Inuvo AI Enhances its Audience Descriptions by Utilizing OpenAI
09 5월 2023 - 9:30PM
Inuvo, Inc. (NYSE American: INUV), provider of the first generative
artificial intelligence (AI) advertising solution made specifically
for brands and agencies, today announced that its generative AI
technology, IntentKey®, is utilizing the ChatGPT API to enhance its
audience descriptions – redefining the way the marketing industry’s
“personas” have been traditionally created.
Marketers typically use identity-based,
predefined personas to describe their audiences. A marketing
persona is a detailed description of a hypothetical person who
represents a specific target market for a product or service.
Inuvo has revolutionized advertising by focusing
audience selection and targeting around concepts that define the
reasons behind consumer interests, not the identities within an
audience. Inuvo’s generative artificial intelligence is based on a
proprietary language model trained on a large corpus of public
information. Inuvo clients will now receive IntentKey®-generated
audience descriptions utilizing ChatGPT API enhancements.
This announcement follows the company’s launch
last week of its proprietary IntentKey® powered Audience Discovery
Portal where marketers can generate audiences at-will for any
product, service, or brand at inuvo.com/portal. Unlike the portal,
which is now available to the public, the new audience personas
will be exclusively available to Inuvo’s commercial clients.
Inuvo CEO Rich Howe commented, “It was inevitable that AI
systems would be able to talk to each other. This is only possible,
in this case, because the fundamental technologies that underpin
both AI systems are based on a language model. Effectively, the AIs
speak the same language.”
Mr. Howe continued, “With this enhancement, once again, Inuvo
unshackles marketers from their dependence on structured data sets
that predefine and, consequently, limit their knowledge about
audiences. What we are now able to do is send IntentKey’s generated
reasons behind why an audience is interested in a product, brand,
or service to the ChatGPT API so it can provide its natural
language interpretation of that audience.”
“This is yet another example of why language-based AI modeling
is the only way to free marketers from their decades of dependence
on identity-based targeting technologies. Inuvo can now generate an
unlimited number of possible audience descriptions, aka ‘personas,’
that are 100% uniquely related to each client’s business,”
concluded Mr. Howe.
Inuvo has numerous patents and over $50 million
invested in the conceptualization of the knowledge of humanity –
captured in Inuvo’s proprietary language model. These interrelated
concepts describe the numerous reasons behind consumer interest
without knowing who those consumers are. This AI technology is
specifically designed for a consumer-privacy-first future.
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market
leader in Artificial Intelligence built for advertising. Its
IntentKey AI solution is a first-of-its-kind proprietary and
patented technology capable of identifying and actioning to the
reasons why consumers are interested in products, services, or
brands, not who those consumers are. To learn more,
visit www.inuvo.com.
Safe Harbor / Forward-Looking
StatementsThis press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
materially, including, without limitation risks detailed from time
to time in our filings with the Securities and Exchange Commission
(the “SEC”), and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. You are urged to carefully review and consider
any cautionary statements and other disclosures, including the
statements made under the heading Annual Report on Form 10-K for
the fiscal year ended December 31, 2022 as filed on March 10, 2023,
our Quarterly Reports on Form 10-Q, and our other filings with the
SEC. Additionally, forward looking statements are subject to
certain risks, trends, and uncertainties including the continued
impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot
provide assurances that the assumptions upon which these
forward-looking statements are based will prove to have been
correct. Should one of these risks materialize, or should
underlying assumptions prove incorrect, actual results may vary
materially from those expressed or implied in any forward-looking
statements, and investors are cautioned not to place undue reliance
on these forward-looking statements, which are current only as of
this date. Inuvo does not intend to update or revise any
forward-looking statements made herein or any other forward-looking
statements as a result of new information, future events or
otherwise. Inuvo further expressly disclaims any written or oral
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Inuvo Company Contact:Wally RuizChief Financial
OfficerTel (501) 205-8397wallace.ruiz@inuvo.com
Investor Relations:David Waldman / Natalya
RudmanCrescendo Communications, LLCTel: (212)
671-1020inuv@crescendo-ir.com
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