BEIJING, June 30,
2023 /PRNewswire/ -- On June 28, GONG Yu, Founder and CEO of iQIYI,
attended the 3rd China Media Convergence Conference and shared his
views on the integrated development of the media industry. Gong
said, "as one of the key platforms in the online audiovisual field,
iQIYI remains committed to upholding tradition while embracing
innovation. We will continue to excel in technological innovation,
creating high-quality content production, and exploring new
business models."
To achieve these objectives, Gong said iQIYI strives to strike a
harmonious balance between tradition and creativity and create a
wide array of diverse content that embodies the core values of
inspiration, kindness, and unpretentious. Since 2022, iQIYI has
unveiled a number of reality-themed dramas such as A Lifelong
Journey, Chasing the Undercurrent, Wild Bloom, The Knockout,
among others, which have achieved both market popularity and
received strong user feedback. Additionally, in response to user
demand for niche content, iQIYI also rolled out dramas under the
Sweet On Theatre and Light On Theatre, which satisfy diverse user
tastes and are well-loved by users. In an era of media integration
and multi-screens resonance, iQIYI-produced dramas have
consistently received awards and have become an important content
source for television stations, driving and promoting the overall
development of media industry.
Secondly, iQIYI is committed to drawing inspiration and
revitalizing from the rich Chinese traditional culture heritage to
a fresh look. For instance, through iQIYI Chinese Historic City
Universe (iCHCU), iQIYI builds unique IPs that strongly showcase
the distinctive traditional Chinese culture.
Thirdly, iQIYI remains committed to driving progress with
technological innovation and promoting the industrialization of the
content industry.
Fourthly, iQIYI continues to deepen innovation in content and
business models, expanding the space for cultural expression and
imagination. For example, strategy around diversified business
model on core has enabled iQIYI to establish a unique model in the
cultural and entertainment industry, driving the deepening
development of media integration.
Fifthly, iQIYI upholds an international perspective, showcasing
stories from China with a global
outlook. iQIYI International APP is accessible in 191 countries and
regions worldwide, with over 1700 dramas, variety shows, and
animated content, as well as more than 3500 movies available. With
a cumulative user base exceeding 100 million of iQIYI International
APP, iQIYI has achieved significant success abroad with its costume
dramas such as Luoyang, Love Between Fairy and Devil, New Life
Begins, promoting the creative transformation and innovative
development of Chinese traditional culture.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI