Christmas Trading Statement


 

TIDMASC 
 
RNS Number : 8240L 
ASOS PLC 
19 January 2009 
 

ASOS PLC 
FOR RELEASE 
7.00am 
19 January 2009 
ASOS plc 
('ASOS') 
('a leading internet based fashion retailer') 
 
 
CHRISTMAS TRADING STATEMENT 
 
 
 
 
  *  Sales +118% year on year for the 9 weeks to 16 January 2009 
 
 
 
  *  Sales +108% year on year for the 42 weeks to 16 January 2009 
 
 
 
  *  1.2 million active customers as at 16 January 2009 
 
 
 
  *  Profit before tax for the year to 31 March 2009 expected to be in line with the 
  Board's expectations 
 
 
 
Commenting on Christmas trading, Nick Robertson, Chief Executive said: 
"We have had another great Christmas. Sales, visitors, conversion and average 
basket value were all at record levels with the website attracting 5.2 million 
unique visitors in December alone.  We now have 1.2 million active customers, a 
112% increase over the last 12 months. 
We helped maximise sales over the Christmas period by running a number of free 
delivery weekends and product promotions. Whilst this has impacted margin, we 
expect profit before tax for the year to 31 March 2009 to be in line with the 
Board's expectations. 
We remain cautiously optimistic about the outlook for ASOS with both young 
fashion and the internet proving more resilient in the current economic climate. 
We will continue with our programme of investment, putting in the infrastructure 
to support continued growth." 
 
For further information contact: 
ASOS plc     Tel: 020 7756 1000 
Nick Robertson, Chief Executive 
Jon Kamaluddin, Finance Director 
Cubitt Consulting                                       Tel: 020 7367 5100 
Brian Coleman Smith / James Verstringhe / Nicola Krafft 
JPMorgan Cazenove                                 Tel: 020 7588 2828 
Luke Bordewich / Gina Gibson 
Singer Capital Markets                              Tel: 020 3205 7500 
Nicholas How / Brad Cheng 
 
Background note 
ASOS is rapidly becoming the market leader in the UK online fashion world. The 
business continues to generate profitable growth despite continued investment in 
operational resources and enjoys strong and increasing barriers to entry. 
 
 
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is 
the UK's largest independent online fashion and beauty retailer and offers over 
17,500 branded and own label product lines across womenswear, menswear, 
footwear, accessories, jewellery and beauty with approximately 1,150 new product 
lines being introduced each week. 
 
 
Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.2 
million unique visitors a month and as at 16 January 2009 had 2.2 million 
registered users and 1.2 million active customers (defined as having shopped in 
the last 6 months). 
 
 
www.asos.com 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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