KaBloom has Stores in 29 States CAMARILLO, Calif., Sept. 26 /PRNewswire-FirstCall/ -- International Card Establishment, Inc. (I.C.E)(OTC:ICRD) (BULLETIN BOARD: ICRD) today announced that it has signed a large florist franchisor to its gift and rewards program, which is provided by I.C.E.'s Neos Merchant Solutions Inc. unit. The installation of I.C.E. terminals and Neos' software is expected to be complete by October 15, 2006. I.C.E. is also enrolling KaBloom franchisees at a rapid rate to coincide with the launch of the KaBloom gift and rewards program at corporate owned stores in California and Massachusetts. The initial credit card charge volume of enrolled stores is expected to exceed $500,000.00 monthly and the KaBloom has placed a 50,000-card initial purchase order with Neos Merchant Solutions. The gift and rewards program confers a number of benefits to KaBloom, including: (1) improved cash flow -- prepaid gift cards are issued for cash today against future sales; (2) brand identity -- a gift card acts as a "walking billboard" in the owner's wallet, offering a constant reminder of where to shop; (3) brand loyalty -- the gift card awards KaBloom customers points on their purchases, which can be redeemed for candy at KaBloom stores; (4) faster check out lines and more security -- because the smart card based gift card stores all of the data on the card itself without the need to dial up and verify the credit on the card and is virtually impossible to counterfeit. "Our gift and rewards program launch for KaBloom's corporate-owned stores will be complemented by our credit card processing services," H. Wain Swapp, President, Neos Merchant Solutions. "We expect to follow up this initial entry into KaBloom with gift and rewards programs for the majority of the company's franchisee-owned stores. About KaBloom KaBloom opened its doors in December 1998, with three avenues to purchase flowers: through the Internet at http://www.kabloom.com/, by telephone at 1-800- KaBloom and at our retail locations in greater metropolitan Boston. Consumer acceptance of KaBloom was immediate. Our combination of quality flowers, attractive prices, and easily accessible locations, with knowledgeable and friendly service is a winner. The media were quick to recognize KaBloom as a better way to buy flowers. In fact, we have become known as "the Starbucks of flowers." We now have over 100 retail outlet locations in 29 states nationwide. About Neos Merchant Solutions http://www.neosmerchant.com/ Neos Merchant Solutions is full service payment processing company offering a turnkey solution to today's retail merchants. Neos offers custom application development, electronic payment processing, card personalization services, terminal integration & deployment, and customer support. As an application developer, Neos has developed a variety of scalable smart card and mag stripe card applications utilizing all of the elements of stored value and frequency/loyalty card programs and services. Neos integrates its proprietary software to many of today's POS terminal and cash register interfaces. In addition, Neos offers one of the most robust internet-based transaction collection and database reporting systems in the marketplace today. About I.C.E. http://www.cardnetone.com/ I.C.E. is a rapidly growing provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system that enables merchants to offer store-branded gift and loyalty cards. Forward-Looking Statements This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended. Contact: H. Wain Swapp Chief Financial Officer, I.C.E. 800-905-6367 ext. 532 email: or Investor Relations Contact: PAN Consultants, Ltd. Philippe Niemetz, toll-free: 800/477-7570 212/344-6464 email: DATASOURCE: International Card Establishment, Inc. CONTACT: H. Wain Swapp, Chief Financial Officer of I.C.E., 1-800-905-6367 ext. 532, ; or Investor Relations, PAN Consultants, Ltd., Philippe Niemetz, 1-800-477-7570, +1-212-344-6464, Web site: http://www.cardnetone.com/ http://www.neosmerchant.com/ http://www.kabloom.com/

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