ARM Leads the Mobile Market Into Console-Quality 3D Gaming
20 2월 2008 - 7:18PM
PR Newswire (US)
ARM Expands its Graphics Stack With Mali-JSR297 Software for
Graphics Acceleration on a Wide Range of Next-Generation Mobile
Devices CAMBRIDGE, England, February 20 /PRNewswire-FirstCall/ --
ARM (LSE:ARM); (NASDAQ:ARMHY) today announced at the Game
Developers' Conference, San Francisco, Calif., the ARM(R)
Mali-JSR297(TM) software for 3D graphics, the first product to
enable developers of Java applications to take advantage of the
latest hardware graphics features found in OpenGL ES 2.0 graphics
processing units (GPUs), such as the ARM Mali200(TM) GPU. With the
established Mali-JSR184 software (formerly Swerve Client), ARM is
uniquely positioned to offer a complete software and hardware
graphics stack and is one of the leading suppliers of middleware
that enable 3D graphics to be used in Java games. Ericsson Mobile
Platforms are the lead Partner for the Mali-JSR297 software,
complementing the Mali200 GPU and ARM graphics middleware in the
groundbreaking HSPA-enabled mobile platform, U500, bringing console
class gaming to 2009 feature phones. With the ARM Mali-JSR297
software, game developers now have complete control over the visual
appearance of their games, enabling the creation of graphics
displays on mobile phones that are similar to those seen on
high-end gaming consoles and PCs. The Mali-JSR297 software
demonstrates a leap in graphics quality that meets consumer demands
for advanced-content entertainment on mobile phones. "The
expectations of the gaming community continue to increase, which is
driving demand for device manufacturers to deliver the next wave of
user experience in mobile gaming. The Mali-JSR297 software will
provide game developers with the resources they need to bridge the
graphics divide among various gaming platforms," said Dr. Jon
Peddie, president of Jon Peddie Research, a leading multimedia and
graphics market research firm. "Historically, graphics quality on
mobile phones has lagged in comparison to those displayed on a
gaming console or computer screens. The software and hardware
products that ARM is now offering mean that mobile graphics will
now quickly approach the quality of a dedicated games device." In
order for Java applications to make use of the graphics hardware,
handset manufacturers require an efficient software engine that
minimizes the number of calculations that Java games need to
perform in order to display the graphics. The Mali-JSR297 software
builds on ARM's legacy in graphics solutions and eliminates the
risk of integration issues. Furthermore, the new features in the
Mali-JSR297 software reside beneath the gaming applications that
users download to their phones and open up the full power of OpenGL
ES 2.0, the API used in leading games consoles such as the Sony
PlayStation 3 and which is supported by the Mali200 GPU. The ARM
Mali-JSR297 software empowers developers with the artistic freedom
to produce games with more personality, despite limited display
size, which previously had not been possible for mobile Java
applications. "One of the biggest challenges facing game developers
today is the lack of tools that allow programmers to capitalize on
the most powerful graphics hardware in mobile phones," said David
Brittain, vice president of technology, Superscape. "ARM's graphics
portfolio provides optimal compatibility and enables us to speed
time-to-market with the games we develop." "The majority of today's
mobile phones are using Java technology to enable additional
applications and games to be downloaded to the phone after it is
sold. ARM is committed to providing solutions for the gaming
community that deliver dramatic improvements in the quality of
graphics displayed on these applications," said Gareth Vaughan,
graphics product manager, ARM. "ARM's support for the Java
community and graphics ecosystem with products such as the
Mali-JSR297 software enables game developers to harness new
hardware capabilities, producing 3D graphics that are markedly
superior in quality and performance." The Mali-JSR297 software is
the latest addition to the Mali(TM) graphics stack, a fully
integrated set of hardware and software IP that supports all the
graphics standards a device manufacturer needs. ARM has further
expanded this stack with the recent launch of the Mali-JSR226(TM),
Mali-JSR287(TM) and Mali-SVG-t(TM) products for the 2D graphics
market at Mobile World Congress in Barcelona, Spain. Please visit
http://www.arm.com/news/19869.html for more details. Availability
The ARM Mali-JSR297 software will be released immediately following
ratification of the JSR297 standard, with pre-release versions
available from ARM in Q3 2008. For more information about the ARM
graphics stack, please visit:
http://www.arm.com/products/esd/multimediagraphics_home.html. About
ARM ARM designs the technology that lies at the heart of advanced
digital products, from wireless, networking and consumer
entertainment solutions to imaging, automotive, security and
storage devices. ARM's comprehensive product offering includes
16/32-bit RISC microprocessors, data engines, graphics processors,
digital libraries, embedded memories, peripherals, software and
development tools, as well as analog functions and high-speed
connectivity products. Combined with the company's broad Partner
community, they provide a total system solution that offers a fast,
reliable path to market for leading electronics companies. More
information on ARM is available at http://www.arm.com/. ARM is a
registered trademark of ARM Limited. Mali, Mali200, Mali55,
Mali-JSR184, Mali-JSR226, Mali-JSR287, Mali-JSR297 and Mali-SVG-t
are trademarks of ARM Limited. All other brands or product names
are the property of their respective holders. "ARM" is used to
represent ARM Holdings plc; its operating company ARM Limited; and
the regional subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM
Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.;
ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH;
ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.
DATASOURCE: ARM Ltd CONTACT: Contact Details: ARM Press Office:
+44(0)208-846-0797; Starlayne Meza, Text 100, +1-415-593-8431, ,
Lorna Dunn, ARM, +44(0)1223-400835, ; Erik Ploof, ARM,
+1-425-880-6033,
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