Spin Master Products are the Latest Addition to
Build-A-Bear’s Ongoing Outbound Licensing Program
Build-A-Bear Workshop, Inc., a global brand kids love and
parents trust, and Spin Master Corp., a global leader in children’s
entertainment and one of the top five U.S. toy manufacturers, today
announced an agreement to make, market and distribute a line of
craft activity products. The line, designed to appeal to ages 4-10
will launch in multiple markets in fall 2016 with plans to rollout
globally in 2017.
“Spin Master brings unprecedented expertise to our partnership,
and together, our toy line will bring something to the marketplace
that is uniquely Build-A-Bear,” said Gina Collins, chief marketing
officer, Build-A-Bear Workshop. “As we look toward our 20th
anniversary in 2017, relationships with industry leaders, like Spin
Master, will help our brand remain iconic for the next generation
of guests.”
Renowned in the toy industry for its innovation, Spin Master
will introduce another dimension to the Build-A-Bear Workshop
experience by allowing children to stuff furry friends themselves
at home.
“Spin Master has a long history of creating craft activity toys,
and the new line will add an exciting new play pattern to the
Build-A-Bear franchise,” said Arlene Biran, vice president,
marketing, activities, Spin Master Corp.
The Spin Master agreement comes on the heels of several outbound
licensed product deals signed this year alone in North America,
including Clever Cookie iced and mini cookies; Chasing Fireflies
premium children's clothing and costumes; a JAKKS Pacific, Inc.
co-branded MiWorld playset assortment; PRAIM Group all natural,
premium milk chocolate bars and Choxcard chocolate bars; Froose
co-branded fruit snacks; NECCO co-branded Sweethearts candy;
Frankford Candy novelty candy; and Sykel Enterprises and Print
Concepts polar fleece and crafting fabrics.
“We are creating a unique portfolio of brand-relevant
Build-A-Bear toys, accessories and snacks that appeal to a variety
of consumer segments,” said Collins. “In addition to entering new
channels, our outbound licensing program allows us to offer more
variety to loyal fans, while introducing the Build-A-Bear brand to
new audiences.”
In January 2015, Brand Activation Consulting was appointed as
Build-A-Bear’s exclusive outbound licensing agent.
“The number of strategic partners Build-A-Bear has added in
recent months speaks to the strength of the brand,” said Michelle
McLaughlin, principal, Brand Activation Consulting. “Our work to
connect the company with strong licensees helps Build-A-Bear
achieve a key strategic objective to introduce more products in
more places.”
For more information about Build-A-Bear, visit buildabear.com,
and follow the brand on Facebook, Twitter, YouTube and Instagram.
For more information on becoming part of the Build-A-Bear licensing
program, contact info@brandac.com.
About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global brand kids
love and parents trust, seeks to add a little more heart to life.
The company has approximately 400 stores worldwide where guests can
create customizable furry friends, including company-owned stores
in the United States, Canada, Denmark, Ireland, Puerto Rico, and
the United Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. The company was
named to the Fortune 100 Best Companies to Work For® list for the
seventh year in a row in 2015. Build-A-Bear Workshop, Inc. (NYSE:
BBW) posted a total revenue of $392.4 million in fiscal 2014. For
more information, visit www.buildabear.com.
About Spin Master Corp.
Spin Master (TSX:TOY) is a leading global children’s
entertainment company that creates, designs, manufactures and
markets a diversified portfolio of innovative toys, games, products
and entertainment properties. Spin Master is best known for
award-winning brands including Bakugan, Air Hogs®, Spin Master
Games™ and the 2015 Toy of the Year, Zoomer™ Dino. Since 2005, Spin
Master has received 58 TIA Toy of The Year (TOTY) nominations with
14 wins across a variety of product categories. Spin Master has
been recognized with 11 TOTY nominations for Innovative Toy of the
Year, more than any of its competitors. Spin Master is among a
limited number of companies that not only develop and produce
global entertainment properties, characters and content, but also
monetize that content through the creation, sale and licensing of
products. To date, Spin Master has produced five television series,
including 2007 hit series Bakugan Battle Brawlers™ and its current
hit PAW Patrol, which is broadcast in over 160 countries and
territories globally. Spin Master employs over 850 people globally
with offices in Canada, United States, France, Italy, United
Kingdom, Slovakia, Germany, Holland, Mexico, China, Hong Kong and
Japan.
About Brand Activation Consulting
Brand Activation Consulting, a full business development agency,
is focused on driving revenue and increasing marketing
touch points for commercial brands via various business models
including; launch strategy, retail development, sales, strategic
partnerships, licensing, joint venture / acquisition and
business planning. Principles, Bob Traub and Michelle McLaughlin,
have held various executive positions successfully nurturing
entertainment and blue chip brands to commercial success in U.S.
retail and abroad. BAC provides strategic and tactical services to
our roster of clients; Build-A-Bear Workshop, Mattel
Asia, A+E Networks, Little Pim, Reckitt Benckiser and Groovio. Each
project is approached with one simple philosophy, “All brands
are not created equal and strategy is everything.” For
additional information about Brand Activation Consulting, email
info@brandac.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151111006053/en/
Build-A-BearBeth Kerley, 314-423-8000, ext.
5430bkerley@buildabear.com
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