Church and Crawford signs Pilot Project with Indian Financial provider to target over 2.5 million smart phone users

Church & Crawford, Inc. (OTC:CCWF) can confirm today that its System Integrator (SI) has signed an agreement to start a pilot project for a major financial company in India.

The financial company has expressed its willingness to participate in a pilot using the EMPS+ solution as a key part of its customer contact strategy. The four-month pilot project will consist of a full deployment of the EMPS+ solution, and is expecting millions of dollars (US) in savings along with a first-ever revenue stream through advertisements via the EMPS+ application.

The company in India which has requested anonymity until a purchase order is signed permitted Church & Crawford to announce the pilot and to quote the following facts:

Pilot start date: April 2012 for a period of 6 months.

Pilot description: To further develop, test and complete field implementations on Andriod, Blackberry and Windows OS to a user group of 2.5M smart phone issues.

Terms: The pilot will be completed on commercial terms with a transactional base model to be implemented. $1 per download, 2c per connection, 10c per connection + self-service, $2 per every call that is transferred to an agent and $3.5 per every call that is resolved via agent chat.

With an average call volume being in excess of 220,000 calls per day, the Church & Crawford solution is expected to reduce the number of calls into the contact centre by up to 10% by the end of the pilot. The key areas being in the area of IVR. The company will for the first time work with its System Integrator to implement the agent chat facility. The company believes that this will benefit both the company and its customers by providing an enhanced customer service. The company has also commented on the clear benefits of the customer interaction particularly in the area of on-hold experience. By increasing the customer experience it the intrinsic benefit of increased customer retention. The company has stated that it is in talks with partner companies to create a mobile advertisement revenue model, based on 2.5 million users the finance company is expected to raise new revenue in the region of $250,000 per year.

Church & Crawford has worked closely with the SI in providing the mobile contact strategy and identifying key areas of improvement and revenue from mobile ads.

The pilot is expected to raise the following revenue (amounts are all in United States Dollars):

Pilot sign up - $150,000 (one off)

Application downloads - $500,000 (one off)

Total transaction (based on 10% of current calls per day) - $6.46 million per year

Mobile advertisement revenue - $25,000 per year

The EMPS+ solution has been developed for companies who need a cost effective channel to interact with their customers. EMPS+ is a standalone end-to-end solution providing a platform for customer interaction and mobile advertisement. It also integrates into existing Computer Telephony ("CTI") solutions to provide immediate and extensive cost savings.

A comment from the Financial Company

"We see the deployment of the EMPS+ Solution by our SI and Church & Crawford as a key application that will enhance customer experience and utilize the IVR port advantage to reduce the cost of providing services through our dedicated customer agents. We expect to save millions of dollars (US) by using EMPS+ data ports whilst also keeping up with the growing number of customers in our network. The advertising engine and agent chat will bring additional revenue streams to our company and put us in the lead of our competition. It's a simple and easy solution."

About Church & Crawford

Church & Crawford is a mobile phone software solutions company. The company develops and implements software solutions for mobile hand phones. Its main area of concentration is the development and implementation of software in these fields: Interactive Voice Response (“IVR”) solutions, Computer Telephony Integration (“CTI”) software.

Disclaimer for forward-looking statements for press releases

This Press release includes forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for Church Crawford and its subsidiaries and affiliates lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions. Important factors that could cause actual results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets for Church Crawford businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange rates and such other factors as may be discussed from time to time. Although Church Crawford believes that its expectations and the information in this press release were based upon reasonable assumptions at the time when they were made, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in this press release. Neither Church Crawford nor any other company within the Church Crawford group is making any representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the information in the press release, and neither Church Crawford, any other company within the Church Crawford group nor any of their directors, officers or employees will have any liability to you or any other persons resulting from your use of the information in the press release.

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