simone
Biles, Dak Prescott, Chris
Paul and Quinn
Ewers.
Experience the full interactive Multichannel News Release
here:
https://www.multivu.com/dicks_sporting_goods/9140954-en-dicks-sporting-goods-holiday-campaign-with-sports-icons
In the new campaign, produced in partnership with Bolded, OBB
Media's recently announced branded content division, these iconic
athletes engage in a friendly competition that calls on their
decorating skills, not their athletic skills, as they deck out
DICK'S Sporting Goods stores in the Texas city they call home and try to earn the
title of DICK'S Holiday Decorating Officer. From
lights and wreaths to over-the-top displays, the athletes showcase
the unique style of their city and their connection to it - gold
accents in Houston to celebrate
Simone's medals, a gingerbread football locker room in Dallas for Dak the QB, 12-foot basketball tree
for Chris in San Antonio and
officially licensed Texas accents
for Quinn, who received a little help from Matthew McConaughey, in Austin.
As part of this campaign, DICK'S Sporting Goods and The DICK'S
Sporting Goods Foundation are continuing their commitment to
communities through the Sports Matter program. Each athlete
will receive a $100,000 Sports Matter
grant to award to a local youth sports organization, or
organizations, of their choosing, inspiring and supporting the next
generation of athletes.
"We've had a blast getting ready for the holidays with
Texas' most inspiring and
entertaining sports icons," said Kari
DeGori, VP Local Marketing and Marketing Capabilities at
DICK'S Sporting Goods. "These in-store displays are interactive,
fun, a great place for photos, and each has its own tie of sport
into the holiday – whether it's a gingerbread locker room, a
chimney basketball game, or a vintage farm basketball hoop. We hope
that these displays add some extra joy for our customers while they
shop for everyone on their list. And we're thrilled to be able to
partner with our Foundation's Sports Matter program to extend the
holiday cheer to deserving local sports organizations."
"I love competing, so taking part in this Texas holiday contest with some of the best
athletes across sports was a lot of fun," said Chris Paul. "We are all trying to win and become
DICK'S Holiday Decorating Officer, but no matter what, we
all win as we have the opportunity to give back to youth sports.
Thank you to DICK'S for awarding a $100,000 Sports Matter grant to the Chris Paul
Family Foundation."
Texas residents can
experience the campaign in-person at the below DICK'S Sporting
Goods locations where the décor will be on display through the end
of the year:
- Dallas: 2845 W University Dr., Denton TX 76201
- Houston: 18650 Gulf Freeway, Friendswood TX 77546
- San Antonio: 321 Northwest
Loop 410, Suite 112, San Antonio
TX 78216
- Austin: 5001 183A Toll Road, Suite N100, Cedar Park TX 78613
The featured campaign content showcases each athlete as they
compete to build the best in-store décor and includes traditional
:60s and :30s broadcast commercials, along with 3–4-minute short
episodes chronicling each city and athlete's design. To view the
content and get in the holiday spirit from anywhere, explore the
campaign HERE.
This campaign will run across DICKS.com, YouTube, streaming and
social media as well as broadcast on local TV, radio and other
audio platforms in Dallas,
Houston, San Antonio and Austin.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement
by inspiring, supporting and personally equipping all athletes to
achieve their dreams. Founded in 1948 and headquartered in
Pittsburgh, the leading
omnichannel retailer serves athletes and outdoor enthusiasts in
more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands,
Going Going Gone! and Warehouse Sale stores, online, and through
the DICK'S mobile app. DICK'S also owns and operates DICK'S House
of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile platform for live streaming,
scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found
on dicks.com, investors.dicks.com, sportsmatter.org dickssportinggoods.jobs and
on Instagram TikTok Facebook and X.
Media Contact
DICK'S Sporting Goods – press@dcsg.com
Category: Company
View original
content:https://www.prnewswire.com/news-releases/dicks-sporting-goods-spreads-holiday-cheer-across-texas-with-simone-biles-dak-prescott-chris-paul-and-quinn-ewers-302314234.html
SOURCE DICK'S Sporting Goods