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For the First Time, NBC Universal, Broadway Video Entertainment and Cingular Wireless Bring America's Longest Running TV Comedy to the Small Screen NEW YORK and ATLANTA, Dec. 19 /PRNewswire/ -- Cingular customers no longer have to wait until Saturday night to enjoy what is undoubtedly the most influential sketch comedy show of all time. NBC Universal, Broadway Video Entertainment, and Cingular Wireless today announced the launch of Saturday Night Live (SNL) Mobile on Cingular handsets, marking the first time SNL content has been made available on the mobile phone. (Photo: http://www.newscom.com/cgi-bin/prnh/20061219/CLTU103 ) Cingular Video subscribers can enjoy exclusive mobile access to Saturday Night Live content, including video clips from classic and current episodes, as well as original material produced especially for the mobile screen. Cingular customers can also purchase and download a diverse collection of SNL- themed ringtones and graphics -- both from current and classic seasons. "For more than 30 years, SNL has entertained television audiences throughout the world with some of the most memorable comedic sketches Now, with the introduction of Saturday Night Live Mobile, Cingular becomes the first wireless carrier to deliver classic and current SNL shorts, as well as newly produced original content, to the mobile stage-exclusively for the enjoyment of our customers," said John Burbank, vice president of marketing, Cingular Wireless. "Saturday Night Live is a legendary comedy brand that consistently makes an impact on pop culture," Salil Dalvi, Vice President, Wireless, NBC Universal. "We are proud to have Cingular as our first wireless partner to showcase this program to their customers." "This is a landmark deal for NBC Universal and Cingular, said Ron Lamprecht, Vice President, New Media, NBC Universal Television Networks Distribution. "This agreement will allow consumers to watch NBC's Emmy Award- winning late-night comedy showcase, SNL, in a way that's convenient for them. NBC Universal is committed to providing our customers with content on a variety of platforms to meet their needs." SNL Mobile Content: Cingular Video Cingular Video subscribers will have exclusive access to an evolving library of more than 100 video shorts, ranging in duration of 2-3 minutes each, from current and classic SNL episodes, as well as some original shorts produced solely for Cingular Video. Shorts from the current season will appear on Cingular Video the day after the Saturday night premiere Cingular Video uses the power of 3G phones as well as Cingular's new high- speed 3G wireless broadband network which is currently available in 145 major metropolitan areas including 65 of the top 100 largest cities in 33 states, Puerto Rico and Washington D.C. To access Cingular Video, consumers need to purchase a 3G phone and sign up for the $19.99 MEdia Net Unlimited package, which includes Cingular Video. SNL Mobile: Ringtone & Graphics Cingular customers will also be able to purchase and download Music Tone ringtones and wallpaper graphics from current and classic SNL episodes, such as the SNL theme song and memorable sketch lines. To download your favorite SNL Music Tone or wallpaper graphic from a GSM phone, Cingular customers should: * Go to MEdia Mall on their phone's main menu * Select "Shop Ringtones & Graphics" * Select "Movies/TV Hits" * Follow the onscreen prompt to download the ringtone and/or graphic Cingular customers will be charged a one-time download fee of $2.49 for each Music Tone ringtone and $1.99 for each SNL wallpaper graphic. For more information on Cingular Video and Cingular's exclusive SNL Mobile content, visit http://www.cingular.com/cingularvideo. Artwork available upon request. Cingular Wireless is the largest wireless carrier in the United States, serving 58.7 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/. The nation's first broadcast network, NBC has evolved into a diverse, international media company. In addition to the NBC Television Network and 14 NBC television stations, the company owns CNBC, operates MSNBC in partnership with Microsoft, and maintains interests in a number of programming services, including the A&E Network, the History Channel, ValueVision, Inc. (ShopNBC), Paxson Communications, and Rainbow Media Holdings. In addition, NBC owns Telemundo, the nation's second-largest Spanish-language media company. NBC also has equity stakes in several new media companies. International holdings include CNBC Europe and CNBC Asia Pacific, which are services of NBC and Dow Jones, and an equity position in National Geographic Channels International. Members of the media can get more information about NBC and its programming on the NBC Media Village Web site at http://www.nbcmv.com/. Broadway Video Entertainment is one of New York's leading post-production services companies and a major independent producer of television and film entertainment. Founded in 1979 by Lorne Michaels, Emmy Award-winning creator and executive producer of the landmark television comedy "Saturday Night Live," its Broadway Video Enterprises division manages the company's extensive library of original and acquired entertainment content, distributing it to television and home video markets worldwide. Broadway Video Entertainment also develops and produces popular feature film and television entertainment through its motion picture division, Broadway Video Film Production, and its television production arm, Broadway Video Television. In addition Broadway Video provides award-winning design, video and audio production services, as well as duplication, encoding and DVD authoring services for leading entertainment and corporate clients. For information: http://www.broadwayvideo.com/. -- Broadway Video Entertainment -- http://www.newscom.com/cgi-bin/prnh/20061219/CLTU103 http://photoarchive.ap.org/ DATASOURCE: Cingular Wireless CONTACT: Kelleigh Scott Beal of Cingular Wireless, +1-404-236-6321, ; or Marc Liepis, Saturday Night Live, +1-212-664-5424, , or Amy Zelvin, NBC Universal, +1-212-664-7436, , or Mary Ellen Mooney, NBC Universal, +1-212-664-6333, , all of NBC Web site: http://www.cingular.com/ http://cingular.mediaroom.com/ http://www.nbcmv.com/ http://www.broadwayvideo.com/

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