CDMS Cadmus Communication (MM)

RICHMOND, Va., March 28 /PRNewswire-FirstCall/ -- Cadmus Communications Corporation (NASDAQ:CDMS) announced today that Reprints Desk will use RapidRights from Cadmus ArticleWorks(TM) to deliver protected PDF files to customers who purchase electronic reprints of journal articles for electronic distribution to their sales professionals, customers, or prospects. RapidRights is a digital rights management (DRM) system designed specifically for publishers as a user-friendly solution for securing PDF files. "The ArticleWorks platform and the RapidRights DRM system gives Reprints Desk a user-friendly method for online delivery of high-value copyrighted content," said Peter Derycz, founder of Reprints Desk. "We're delighted to partner with Cadmus. Working with the industry leader fits our strategy of offering cutting edge solutions for healthcare marketing. RapidRights offers a DRM system that is clearly the best for print content. Our team has delivered millions of articles, and we know first hand that the wrong DRM solution can ruin customer satisfaction. Cadmus has got it right with RapidRights, and we're confident that our customers will be satisfied." "We're excited that Reprints Desk has selected RapidRights from Cadmus. The Reprints Desk team has a lot of experience in the marketing of healthcare content and they know what works," commented Mark Anderson, Vice President of Marketing at Cadmus. "Since we launched our ArticleWorks content delivery system, we have been focused on making our DRM application as unobtrusive and easy for the user as it can be." ArticleWorks is a comprehensive content delivery and digital rights management (DRM) system with complete ecommerce functionality that enables publishers and content providers to deliver content on demand in either printed or secure electronic formats. The DRM protection offered through ArticleWorks works with the freely available Adobe Reader and does not require any other downloads or plug-in applications. Other publishers and content providers currently using ArticleWorks include SAGE Publications, Harvard's Kennedy School of Government, Simba Information, Infotrieve, and Elsevier. To learn more about ArticleWorks, please direct your inquires to Robert McKinney at . About Reprints Desk Reprints Desk is an innovative new Reprints company formed by content professionals with over 50 years of experience serving customers and publishers in healthcare. Reprints Desk offers reprints, ePrints, permissions, and related article delivery solutions. Reprints Desk is pioneering new, user friendly online interfaces at http://www.reprintsdesk.com/ to help customers manage all aspects of the content re-purposing process. About Cadmus Cadmus Communications Corporation provides end-to-end, integrated graphic communications services to professional publishers, not-for-profit societies and corporations. Cadmus is the world's largest provider of content management and production services to scientific, technical and medical journal publishers, the fifth largest publications printer in North America, and a leading national provider of specialty packaging products and services. For more information about the innovative technologies and products developed for publishers by Cadmus, visit http://www.cadmus.com/. DATASOURCE: Cadmus Communications Corporation CONTACT: Mark Anderson, Vice President, Marketing of Cadmus Communications Corporation, +1-804-287-3664 Web site: http://www.cadmus.com/ http://www.reprintsdesk.com/ Company News On-Call: http://www.prnewswire.com/comp/115581.html

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