SALT Microsalt Plc

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13 June 2024

                                                                                  MicroSalt plc

                                                                    ("MicroSalt" or the "Company")

Placement of SaltMe! Low Sodium Crisps on Thrive Market

MicroSalt plc (AIM: SALT), a company commercialising a patented technology to produce full-flavour low-sodium salt, continues to expand its reach of SaltMe! low sodium crisps with a new placement on Thrive Market, an e-commerce membership-based retailer offering natural and organic food products.

The placement is for all four flavours of SaltMe! 5 oz bags.  First orders will be made later this month.

Rick Guiney, CEO of MicroSalt, said: "We are extremely excited about the placement of our SaltMe! low sodium crisps on Thrive Market.  Thrive Market is an extremely well-regarded and national e-commerce platform offering natural and organic food products to their members. With over 1.2 million members, they speak directly to consumer looking for healthier snack options. This new placement across three new United Natural Food Distribution Centres allows us the opportunity for additional retail distribution and new account placements."

About Thrive Market

Thrive Market carries more than 6,900 products from over 800 brands, including organic and non-GMO foods, ethically sourced meat and seafood, non-toxic home and beauty products, organic and biodynamic wine, and items for babies and children. Thrive Market also offers approximately 700 of its own products, available exclusively to members. The company allows users to filter their search results by more than 90 different diets and lifestyle choices. Examples of filters include vegan, paleo, keto, gluten-free, Fair Trade certified, and non-GMO project verified products. 

Thrive Market is based on an annual membership model, which allows the company to keep prices low. Thrive Market offers incentives to members including discounts, gifts, exclusive product collaborations, and samples with orders. For every paid Thrive Market membership, a free membership is donated to a family in need in the United States as part of the company's Thrive Gives program. Students, teachers, veterans, nurses, and first responders are also eligible for free memberships.

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For more information, please visit www.microsaltinc.co, follow on X @microSaltPLC or contact:

About MicroSalt®

MicroSalt® produces a patented full-flavour, low-sodium salt for food manufacturers and consumers.

MicroSalt is a major potential disruptor in the food market, thanks to its micron sized particles which deliver the same sense of saltiness to a wide range of foods but with approximately 50% less sodium. Excess sodium consumption is a significant contributor to cardiovascular disease and MicroSalt's solution meets the rising demand for healthier alternatives to traditional salt. The WHO has set a target for reducing global sodium intake by 30% by 2025, which it estimates will save 7 million lives by 2030.

Each year, cardiovascular disease costs the UK £19 billion - if the average salt intake was reduced by one gram per day, it has been estimated that 4,147 lives and £288 million would be saved each year in the UK. As a nation, the UK consumes 183 million kilograms of salt each year, and 70 per cent. of the typical person's sodium intake is hidden in processed foods.

Operational since 2018, MicroSalt uses a patent-protected technology which helps create high barriers to entry within the reduced-sodium salt market. The group has a US patent and 14 patent applications pending in other jurisdictions globally.

The Directors believe that MicroSalt is well positioned to capture growth in the low sodium market, which is expected to grow exponentially, and that there is also scope to enter the larger salt market.

MicroSalt has a three-pronged marketing strategy, targeting large B2B food manufacturers, the B2C market and e-commerce customers. Microsalt's all natural, low-sodium solution is well positioned to take advantage of the fast-growing market for a healthier alternative to traditional salt.

ENDS