Good Life Networks Announces the Patent Cooperation Treaty Deems Its Programmatic Advertising Technology Novel in over 140
09 7월 2019 - 12:10AM
InvestorsHub NewsWire
Good Life Networks Announces the
Patent Cooperation Treaty Deems Its Programmatic Advertising
Technology Novel in over 140 Countries
Vancouver, British Columbia, Canada -- July 8, 2019 -- InvestorsHub
NewsWire -- Good Life Networks Inc. (TSXV: GOOD) (OTC
PINK: GOOLF) (“GLN“, or the
“Company“), a Vancouver-based programmatic
advertising technology company, is pleased to announce that its
patent pending technology for its Programmatic Advertising Platform
has been deemed novel by the International Searching Authority for
the PCT (“Patent Cooperation Treaty”). Once a
technology, product or service is deemed novel by the PCT it is
considered patentable and can move to the next phase of the
process. The PCT covers over 140 countries and positions the
Company to protect its rights in one or all these
jurisdictions.
GLN has been developing its unique advertising technology since
2016 with the sole aim of facilitating effective online advertising
without the use of personally identifiable information (PII). The
importance of not using PII was revealed after numerous scandals
involving user tracking and extensive personal data collection
practices became public. (1) The
use of PII is now subject to extensive regulation with GDPR
(General Data Protection Regulation) in Europe with similar rules
coming to the US and Canada. These regulations carry large
financial penalties for companies who use PII without the expressed
permission of the users, extensively limiting the availability of
user data to target advertising in the future.
GLN will now move to the national phase of the process to
achieve patent protection in the countries and regions it deems
relevant and strategic for its Non-PII advertising technology. GLN
believes this patent will help secure a unique position for the
Company as a technology leader in non-PII advertising.
Jesse Dylan, CEO of GLN,
commented, “The use of PII is becoming heavily regulated
and rightfully restricted. Advertisers are very aware of the perils
of becoming the next data breach scandal. GLN anticipated this
industry liability back in 2016 and invested the time, energy and
resources to create a novel non-PII advertising platform. We are
delighted to have positioned ourselves at the leading edge of the
industry changes and will soon have the official protections to
capitalize on these regulatory initiatives long into the
future.”
The GLN Story
GLN’s technology is the engine that sits between advertisers and
publishers. A highlight of GLN’s tech is that it does not collect
PII (Personal Identifiable Information). Built for cross device
video advertising: Mobile, In-App, Desktop and CTV (Connected
Television) the GLN Programmatic Video Advertising Platform has
among the lowest fraud rates of similar vendors in the industry.
Advertisers make more money by reaching their target audience more
effectively. GLN makes money by retaining a percentage of the
advertiser’s fee.
GLN is headquartered in Vancouver, Canada with offices in
Newport Beach and Santa Monica California, New York and UK and
trades on the TSXV under the stock symbol “GOOD” and The Frankfurt Stock
Exchange under the stock symbol 4G5. For further information on the
Company, visit www.glninc.ca
1: https://www.cnbc.com/2018/03/21/facebook-cambridge-analytica-scandal-everything-you-need-to-know.html
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward Looking Statements:
Forward-looking statements relate to future events or future
performance and reflect the expectations or beliefs regarding
future events of management of GLN. This information and these
statements, referred to herein as “forward-looking statements”, are
not historical facts, are made as of the date of this news release
and include without limitation, statements regarding discussions of
future plans, estimates and forecasts and statements as to
management’s expectations and intentions with respect to the
Company’s patent applications. These statements generally can be
identified by use of forward-looking words such as “may”, “will”,
“expect”, “estimate”, “anticipate”, “intends”, “believe” or
“continue” or the negative thereof or similar variations.
These forward-looking statements involve numerous risks and
uncertainties and actual results might differ materially from
results suggested in any forward-looking statements. Important
factors that may cause actual results to vary include without
limitation, risks relating to the success of any associated
regulatory approval and general economic conditions or conditions
in the financial markets.
In making the forward-looking statements in this news
release, the Company has applied several material assumptions,
including without limitation that the patent approvals with achieve
the results per GLN management’s expectations. GLN does not assume
any obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those
reflected in the forward looking-statements, unless and until
required by applicable securities laws. Additional information
identifying risks and uncertainties is contained in GLN’s filings
with the Canadian securities regulators, which filings are
available at www.sedar.com.
For further information, please contact:
investors@glninc.ca
CEO Jesse Dylan
604 265 7511
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