TIDMPPH
PPHE Hotel Group Limited
09 May 2023
9 May 2023
PPHE HOTEL GROUP LIMITED
("PPHE" or "the Group")
Transformational repositioning of art'otel Berlin Mitte
PPHE Hotel Group, the international hospitality real estate
group which develops, owns and operates hotels and resorts, is
pleased to announce the transformational repositioning of its
Berlin Mitte property into a new generation art'otel branded
hotel.
Since its launch in the late nineties, the Group's owned
art'otel brand has evolved significantly in response to the
consumer trend for boutique and lifestyle hotels. In line with the
Group's strategy to rejuvenate and elevate the art'otel brand
positioning, art'otel Berlin Mitte is in advanced stages of a
EUR2.8 million investment programme which will transform the
property into an upper upscale premium lifestyle art'otel branded
hotel.
The repositioning of art'otel Berlin Mitte involves a
refurbishment of the hotel's public areas and the creation of a spa
and wellness area. The final phase of the repositioning programme
will involve a full renovation of all 109 bedrooms and suites,
bathrooms and corridors, with all repositioning works expected to
be completed by the end of the first quarter of 2024.
The contemporary and luxurious designs have been created by
London and Zagreb-based design studio Atellior. The hotel's
signature artist is one of Germany's most prolific contemporary
modern artists, Georg Baselitz, whose art is on display across
public areas and guest rooms. Baselitz was part of a group of
Neo-Expressionist German artists, and he became famous for his
upside-down images. Later in his career he adopted a layering style
to his art which was the inspiration of the new guestroom design,
resulting in the use of different materials, textures and soft
colour schemes.
art'otel Berlin Mitte is located in the heart of Berlin's Mitte
district, near the Alexanderplatz with its iconic TV tower, and
sights such as the Museum Island, Berlin Cathedral, The Berlin
Palace (Stadtschloss) with Humboldt Forum, East Side Gallery,
Potsdamer Platz, Checkpoint Charlie, all within walking distance.
The urban Kreuzberg area, known for its rich offering of nightlife
and galleries, is around the corner from this hotel.
This investment programme follows the successful launch of the
iconic art'otel Amsterdam, and the recent opening of art'otel
London Battersea Power Station (December 2022). The Group's
development pipeline for 2023 and 2024 includes a further three
exciting new generation art'otel branded properties in Zagreb, Rome
and London Hoxton.
Boris Ivesha, President & CEO of PPHE Hotel Group,
commented:
"We are thrilled to be transforming art'otel Berlin Mitte to
become our latest new generation art'otel. In the next 12 months,
we plan to open exciting new lifestyle art'otel branded properties
in Zagreb, Rome and London Hoxton, and we have an appetite to grow
the brand further through a number of additional new acquisitions
and joint venture partnerships."
Enquiries:
PPHE Hotel Group Limited Tel: +31 (0)20 717 8600
Daniel Kos, Chief Financial Officer & Executive
Director
Robert Henke, Executive Vice President
of Commercial Affairs
Hudson Sandler Tel: +44 (0)20 7796
4133
Wendy Baker / Charlotte Cobb / Ben Wilson pphe@hudsonsandler.com
Notes to Editors
About PPHE Hotel Group
PPHE Hotel Group is an international hospitality real estate
company, with a GBP2.0 billion portfolio, valued as at December
2022 by Savills and Zagreb nekretnine Ltd (ZANE), of primarily
prime freehold and long leasehold assets in Europe.
Through its subsidiaries, jointly controlled entities and
associates it owns, co-owns, develops, leases, operates and
franchises hospitality real estate. Its portfolio includes
full-service upscale, upper upscale and lifestyle hotels in major
gateway cities and regional centres, as well as hotel, resort and
campsite properties in select resort destinations. The Group's
strategy is to grow its portfolio of core upper upscale city centre
hotels, leisure and outdoor hospitality and hospitality management
platform.
PPHE Hotel Group benefits from having an exclusive and perpetual
licence from the Radisson Hotel Group, one of the world's largest
hotel groups, to develop and operate Park Plaza(R) branded hotels
and resorts in Europe, the Middle East and Africa. In addition,
PPHE Hotel Group wholly owns, and operates under, the art'otel(R)
brand and its Croatian subsidiary owns, and operates under, the
Arena Hotels & Apartments(R) and Arena Campsites(R) brands.
PPHE Hotel Group is a Guernsey registered company with shares
listed on the London Stock Exchange. PPHE Hotel Group also holds a
controlling ownership interest in Arena Hospitality Group, whose
shares are listed on the Prime market of the Zagreb Stock
Exchange.
Company websites:
www.pphe.com | www.arenahospitalitygroup.com
For reservations:
www.parkplaza.com | www.artotel.com | www.arenahotels.com |
www.arenacampsites.com
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