Vital Farms Taps GUT Miami as Agency of Record to Usher in New Chapter of Bold, Bullsh*t-Free Storytelling
02 5월 2023 - 11:00PM
Vital Farms (Nasdaq: VITL) has selected GUT Miami – a creative
independent ad agency – as Agency of Record to help drive the next
chapter of disruptive brand growth. GUT specializes in bold and
long-term brand building work for brave clients and brands who want
to embrace a bravery journey, helping them shape cultural
conversations with a “no gut, no glory” mentality.
“We are thrilled to collaborate with GUT’s wildly talented crew
to continue building the Vital Farms brand,” said Kathryn McKeon,
Chief Marketing Officer, Vital Farms. “We look for thought
partners who share our values and have a track record of fantastic
work that’s culturally relevant. GUT approaches creative with
courage, transparency, and intuition and they think holistically
about our business and how to meet our consumers where they
are.”
“Vital Farms is an incredible brand, and we're excited to work
with a client who truly cares about bringing creative ideas to life
that are bold and culturally-relevant, with our shared goals
ultimately being to continue building brand awareness and brand
love for them in the long-term,” said Andrea Diquez, Global CEO,
GUT. “We are up to the challenge and excited to team up to make
those dreams a reality.”
"Vital Farms is a brave creative client eager to play in
culture, while also building more brand love, awareness and trust
among consumers nationwide," said Ricardo Casal, NA CCO &
Partner, GUT. "They’re also the definition of what it means to be a
gutsy client, having already worked with us on a fun, culturally
relevant Valentine's Day campaign, which was developed in less than
a week from conception to execution."
While the official relationship just kicked off, Vital Farms and
GUT hatched their first campaign together with "Put an Egg On It"
on Valentine’s Day to drive brand awareness when the whole world
was talking about eggs, but few were talking about egg brands. A
trifecta of content — an ad with couples “popping the question”
with an egg, a contest to win a lifetime supply of eggs, and an
open letter from Vital Farms’ CEO on the state of the industry —
laid the brand at the center of the egg-flation conversation. The
brand-right balance of playful, witty creative and mindful
commentary on egg pricing and supply brought both levity and
transparency to the timely topic.
The campaign hero film ran on Hulu, YouTube, TikTok, and digital
billboards the week of Valentine’s Day, generating millions of
impressions and positive engagement. One TikToker commented, “this
is better than any Super Bowl ad.”
ABOUT VITAL FARMS: Vital Farms (Nasdaq: VITL),
a Certified B Corporation, offers a range of ethically produced
foods nationwide. Started on a single farm in Austin, Texas, in
2007, Vital Farms is now a national consumer brand that works with
over 300 small family farms and is the leading U.S. brand of
pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are
exemplified by its focus on the humane treatment of farm animals
and sustainable farming practices. In addition, as a Delaware
Public Benefit Corporation, Vital Farms prioritizes the long-term
benefits of each of its stakeholders, including farmers and
suppliers, customers and consumers, communities and the
environment, and crew members and stockholders. Vital Farms’
products, including shell eggs, butter, hard-boiled eggs, and
liquid whole eggs, are sold in over 22,000 stores nationwide. Vital
Farms pasture-raised eggs can also be found on menus at hundreds of
foodservice operators across the country. For more information,
visit https://vitalfarms.com/.
ABOUT GUT: GUT is an award-winning global
independent creative network with offices in Miami, Buenos Aires,
São Paulo, Toronto, Mexico City, Los Angeles and Amsterdam, created
on the foundation of three essential values: Courage, Transparency,
and above all, Intuition. Since its founding in 2018 by Anselmo
Ramos and Gaston Bigio, GUT’s strength has been to help brands
generate a disproportionate amount of buzz, infiltrate pop culture,
influence behaviors, create brand love long term, and ultimately
help solve brands’ biggest business challenges. The GUT Network has
also won multiple accolades at the industry’s most prestigious
award shows, including at Cannes Lions, where it became the #2
Independent Network of the Year. https://www.gut.agency/
CONTACT:
Media:Rob DischerRob.Discher@vitalfarms.com
Investors:Matt SilerMatt.Siler@vitalfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e6801804-7bdd-4ea2-a861-139e1f8c3e2a
Vital Farms (NASDAQ:VITL)
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