Dell today announced Dell Create, Multi-Vendor Cloud for Content
Creators, a new professional service designed to help large
broadcast companies, studios, creative shops and other media and
entertainment customers dramatically improve their content
workflows with a centralized IT environment. Dell Create helps
customers reduce operational costs and increase efficiencies
through the Dell-managed organization and implementation of a
customized combination of customer-approved vendor solutions,
carefully selected to operate seamlessly together to meet the
unique needs of each customer. This helps customers do more of what
they do best and spend more time being creative.
Today, most broadcast companies, studios or creative shops
manage the creation and/or distribution of content
themselves. These processes require the orchestration of many
areas of specialized expertise, from business process management to
unique video-related tasks. Each of these niche areas is generally
serviced by different vendors that have their own platforms and
applications. As a result, companies are required to constantly
re-invent their workflow process to get the disparate technologies
and processes to work well together. This cumbersome process
plagues most businesses with inefficiencies, lack of standards and
redundancy.
Dell Create is designed to help customers save money and have
more time to focus on the creative process by providing them with a
converged hardware and software data center model, as opposed to
traditional workflow silos.
“Studios and broadcasters face a transformation challenge that
will reward having a centralized, scalable approach for their
systems architecture,” said Adrian Drury, Lead analyst, Media &
Broadcast, Ovum. “This will enable them to be operationally agile
in the face of a rapidly transforming and increasingly complex and
fragmented market. The challenge is that vendor landscape in the
premium video industry is highly fragmented, defined by specialist
solutions engineered for defined production and distribution
workflow processes. As studios and broadcasters embark on their
transformation challenge, there is a need for cloud platforms that
are engineered for the specific security, file size and latency
requirements of this industry, while presenting a unified
architecture that can give studios and broadcasters the platform to
survive and thrive in the transition ahead."
“Dell Create is based on direct customer feedback and the pain
points those customers experience in the workflow process,” said
Chad Andrews, Dell Media & Entertainment vertical strategist.
“Dell Create offers customers a COMPASS (Collaborative Multi-vendor
Platform-as-a-Service) computing model that enables customers to
benefit from an ecosystem of best-of-breed vendors that share a
pool of common technical resources, dramatically reducing costs and
eliminating redundancy.”
Dell Create services include the following steps:
1. Dell gains a firm understanding of the customer environment
and opportunity to improve and modernize. Dell leverages key system
integrators and developers to analyze the customer’s IT
environment.
2. Dell recommends the best workflow based on the customer’s
needs and business goals. This recommendation includes a custom
framework that integrates the right media and entertainment vendors
for each customer’s unique requirements.
3. Dell then develops a recommendation for and helps implement
an up-to-date, networked infrastructure based on customer direction
and to adequately support the new streamlined workflow.
Customers in the media and entertainment industry focus on a
variety of content-related tasks, spanning from content creation
and management to digital rights management and distribution to the
need for more dynamic multi-device applications. Dell is in the
unique position to support each of these unique needs from both the
services and hardware perspective. Affordable and customizable
offerings available through the Dell Create solution include a
variety of elements from Dell’s services, security, hardware and
software offerings:
- Dell Fluid FS for video storage
- Dell Wyse thin clients for secure,
reliable and cost-effective computing
- Dell Services & Solutions for hardware orchestration
- Dell PowerEdge C servers for
rendering
- Dell Precision workstations for high
performance content creation
- Dell UltraSharp monitors for high-end
visualization
- Dell SonicWALL and Dell Quest for
security
As showcased at NAB Show 2013, in the Dell portion of the
StudioXperience Sponsored by Intel Booth - SL9610, a number of
media technology providers have already embraced the Dell Create
vision, further enhancing the vendor ecosystem available to Dell
customers. The complete Dell Create solution is demonstrated in the
booth with the following vendor examples:
- 5th Kind: Offers local
and cloud-based production asset management and secure
collaborative workflow solutions for feature films, studios,
broadcast and other creative industries
- ANNOVA Systems: Provides
a comprehensive Newsroom software solution called OpenMedia.
