PC Market Slump to Continue in 2013 - Analyst Blog
05 3월 2013 - 8:50PM
Zacks
The U.S.-based information
technology (IT) research firm International Data Corporation
(‘IDC’) forecasts yet another year of expected decline in the PC
market. After witnessing a tough 2012, IDC predicts year-over-year
shipment decline of 1.3% in 2013, as against the previous
expectation of 2.8% growth. But the projected decline is somewhat
better than a decline of 3.7% registered in 2012.
The year 2012 was a difficult one for the PC industry mostly due to
the growing popularity of tablets, slow adoption of
Microsoft Corp.’s (MSFT) Windows 8 and ongoing
macro uncertainties, reflected by a soft holiday season and a tough
IT spending environment. IDC also noticed a declining trend in the
emerging markets as their transformation into matured markets is
limiting growth.
In 2012, Hewlett-Packard Co. (HPQ) occupied the
leading position with respect to shipments and market share. H-P
was followed by Lenovo and Dell Inc. (DELL).
IDC expects most of the factors pulling down the PC market to
persist in 2013 but expects better statistics from the emerging
markets. Moreover, the research firm forecasts a better second half
of 2013 buoyed by potential wide acceptance of Win 8 and a likely
PC refresh cycle.
The declining PC market has forced Hewlett-Packard and Dell to
diversify. Recently, H-P introduced a host of new offerings
including a new BPO (business process outsourcing) solution, three
desktop printers and two media players. H-P is also trying its luck
with Slate 7, a tablet running on Google Inc.’s
(GOOG) Android platform.
Both H-P and Dell are also craving for a wider exposure in the
high-margin server, storage, networking and cloud computing
markets. For this purpose, the companies have acquired a number of
cloud-based software and hardware companies.
Currently, H-P has a Zacks Rank #2 (Buy) mainly due to its new
offerings, its decision to divest WebOS and re-launch its tablet.
On the other hand, Dell, which has filed for a leveraged buyout,
has a Zacks Rank #3 (Hold).
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