Chrome® Systems Customizes Competitive Comparison Tool for Nissan
09 12월 2008 - 9:30PM
Business Wire
Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc.
(Nasdaq: TRAK) and an industry leader in managing automotive data,
today announced that it was recently selected by Nissan to deliver
a robust vehicle comparison tool, and within a short time frame
successfully delivered a customized version of its Chrome Construct
web services solution that significantly enhanced the automaker�s
web site. Chrome Construct allows automakers to access unbiased,
accurate and timely content about their vehicles and their
competitors� vehicles, and to create comprehensive consumer-facing
vehicle presentations, with the option of customization to
highlight the best features of their products. In Nissan�s case,
Chrome was able to quickly develop a customized solution that
performs side-by-side vehicle comparisons spanning hundreds of
features and technical specifications, automatically selecting and
presenting the advantages of Nissan�s vehicles relative to other
brands chosen by the consumer. �We are pleased to provide Nissan
with this new functionality, which can be very helpful in
increasing consumer interest and driving sales in the current
challenging environment,� said Pete Batten, general manager of
Chrome Systems. �Chrome�s ability to create this solution from the
ground up, integrate it with the existing web site, and host it on
a turnkey basis enabled Nissan to dramatically reduce its
time-to-market with the upgraded site.� About Chrome
(www.chrome.com) Chrome provides vehicle content, software,
technology and services to deliver enterprise solutions to all
segments of the automotive industry. Chrome pioneered the
technology behind electronic vehicle configuration with the
introduction of PC Carbook�, and since 1986 has collected, analyzed
and enhanced �raw� automotive data from all manufacturers. Chrome
Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a
DealerTrack Holdings, Inc. company (Nasdaq: TRAK). Safe Harbor for
Forward-Looking and Cautionary Statements Statements in this press
release regarding the benefits of Chrome Construct and all other
statements in this release other than the recitation of historical
facts are forward-looking statements (as defined in the Private
Securities Litigation Reform Act of 1995). These statements involve
a number of risks, uncertainties and other factors that could cause
actual results, performance or achievements of DealerTrack to be
materially different from any future results, performance or
achievements expressed or implied by these forward-looking
statements. Factors that might cause such a difference include:
including selling additional products and services to existing and
new customers; Chrome�s success in expanding its customer base and
product and service offerings; and other risks listed in the
DealerTrack�s reports filed with the SEC, including its 2007 Form
10-K. These filings can be found on DealerTrack�s website at
www.dealertrack.com and the SEC�s website at www.sec.gov.
Forward-looking statements included herein speak only as of the
date hereof and DealerTrack disclaims any obligation to revise or
update such statements to reflect events or circumstances after the
date hereof or to reflect the occurrence of unanticipated events or
circumstances. TRAK-G
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