A first-of-its-kind in the US streaming
industry, TaTaTu integration will offer rewards for simply watching
content on the Redbox, Crackle, and Chicken Soup for the Soul
streaming services
TTU Coins can be used to bid on auctions or on
TaTaTu’s e-commerce
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE),
one of the largest premium content providers for value-conscious
consumers, today announced it will launch a first-of-its-kind
viewer reward program across its entire streaming ecosystem with
TaTaTu. By simply watching Ad-Supported Video-on-Demand (AVOD) or
Free Ad-Supported Streaming Television (FAST) through the company’s
streaming services, consumers will earn coins which can be used to
bid on prizes and buy products. The service will be available on
the Redbox, Crackle, and Chicken Soup for the Soul streaming
apps.
TaTaTu is the first platform to reward users with coins, called
TTU Coins, which are a digital points system (not a
cryptocurrency). TaTaTu’s innovative technology will give consumers
a unique, rewarding experience from simply watching movies and TV
series on the Chicken Soup for the Soul Entertainment streaming
services. The coins can be used to bid on prizes, as well as buy
products that are always being updated. The companies previously
announced a deal to launch AVOD streaming in new international
markets using movies and TV series owned by Chicken Soup for the
Soul Entertainment.
“The addition of TaTaTu to our streaming services will provide a
fun and rewarding experience for millions of our consumers. In an
era where others are raising the prices of streaming services, we
are finding ways to reward viewers for watching our great content,”
said William J. Rouhana Jr., chairman and chief executive officer
of Chicken Soup for the Soul Entertainment. “This collaboration is
also an opportunity to enhance the entertainment experience and
drive engagement on the TaTaTu platform.”
“We are thrilled to work with Chicken Soup for the Soul
Entertainment, a leading provider of high-quality entertainment
content,” said Andrea Iervolino, founder and chief executive
officer of TaTaTu. “This collaboration represents a major step
forward for TaTaTu as we continue to build a strong ecosystem of
partners that share our vision for the future of
entertainment.”
About Chicken Soup for the Soul Entertainment
Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) provides
premium content to value-conscious consumers. The company is one of
the largest advertising-supported video-on-demand (AVOD) companies
in the US, with three flagship AVOD streaming services: Redbox,
Crackle, and Chicken Soup for the Soul. In addition, the company
operates Redbox Free Live TV, a free ad-supported streaming
television service (FAST), with nearly 180 FAST channels as well as
a transaction video on demand (TVOD) service, and a network of
approximately 31,000 kiosks across the US for DVD rentals. To
provide original and exclusive content to its viewers, the company
creates, acquires, and distributes films and TV series through its
Screen Media and Chicken Soup for the Soul TV Group subsidiaries.
Chicken Soup for the Soul Entertainment is a subsidiary of Chicken
Soup for the Soul, LLC, which publishes the famous book series and
produces super-premium pet food under the Chicken Soup for the Soul
brand name.
About TaTaTu
TaTaTu is the first social media and entertainment app to reward
users for the value they help generate by spending time on the
platform. Users receive TTU Coins for viewing content and social
media interactions. They can post photos and videos and earn even
more TTU Coins when someone likes, comments, views, or shares a
post or when users invite a friend. Rewards can be redeemed by
bidding at auctions for the chance to win exclusive products and
experiences, on TaTaTu’s e-commerce site, and soon nearby at
selected locations through affiliated merchants. TaTaTu cares about
its users, not only by rewarding them, but also by offering them
direct or indirect access to original content with an important
focus on culture, inclusion, gender equality and sustainability,
thereby enhancing social media engagement and fostering social and
environmental awareness. Tatatu S.p.A. was founded in 2020 by
renowned film producer Andrea Iervolino. Facebook, LinkedIn,
Twitter, Instagram
Forward-Looking Statements and Available Information
This press release includes forward-looking statements within
the meaning of the federal securities laws. Forward-looking
statements are statements that are not historical facts. These
statements are based on various assumptions, whether or not
identified in this press release, and on the current expectations
of management and are not predictions of actual performance. Such
assumptions involve a number of known and unknown risks and
uncertainties, including but not limited to risks relating to our
core strategy, operating income and margin, seasonality, liquidity,
including cash flows from operations, available funds, and access
to financing sources, free cash flows, revenues, net income,
profitability, stock price volatility, future regulatory changes,
price changes, ability to achieve and sustain market acceptance of
our content streaming services and other content offerings, ability
to recruit and retain officers, key employees, or directors,
ability to protect our intellectual property, ability to complete
and integrate into our existing operations future strategic
acquisitions, ability to manage growth, ability to pay dividends
and our debt obligations, as well as evolving regulatory or other
operational risks, and risks presented by changing general market
conditions impacting demand for our services. For a more complete
description of these and other risks and uncertainties, please
refer to Item 1A (Risk Factors) in the Company’s Annual Report on
Form 10-K for the year ended December 31, 2022 filed with the SEC
on March 31, 2023. If any of these risks materialize or our
assumptions prove incorrect, actual results could differ materially
from the results implied by the forward-looking statements
contained in this press release. Information regarding the
acquisition of Redbox and related transactions is qualified by
reference to the Company’s Current Reports on Form 8-K filed with
the SEC on May 11, 2022 as amended May 12, 2022, June 6, 2022,
August 12, 2022, November 14, 2022 and thereafter from time to
time, and all exhibits filed with respect to such reports. The
forward-looking statements contained in this press release speak
only as of the date hereof and the Company expressly disclaims any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Company’s expectations with respect
thereto or any change in events, conditions or circumstances on
which any statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20230523005559/en/
Chicken Soup for the Soul Entertainment (PRESS) Peter
Binazeski Chicken Soup for the Soul Entertainment
pbinazeski@chickensoupforthesoul.com
(INVESTOR RELATIONS) Zaia Lawandow Chicken Soup for the Soul
Entertainment zlawandow@chickensoupforthesoul.com
TaTaTu H/Advisors Havas Paris for TaTaTu Aliénor Miens
alienor.miens@havas.com
Louis Tilquin louis.tilquin@havas.com
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