Alderson joins Broadridge to drive continued
expansion, innovation in the Canadian market
TORONTO, Jan. 18, 2024 /CNW/ -- Global Fintech
leader Broadridge Financial Solutions, Inc. (NYSE:BR) is pleased to
announce the appointment of Chad
Alderson as General Manager, Global Technology &
Operations (GTO), Canada. Alderson
succeeds Karin Yorfido, who was
recently appointed President of Broadridge Canada to further expand
Broadridge's footprint in Canada
and lead its Investor Communication Solutions (ICS) and the GTO
businesses in the region.
"We are excited to welcome Chad to lead our Broadridge GTO
Canada division, where he will help clients simplify and optimize
their global trading technology and operations, and modernize their
wealth management and capital market offerings," said Yorfido.
"With decades of experience in financial services across a variety
of industries, Chad's business, technology and transformation
expertise will create value for our clients and our associates as
we continue to expand our GTO franchise."
Alderson will oversee Broadridge's Canadian wealth, capital
markets and asset management business activities, engaging with
Broadridge's product, marketing, technology and operations groups
to deliver innovative services to Broadridge's Canadian clients. As
a member of Broadridge's Canadian leadership team, Chad will drive
the GTO roadmap for strategic growth, deliver its next generation
solutions across all client segments, and ensure the provision of
the highest level of service excellence.
"Canada is a critical market
and Broadridge is a trusted technology partner and innovator with a
proven track record of powering and helping transform Canadian
financial services organizations," said Alderson. "Working
alongside Karin, our GTO teams, and our Canadian associates, it is
my goal to deliver software and service excellence to our clients
as they leverage Broadridge's solutions to grow their
businesses."
Alderson brings over two decades of industry experience to
Broadridge. Most recently, he served as Vice President, End to End
Customer Journeys and Strategy and Enablement at TD Bank Group.
Prior to that, Alderson served as the Chief Executive Officer &
Director at LTI Financial Services Technology, where he led the
development of three new service lines, growing the organization to
meet the needs of banking, financial services and insurance clients
in Canada.
Alderson currently sits on the Board of Regents for the
Victoria University in the University of Toronto, is a member of the Royal
Canadian Legion, and is a member of Les Domestiques, a charitable
cycling organization.
Broadridge sits at the intersection of financial services,
providing the technological infrastructure for everything from
trading to debt servicing, deal making and regulatory compliance to
shareholder communications. In wealth and investment management,
Broadridge solutions are modernizing and personalizing the investor
experience; optimizing advisor productivity; and digitizing the
operations of wealth clients across their enterprises.
About Broadridge
Broadridge Financial Solutions (NYSE: BR), a global Fintech
leader with over $6 billion in
revenues, provides the critical infrastructure that powers
investing, corporate governance, and communications to enable
better financial lives. We deliver technology-driven solutions that
drive business transformation for banks, broker-dealers, asset and
wealth managers and public companies. Broadridge's infrastructure
serves as a global communications hub enabling corporate governance
by linking thousands of public companies and mutual funds to tens
of millions of individual and institutional investors around the
world. Our technology and operations platforms underpin the daily
trading of more than $10 trillion of
equities, fixed income and other securities globally. A certified
Great Place to Work®, Broadridge is part of the S&P
500® Index, employing over 14,000 associates in 21
countries.
For more information about us, please
visit www.broadridge.com.
Media contact:
Caroline Wolf
Prosek Partners
+1 646-818-9210
cwolf@prosek.com
SOURCE Broadridge Financial Solutions, Inc.