John Bay, Viyya Technologies, CEO, Presents at Magazine Publishers of America Conference
27 1월 2010 - 10:00PM
Marketwired
Viyya Technologies, Inc. (PINKSHEETS: VYON) -- John Bay, founder
and CEO of Viyya Technologies, Inc., (www.viyya.com) Fairfield, New
Jersey, was the lead-off speaker at a conference sponsored by the
Magazine Publishers of America (www.magazine.org) on January 14,
2010 titled "Making Money One Article at a Time." The primary theme
of John's presentation was to explain why article-level aggregation
of premium magazine content through today's mobile ecosystem
provides the industry with a unique opportunity to monetize the
value of each article by providing subscribers with information
that is customized to their individual interests.
The conference was held at the MPA headquarters in New York and
was attended by many senior executives from the magazine publishing
and advertising industries. The conference program included lively
presentations featuring ideas on how publishers can monetize their
content on mobile devices from; Lauren Thorpe, Senior Director,
Developer Relations, Qualcomm, Inc (QCOM); Craig Creason, Senior
Manager, Emerging Markets, Sprint Nextel Corp (S); JT Batson, EVP
of Revenue & Global Development, Rubicon Project; Michael
Kelley, Partner, Entertainment, Media, Communications and
Technology, PricewaterhouseCoopers; and Timothy Potter, Chief
Technology Officer at Viyya Technologies.
As a supplier of the communications chips that are included in
over 60% of all mobile devices, Ms. Thorpe's presentation followed
John Bay's theme by pointing out that Qualcomm sees the mobile
market transitioning from "search to discovery" which is why
they've built their Qualcomm Plaza to provide a digital locker
where the consumer finds, keeps, and owns their customized content.
Craig Creason of Sprint Nextel gave the audience an overview of the
wireless carrier ecosystem by describing the service Sprint is
providing to e-reader devices and talked about the role carriers
are playing in the market for location-based advertising.
JT Batson of The Rubicon Project reminded the publishers of how
the rapid growth of digital ad networks over the past few years had
essentially ruined the economics of the display advertising market
on publishers' web sites and warned them not to make the same
mistake twice by conceding the mobile market to ad networks that
commoditize the value of their print inventory. Much like Viyya has
done to promote its technology as an industry-sponsored platform
for premium article-level content, The Rubicon Project has built a
business that served over 400 billion ad impressions last year on a
publisher-side platform that provides tools that give publishers
much greater control of their inventory and increases the CPM value
of ads that are much more highly targeted than those served by
value-destroying ad networks.
The highly-regarded advisor to many leading magazine publishers,
Michael Kelley from PricewaterhouseCoopers, gave the audience a
very timely look into the magazine of the future by supporting John
Bay's premise that publishers need to refocus the way they think of
a "publication" by using their vast subscriber data as an asset
that extends their content to marketers and encourages their
subscribers to interact with their advertisers brands. Michael
spoke of how couponing, 2D barcodes, micro-subscriptions and the
reinvention of "push" content through customization platforms such
as Viyya's will lead to new monetization opportunities for magazine
publishers in the mobile market.
Chuck McCullagh, Senior VP at the MPA, said that responses he
received from attendees at the three hour conference were so
positive and enthusiastic that he's planning to invite the panel
back for a follow up seminar.
About Viyya Technologies
Viyya Technologies (www.viyya.com) (PINKSHEETS: VYON) is a
publicly traded company based in Fairfield, New Jersey. The company
develops content intelligence SaaS applications and platforms that
range from a single user service for the active business
professional to large multi-user environments for specific
industries in both the public and private sectors.
The company's core technology components manage information by
enabling users to customize the way they collect, process, and
experience digital content. Its innovative cloud-based technology
gives users the ability to retrieve filtered information from
multiple sources, organizes it through flexible and dynamic
options, and delivers it to any device. For additional company
information, please visit www.viyya.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
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speaks as of the date first set forth above and the company assumes
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events occurring after the date hereof.
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Viyya and its industry; and may differ materially from actual
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disclaims any intention or obligation to revise any forward-looking
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developments or otherwise.
Contact: Pam Dominiczak 973-276-0555
CurrentC Power (PK) (USOTC:VYON)
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