Chrome® Systems Partners with Automotive Information Systems to Deliver Regional Rebate and Incentive Data Products

Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced a partnership with Automotive Information Systems, Inc. (AIS) to deliver comprehensive and accurate rebate and incentive information on new vehicles to the retail automotive industry. This relationship will allow Chrome to integrate detailed automotive incentive data into its offerings for the first time.

Delivered through web service technology with real-time automatic data updates, AIS rebate products are designed for seamless integration with the inventory shown on retail automotive websites. AIS rebate products are fully mapped to the Chrome Style ID, allowing for detailed data at the model and zip code level.

�This new partnership with AIS enables us to enhance our product offerings,� said Pete Batten, General Manager of Chrome Systems. �In today�s market, having comprehensive and region-specific incentive and rebate information side-by-side with vehicle listings is a significant competitive advantage for automotive retailing websites. We anticipate that this unique product will help increase vehicle sales and consumer interest.�

The automotive incentive information includes details about rebates, supported or alternative APR, bonus cash, and other available programs.

�Dealerships are looking for new ways to attract customers and push them to take the next step in the buying cycle,� said Troy Ontko, President and Founder of Automotive Information Systems. �Thanks to this joint offering, web developers will be able to offer to their clients the ability to present new vehicles online with available incentive and rebate programs alongside the vehicle listing.�

About Automotive Information Systems, Inc. (AIS) (www.aisrebates.com)

AIS Rebates (Automotive Information Systems Inc) is the only company that provides automotive incentive information to automotive dealerships in a simple, easy to use customizable format. AIS is also the leading provider of incentive information in digital format. AIS Rebates was founded in 1987 and is a privately held company. AIS Rebates is located in Ann Arbor, MI.

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook�, and since 1986 has collected, analyzed and enhanced �raw� automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of the new product offerings and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include Chrome�s ability to integration AIS�s information into its products, the accuracy and timeliness of the automotive incentive information and other risks listed in the DealerTrack�s reports filed with the SEC, including its 2007 Form 10-K. These filings can be found on DealerTrack�s website at www.dealertrack.com and the SEC�s website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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