Victoria Justice and Build-A-Bear Workshop Announce Partnership
22 10월 2010 - 7:00PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, announced a new partnership today
with popular teen actress and singer, Victoria Justice. Known for
her acting roles in several television shows and movies aimed at
teen and tween audiences, Victoria will work with Build-A-Bear
Workshop on a number of company initiatives and merchandising
efforts.
Build-A-Bear Workshop, the interactive
entertainment retailer of customized stuffed animals, announced a
new partnership today with popular teen actress and singer,
Victoria Justice. Known for her acting roles in several television
shows and movies aimed at teen and tween audiences, Victoria will
work with Build-A-Bear Workshop on a number of company initiatives
and merchandising efforts. (Photo: Business Wire)
In support of the partnership, Build-A-Bear Workshop will
introduce Victoria Justice branded fashions and accessories for
furry friends that will be available in stores and online at
buildabear.com®. The collection kicks off with a bear-sized tee
shirt that will be available Dec. 2010, followed in early 2011 by a
red carpet inspired dress, and a Victoria Justice stuffed animal
that will be introduced later in 2011. Build-A-Bear Workshop Guests
can visit facebook.com/buildabear
during the holiday season to hear Victoria’s style suggestions and
fashion picks for her favorite furry friends.
“We are pleased to partner with Victoria Justice on a number of
exciting new products and programs that we know will appeal to
tweens, teens and younger Guests alike,” said Maxine Clark, founder
and chief executive bear of Build-A-Bear Workshop.
Victoria is also involved in the company’s Love.Hugs.Smiles.
initiative that encourages Guests to share their unique, everyday
reasons to smile. As part of this initiative, Victoria visited a
local Build-A-Bear Workshop store and surprised one of her biggest
fans at the girl’s Build-A-Party® celebration. After surprising the
Guest of honor, she joined in all the party fun, including
selecting a bear and wishing on the heart during the bear-making
process. To watch the video of Victoria sharing smiles at the party
plus videos of her talking about Love.Hugs.Smiles., please visit:
buildabear.com/lovehugssmiles.
In her personal time, Victoria joined a charitable initiative
that encourages American girls to channel their energy and
compassion in order to raise awareness and funds for their
counterparts in the developing world. As part of this campaign,
Victoria is helping to inspire teens to get involved and take
action on behalf of girls around the world. Victoria will be
honored at Variety Magazine’s “2010 Power of Youth Event” for her
support of this campaign. The spirit of this effort is in line with
the Build-A-Bear Workshop belief that friends working together can
make a world of difference.
In a comment on Victoria’s involvement with this initiative
Clark said, “It is great to work with someone like Victoria, who
not only resonates with young people because of her fun-loving
style, but also shows the importance of giving back and reinforces
helping others. She demonstrates the same core values we have as a
company and she is a fabulous role model for our young Guests.”
“I am excited to partner with Build-A-Bear Workshop because it
is a company with heart that encourages kids of all ages to get
involved and give back,” said Victoria Justice. “I’m looking
forward to participating with the company in these programs and
sharing smiles with Build-A-Bear Workshop Guests.”
To help spread smiles, make a Paws2Smile Pledge at
buildabear.com/lovehugssmiles. So far people from all around the
world have made pledges to do something little that makes a big
difference. Fun stuff like Love.Hugs.Smiles. wallpapers, e-hug
cards, and pledge badges is also available for free at the
site.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. The company currently operates
more than 400 Build-A-Bear Workshop stores worldwide, including
company-owned stores in the U.S., Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia, Africa, the Middle East, and Mexico. Founded in St.
Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world Web site at buildabearville.com®.
The company was named to the 2009 and 2010 FORTUNE 100 Best
Companies to Work For® lists. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $394.4 million in fiscal 2009. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com®.
A Company with Heart
Since its inception in 1997, Build-A-Bear Workshop has given
Guests a voice in supporting the causes that are important to them
and has given more than $25 million to children's health and
wellness, animals, literacy and other important causes through its
charitable arm. The company also started the Huggable Heroes®
program in 2004 as a way to recognize and empower young leaders
doing extraordinary things to help their communities and the world
around them.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full Name: Build-A-Bear Workshop®and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc.
Build-A-Bear Workshop®should only be used in
capital letters to refer to our products and services and should
not be used as a verb.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6478959&lang=en
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