OpenMedia provides a central collection news repository and helps
journalists and interactive content producers coordinate,
collaborate and streamline news production for broadcast TV, Web,
Internet, Social Media and Radio distribution
- Brevity: Breakthrough
technology within the Dell Create solution designed to highly
accelerate the transport of digital files while enabling the
simultaneous delivery in multiple formats to multiple locations as
a seamless process, resulting in increased efficiency in media
workflows for unmatched return on investment
- Crossroads Systems:
Supplements Dell’s Fluid FS solution with its StrongBox solution
that offers data protection and long-term data retention as shared
storage that seamlessly combines the speed and accessibility of
disk with the reliability and economy of LTFS tape – helping
Crossroads Systems customers reduce archive and preservation costs
by up to 90 percent
- Digital Rapids: Leverages
its Kayak platform to connect third party vendor solutions on the
backend while providing an intuitive workflow interface on the
frontend
- GreenButton: Provides a
middleware solution alongside Dell, illustrating how customers can
benefit from the economy of cloud or off-premise infrastructure,
instead of the traditional need to invest the implementation and
maintenance of an onsite datacenter
- Integrated Media Technologies
(IMT): Serves as Dell’s lead design and integration
consultant
- Kaazing: Provides new
interactive content delivery experiences that extend from the Dell
Create framework, leveraging the Kaazing WebSocket Gateway
technology to power real-time, reliable, secure connections over
the Web between customer datacenters and mobile devices
- Mediasmiths: Provides
industry-specific workflow design, solutions architecture,
training, change and software development expertise
- Vidispine: Serves as
Dell’s preferred framework for organizing digital assets and
managing centralized workflow processes. Vidispine is deployed as a
Cloud/Enterprise federated MAM solution that includes ingest and
transcoding capabilities.
In addition to introducing the new Dell Create solution, a large
enterprise-level offering, Dell also teamed with Red Giant to
showcase its small and medium business capabilities at NAB Show
2013. Red Giant leveraged Dell Precision workstations to produce
its latest short film, “Spy vs. Guy,” which premiered last night
with Dell at the show. The project, directed by the Webby
Award-winning Seth Worley, used M6700 and T7600 Precision
workstations with Adobe Premiere Pro and Red Giant’s
newly-announced Bulletproof software to demonstrate that, working
with Dell, independent filmmakers can create Hollywood-calibre
content, complete with visual effects, with off-the-shelf hardware
for a mere fraction of the budget required by previous
generations.
“We chose Dell’s Precision workstations for our film because we
found them to be an extremely powerful and reliable hardware
platform to run our new Bulletproof software and Adobe® Premiere®
Pro; both integral to the success of our film,” said Aharon
Rabinowitz, director of Communities for Red Giant. “Dell Precision
workstations combined with our Bulletproof solution truly provides
independent filmmakers with everything they need to design, ingest,
organize, process, archive and edit films with a single laptop and
a small crew.”
Furthermore, to maximize the performance of digital content
creation applications, Dell recently introduced Dell Precision
Performance Optimizer (DPPO), the industry’s first software that
automatically configures Dell Precision workstation settings based
on the software the user is running. DPPO includes profiles for
Autodesk Maya, Adobe Premiere Pro, Adobe After Effects® and other applications, and, once activated,
automatically adjusts system settings to optimize performance.
Additional features include proactive system maintenance and
tracking and reporting of system utilization, helping designers,
artists and other creative professional enhance and speed up their
workflows.
Availability
Dell is available to begin Dell Create consulting discussions
today with customers globally.
Dell at NAB StudioXperience Sponsored by Intel Booth –
SL9610
- Monday, April 8 – Thursday, April 11
- Monday, April 8, 10:30 a.m.
- Director Seth Worley and Producer
Aharon Rabinowitz on How Red Giant, Dell and Adobe Help Them Make
High-Quality Films on a Budget (live-stream available)
- Monday April 8, 2:30 p.m.
- What Metamorphosis Means to Dell
(live-stream available)
- Monday, April 8, 6 – 7:30 p.m.
- Dell & Red Giant Press Conference
and “Spy vs Guy” Film Premier (live-stream available)
- Tuesday, April 9, 10:30 a.m.
- Chad Andrews, Vertical Strategist at
Dell and Chan Mahon from IMT Discuss Dell Create (live-stream
available)
- Tuesday, April 9, 2:30 p.m.
- Introducing Dell Create Multi-Vendor
Services Solution (live-stream available)
- Wednesday, April 10, 10:30 a.m.
- Scott C. Hamilton, Dell Precision
Strategist, on the Advantages of Dell Precision Workstations
(live-stream available)
- Wednesday, April 10, 2:30 p.m.
- Hollywood Caliber on a Hobbyist’s
Budget with Dell, Red Giant and Adobe
Additional information:
- Dell Create
- “Spy vs Guy” Making-Of Video
- Dell NAB Show 2013: Live-stream
Presentations
- Dell Media & Entertainment
- Dell Professional Services
- Dell Precision
- Dell Precision Performance Optimizer
Overview Video
- Direct2Dell
- #DellCreate on Twitter
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers
innovative technology and services that give them the power to do
more. For more information, visit www.dell.com.
Dell, Dell Create, Dell Fluid FS, Dell Active Infrastructure,
Dell Precision, Dell PowerEdge C, Dell Ultrasharp, Dell SonicWALL,
Dell Quest, Dell Wyse are trademark of Dell Inc. Dell disclaims any
proprietary interest in the marks and names of others.
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