Sugar Cookie Pancake Kit and Pancake Syrup
Offer a Festive Look for the Season
CHICAGO, Sept. 27,
2023 /PRNewswire/
-- Mrs. Butterworth's®, a brand of Conagra
Brands, Inc. (NYSE: CAG), in partnership with Warner Bros.
Discovery Global Consumer Products, is celebrating the holiday
season with one of the most beloved holiday films, "Elf." In honor
of the movie's 20th anniversary, Mrs. Butterworth's has
released a limited-edition "Elf"-themed Sugar Cookie Pancake Mix
Kit and a specially designed bottle of Original breakfast syrup.
The movie stars Buddy the Elf, a North Pole resident with a
passion for syrup.
"Elf' is a holiday film full of joyful humor, and we're
delighted to offer two products that embody that spirit," said
Lucy Brady, President, Grocery and
Snacks, Conagra Brands. "Our new 'Elf'-themed Sugar Cookie
Pancake Mix Kit and specially-bottled Syrup are treats that we're
sure Buddy the Elf would love."
Listed as one of the four food groups by Buddy the Elf, "Syrup"
is the perfect way to celebrate the film's main character. The
thick, rich Original Mrs. Butterworth's recipe comes in a
commemorative bottle that's sure to be your favorite. The design
features Buddy the Elf in front of a snowy silhouette of
New York City, topped with a green
cap to match his outfit.
For pancakes that will make your holidays merry and bright, the
Mrs. Butterworth's "Elf" Sugar Cookie Pancake Mix Kit is a
festive treat. This new kit includes pancake mix, frosting and red
and green sprinkles, all inside a special edition box. Pancakes are
ready in minutes – just add water – and are especially delicious
paired with Mrs. Butterworth's Syrup.
The Pancake Kits and Syrup will be available through the holiday
season in grocery stores, mass retailers and through ecommerce
channels. The Pancake Kit has a suggested retail price of
$6.99, while the Syrup has a
suggested retail price of $4.19.
"Elf" is available to own on 4K
UHD.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Duncan
Hines®, Healthy Choice®, Marie Callender's®,
Reddi-wip®, and Slim Jim®, as well as
emerging brands, including Angie's®
BOOMCHICKAPOP®, Duke's®, Earth
Balance®, Gardein®, and Frontera®,
offer choices for every occasion. For more information, visit
www.conagrabrands.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part
of Warner Bros. Discovery Global Brands, Franchises, and
Experiences, extends the company's powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.' film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
For all media inquiries, please
contact:
Dan
Skinner
Conagra Brands
(312) 549 -5636
Dan.Skinner@conagra.com
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SOURCE Conagra Brands, Inc.