CDMdata, DealerTrack Integrate Products; Provide Dealers Enhanced Inventory Management Solutions
08 2월 2010 - 7:00PM
PR Newswire (US)
New Tools Drive Efficiencies, Quicken Inventory Turnover to
Increase Profitability IRVINE, Calif. and LAKE SUCCESS, N.Y., Feb.
8 /PRNewswire/ -- CDMdata, Inc., a Kelley Blue Book company, and
DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc.
(NASDAQ:TRAK), a leading provider of on-demand software and data
solutions for the U.S. automotive retail industry, today announce
the completion of a series of product integrations between the two
industry leaders. Through the new product integration deal,
DealerTrack is now offering an integrated version of CDMdata's
AutoOffice Internet marketing solution directly to DealerTrack AAX
customers. AutoOffice, a Web-based inventory management solution,
is designed as a one-stop-shop for pricing, managing, marketing and
selling inventory online. The combined tool simplifies the
collection of vehicle information, detailed seller's notes and
photos, and distribution of the listings to online advertising Web
sites. Through this new integration, dealers can price and market
inventory, monitor sales and access appraising detail all from one
tool, eliminating multiple points of data entry, increasing
accuracy and marketing the car online days earlier. "CDMdata and
DealerTrack have joined forces to provide dealers with the ability
to more profitably manage the vehicle lifecycle from trade-in
appraisal, pricing, and marketing all the way to making the sale,"
said Mike Romano, chief operating officer for CDMdata, Inc. and
senior vice president of dealer strategy for Kelley Blue Book. "The
combined strengths of the two organizations and their products give
dealers the upper hand in their marketing efforts against the
competition." With this combined product suite, dealers control
asset management, pricing analytics, valuation and inventory
marketing. Ultimately, the use of this offering could decrease time
to market and eliminate transposition errors, allowing dealers to
focus on other aspects of the business. "The rules of online
vehicle marketing are evolving, and as a result, the technology
dealerships use must change to keep pace," said Raj Sundaram,
senior vice president, solution and services group at DealerTrack.
"Having the best and most comprehensive tools to support online
marketing efforts will lead to better business decisions and
improved profitability." For more information about Kelley Blue
Book and CDMdata dealer products, services and solutions, please
visit http://www.800bluebook.com/. For more information about
DealerTrack AAX and other solutions, please visit
http://www.dealertrack.com/inventory. About CDM Dealer Services and
CDMdata, Inc. (http://www.cdmdata.com/) CDMdata, Inc. provides
unparalleled technology and industry-leading service to the
automotive industry. CDMdata, Inc. solutions increase client
revenues by increasing productivity and data accuracy. CDM provides
proprietary hardware and software solutions that streamline
inspection, valuation, distribution, marketing and Internet sales
processes. CDM's flagship product is the DigitalLot Solution, which
provides automotive dealers with the hardware and software they
need to manage the collection and distribution of automotive
information over the Internet. CDMdata, Inc. is a Kelley Blue Book
company. CDM Dealer Services is a wholly-owned subsidiary of
CDMdata, Inc. About Kelley Blue Book (http://www.kbb.com/) Since
1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle
buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company's
top-rated Web site, http://www.kbb.com/, provides the most
up-to-date pricing and values, including the New Car Blue Book®
Value, which reveals what people actually are paying for new cars.
The company also reports vehicle pricing and values via products
and services, including software products and the famous Blue Book®
Official Guide. According to the C.A. Walker Research Solutions,
Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is
the most useful automotive information Web site among new and used
vehicle shoppers, and half of online vehicle shoppers visit
kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner,
sanctioned by the International Academy of Visual Arts. Kbb.com is
a leading provider of new car prices, used car Blue Book Values,
car reviews, new cars for sale, used cars for sale, and car dealer
locations. About DealerTrack (http://www.dealertrack.com/)
DealerTrack's intuitive and high-value software solutions enhance
efficiency and profitability for all major segments of the
automotive retail industry, including dealers, lenders, OEMs,
agents and aftermarket providers. Our solution set for dealers is
the industry's most comprehensive. DealerTrack operates the
industry's largest online credit application network, connecting
more than 17,000 dealers with over 800 financing sources. Our
Dealer Management System (DMS) provides dealers with easy-to-use
tools with real-time data access that will streamline any
automotive business. With DealerTrack AAX, dealers get better data
along with the tools to make smarter, more profitable inventory
decisions. Our Sales and F&I solution enables dealers to
streamline the entire sales process, quickly structuring all types
of deals from a single integrated platform. DealerTrack's
Compliance solution helps dealers meet legal and regulatory
requirements and protect their hard-earned assets. DealerTrack's
family of companies also includes data and consulting services
providers, ALG (Automotive Lease Guide) and Chrome Systems. Safe
Harbor for Forward-Looking and Cautionary Statements Statements in
this press release regarding the benefits of DealerTrack's
inventory solutions and the integration of Kelley Blue Book's data
and tools and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of DealerTrack to be materially different from any
future results, performance or achievements expressed or implied by
these forward-looking statements. Factors that might cause such a
difference include the adoption by dealers of DealerTrack's
inventory solutions, the performance by DealerTrack's third party
partners, and other risks listed in our reports filed with the
Securities and Exchange Commission (SEC), including our Annual
Report on Form 10-K for the year ended December 31, 2008. These
filings can be found on DealerTrack's website at
http://www.dealertrack.com/ and the SEC's website at
http://www.sec.gov/. Forward-looking statements included herein
speak only as of the date hereof and DealerTrack disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances. DATASOURCE: Kelley Blue Book
CONTACT: Robyn Eckard, +1-949-268-3049, , or Joanna Pinkham,
+1-949-268-3079, , or Brenna Robinson, +1-949-267-4781, , all of
Kelley Blue Book; or Mark Brown, +1-516-734-3887, , or Anuj Baveja,
+1-212-994-7552, , both of DealerTrack Web Site:
http://www.kbb.com/ http://www.cdmdata.com/
http://www.dealertrack.com/
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