Satisfy Cravings for Cool Summer Fun at Build-A-Bear Workshop
14 6월 2011 - 11:06PM
Business Wire
Build-A-Bear Workshop® (NYSE: BBW) announced today that
it is satisfying Guests’ cravings for summer fun with a new
collection of stuffed animals and cool camp activities at
Bearville.com™. Through an exclusive relationship with Dairy Queen,
Build-A-Bear Workshop will debut the Blizzard® Bears
Collection on Friday, June 17. Camp Happy Heart, a popular event on
Bearville.com, the company’s online entertainment destination and
virtual world, also will kick off its activities on Friday, June
17.
Build-A-Bear Workshop is satisfying
Guests' cravings for summer fun with a new collection of stuffed
animals. The Blizzard Bears Collection debuts on Friday, June 17
and will be available at Build-A-Bear Workshop stores and online at
buildabear.com for $22, while supplies last. (Photo: Business
Wire)
The Cookie Dough Blizzard, Strawberry Cheesecake Blizzard, Candy
Blizzard and Beary Blizzard Bears come with a scented plush
DQ® Blizzard Treat cup, and will be available at
Build-A-Bear Workshop stores and online at buildabear.com®
for $22, while supplies last. This is the first time in the
company’s 14-year history that Build-A-Bear Workshop has offered
scented plush products. Fashions and accessories to dress the
Blizzard Bears include:
- Dairy Queen Server Set with visor and
apron ($8)
- Dairy Queen Sundae Tee ($7)
- Ice Cream Tutu Outfit with Bow
($12.50)
- Ice Cream Cone Carrier ($9)
- Sweet Treat Legging Outfit
($10.50)
“Both Build-A-Bear Workshop and Dairy Queen bring smiles to
countless children everywhere,” said Maxine Clark, founder and
chief executive bear of Build-A-Bear Workshop. “We are thrilled to
bring the Blizzard Bears to Guests this summer. We know they will
enjoy making these flavorful furry friends and topping them off
with sweet styles.”
Guests who purchase a Blizzard Bear will receive a real Blizzard
Treat offer at their local participating Dairy Queen location.
Guests can visit buildabear.com/blizzard and enter a unique
Bearville.com code to download a coupon to buy one Blizzard Treat
and receive a mini Blizzard Treat for free.
“Build-A-Bear Workshop stores are located in more than 300 malls
where we have many Dairy Queen and DQ Orange Julius® locations,
making this a great promotion for our mall locations,” said Tim
Hawley, vice president of marketing communications for American
Dairy Queen Corporation. “At Dairy Queen, we are all about creating
smiles and stories and just like our family of local restaurants,
Build-A-Bear Workshop is a special place offering a magical
experience.”
Camp Happy Heart is gearing up for its fourth annual year of
fun. With nearly one million campers in 2010, Camp Happy Heart
continues to be a popular event in the Bearville.com virtual world.
Guests can choose to join one of four sweet teams: Team Cookie
Dough, Team Candy, Team Beary, or Team Strawberry Cheesecake. The
counselor bears will arrive early on Friday, June 17 to help kids
preregister for camp and get them ready for the coolest, biggest
camp yet.
Camp Happy Heart officially kicks off on Friday, July 1. This
year’s camp will feature ice cream-themed quests and virtual
prizes. At the end of camp, each participant will receive a team
trophy for their virtual Cub Condo® and the winning team will
receive a virtual trophy, an ice cream treat, an interactive
waterslide and a personalized camper’s trunk matching the team’s
color.
Guests can enter for a chance to win the entire collection of
Blizzard Bears in the “Bear in the World” contest on Facebook. To
enter, Guests can upload a photo of themselves or their
child/children and a Build-A-Bear Workshop furry friend on vacation
or at their favorite summer hangout at facebook.com/Buildabear.
Entries must be received by Wednesday, July 6. Visit the
Build-A-Bear Workshop Facebook page for more details.
About ADQ
American Dairy Queen Corporation (ADQ), which is headquartered
in Minneapolis, Minn., develops, licenses and services a system of
more than 5,900 Dairy Queen® stores in the United States, Canada
and 16 other countries. ADQ is part of the Berkshire Hathaway
family, a company owned by Warren Buffett, the legendary investor
and CEO of Berkshire Hathaway. For more information, visit
DairyQueen.com.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the United States, Puerto Rico, Canada, the
United Kingdom and Ireland, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world website at Bearville.com. The
company was named to the FORTUNE 100 Best Companies to Work For®
list for the third year in a row in 2011. Build-A-Bear Workshop
(NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010.
For more information, call 888.560.BEAR (2327) or visit the
company's award-winning website at buildabear.com.
Parental permission may be required to access Bearville.com.
Visit Bearville.com for details.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name and
our registered trademark of Build-A-Bear Retail Management,
Inc. Build-A-Bear Workshop® should only be used
in capital letters to refer to our products and services and should
not be used as a verb.
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