Build-A-Bear Workshop Offers “Be A Star” Sweepstakes to Give Guests a Chance to Co-Host a Show on Bearville.com
31 3월 2011 - 1:30AM
Business Wire
Build-A-Bear Workshop®, the interactive
entertainment retailer of customized stuffed animals, announced
today that it’s celebrating the launch of its entertainment
destination, Bearville.com™, by giving kids a chance to appear on
an upcoming show on the site. In response to a popular request from
Guests, the company is offering fans the opportunity to enter the
“Be A Star” Sweepstakes from April 1-25 to win a chance to be a
Guest Host on one of the shows on Bearville™. On March 1, the
company launched the latest version of Bearville.com which features
unique programming, celebrity interviews, a craft show, its own
blog, an arcade of games to play, and continued access to its
virtual world.
“Lots of young people dream of being famous, and I know it will
be a dream come true for one lucky winner to get the V.I.P.
treatment as a Guest Host on a Bearville.com show,” said Maxine
Clark, Build-A-Bear Workshop founder and chief executive bear.
“Involving our Guests is one of the best ways I can think of to
celebrate the launch of the new Bearville interactive site.”
One grand prize winner will receive a four day, three night trip
for the winner and one guest (a parent or legal guardian) to either
New York City or Los Angeles, where the winner will record a
segment as a co-host of one of the new Bearville shows. The trip
includes airfare, deluxe hotel accommodations for three nights and
transportation to and from the studio to record the segment. The
approximate retail value of the trip is $5,000 USD.
Five first prize winners will each receive a Build-A-Bear
Workshop Bear Buck$® gift card valued at $100 USD. All Guests who
enter will receive a code to redeem a special virtual news desk for
their Cub Condo® house at Bearville.com. This code is provided on a
tear off section of the entry forms.
Guests can enter the “Be A Star” Sweepstakes in Build-A-Bear
Workshop store locations, online at www.bearville.com/beastar, or
by mail. Visit Bearville.com for details.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the United States, Puerto Rico, Canada, the
United Kingdom and Ireland, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world website at Bearville.com. The
company was named to the FORTUNE 100 Best Companies to Work For®
list for the third year in a row in 2011. Build-A-Bear Workshop
(NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010.
For more information, call 888.560.BEAR (2327) or visit the
company's award-winning website at buildabear.com.
Parental permission may be required to access Bearville.com.
Visit Bearville.com for details.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Build A Bear Workshop (NYSE:BBW)
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Build A Bear Workshop (NYSE:BBW)
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