By Rex Crum, MarketWatch

SAN FRANCISCO (MarketWatch) -- Gains from Groupon Inc., Amazon.com Inc. and Netflix Inc. highlighted what was shaping up to be a mildly upbeat session for tech stocks Wednesday.

Groupon (GRPN) shares rose more than 6%, to $5.69, after Sterne Agee analyst Arvind Bhatia raised his rating on the online daily deals and e-commerce company to buy from neutral and set a $9-a-share price target on the stock.

In a research note, Bhatia said his upgrade wasn't based on expectations for Groupon's upcoming fourth-quarter results, but on a "greater conviction in the company's ability to evolve beyond its current business, its ability to execute internationally and its positioning within mobile commerce."

Amazon (AMZN) was up by more than 3%, to trade at $266.89. The company announced an expanded content-licensing agreement with CBS Corp. (CBS). The deal adds CBS and Showtime shows such as "Everybody Loves Raymond" and "United States of Tara" to the Amazon Prime Instant Video lineup.

Netflix (NFLX) also rose more than 3% to reach $183.60. J.P. Morgan analyst Doug Anmuth raised his price target on Netflix's stock to $205 a share from $180, saying that recent meetings with company management suggest that Netflix's original series "House of Cards" is off to a strong start just 12 days after release.

Anmuth also said that Netflix is likely to push further into original programming "as it looks to differentiate itself from other streaming services such as Amazon Prime and Hulu, along with cable networks like HBO (TWX) and Showtime."

Dell Inc. (DELL) shares tacked on 2 cents to trade at $13.81. Bernstein Research analyst Toni Sacconaghi cut his rating on the PC maker to market perform, or neutral, from outperform, and said in a research note that he believes the company's plan to go private will succeed.

Cisco Systems Inc. (CSCO) was off by 2 cents a share in advance of its quarterly results, due after the close of trading.

Among tech companies slated to report quarterly results after the market close NetApp Inc. (NTAP) and online professional review company Angie's List Inc. (ANGI) were in the red, while Nvidia Corp. (NVDA) shares rose 1.6% to $12.63 and Applied Materials Inc. (AMAT) also edged into positive territory.

The Nasdaq Composite Index (RIXF) rose by almost 7 points to 3,193, and the Philadelphia Semiconductor Index (SOX) and the Morgan Stanley High Tech 35 Index (MSH) were also in positive territory.

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