Advanced brand safety and suitability
measurement is now available globally for advertisers on YouTube
Shorts
NEW
YORK, Dec. 12, 2023 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced an expansion of its
measurement capabilities on YouTube. IAS will now offer its
industry-leading brand safety and suitability measurement product
to advertisers for YouTube Shorts inventory, as part of its
existing Total Media Quality for YouTube product suite.
YouTube Shorts is one of the most popular short-form video
platforms in the world and is growing rapidly, with more than 2
billion users and over 70 billion views daily.
IAS will now provide additional, valuable third-party assurance
for brands that their video ads running on YouTube Shorts are
appearing in brand safe and suitable content with video-level
transparency, as defined by the Global Alliance for Responsible
Media (GARM) framework and adjacency standards. With Total Media
Quality for YouTube, advertisers can view brand safety and
suitability metrics for impressions served on YouTube Shorts, in
addition to viewability and invalid traffic measurement, globally
across 30+ languages.
As part of its Brand Safety and Suitability measurement, IAS
also now offers an analytics dashboard for advertisers on YouTube
to analyze brand safety and suitability trends with charts and
create a custom suitability profile.
"Since IAS launched Total Media Quality for YouTube earlier this
year, we've been able to provide new levels of insight into video
content for advertisers through our advanced AI-driven technology
and expanded reporting capabilities," said Lisa Utzschneider, CEO, IAS. "With this
expansion of our measurement capabilities on YouTube, we can bring
marketers the most actionable data to maximize their safety on
YouTube Shorts inventory - one of the fastest growing video formats
in digital advertising."
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.