Optiva Launches Agentic AI for Telecom BSS, Powered by Google’s Gemini Models
12 2월 2025 - 9:30PM
Optiva Inc. (TSX: OPT), a leader in powering the telecom industry
with cloud-native billing, charging and revenue management software
on private and public clouds, today announced that its BSS platform
and charging engine now incorporate agentic AI using advanced
generative AI (GenAI) technology powered by Google’s Gemini models.
While today’s chatbots are limited to queries and prompts,
agentic AI has “agency,” with the ability to act autonomously and
independently, adapt, complete complex tasks, make decisions and
proactively achieve objectives.
Optiva’s agentic AI-powered BSS will enable communication
service providers (CSPs) to achieve measurably improved outcomes by
enhancing operational efficiency, cost savings, customer experience
and business productivity. The agentic AI platform is already being
used in digital BSS transformations by Optiva customers in the
Middle East and the Americas.
According to Gartner, by 2028, 33% of
enterprise software applications will include agentic AI, up from
just 1% in 2024. The quickly maturing technology can drive huge
productivity gains and add trillions in economic value to the
global economy. McKinsey cites customer operations (improving
customer and agent experiences) and sales (boosting
personalization, content creation, and productivity) as the top
areas for driving GenAI revenue, with AI agents being the next
frontier.
Optiva’s agentic AI-powered BSS and virtual AI agents,
integrated with the Optiva BSS Platform and Optiva Charging Engine,
enable intelligent process automation, hyper-personalized customer
experiences and faster resolution times for CSPs. By leveraging
Google’s Gemini models, these AI agents enhance natural language
understanding, proactive customer engagement and intelligent
automation, reducing OPEX and accelerating time to market. Gemini
models also power real-time insights using BigQuery and Looker,
helping CSPs optimize and create innovative offerings, improve
usage and billing transparency and drive new revenue streams,
ensuring they stay competitive in an evolving telecom
landscape.
"Integrating agentic AI into Optiva's BSS solutions marks a
pivotal step forward in the telecom industry. We are not simply
developing AI agents to streamline operations and improve customer
experiences — we are establishing the foundation for a future where
these agents can work together seamlessly. This will create an
intelligent, interconnected ecosystem that drives exponential value
for telcos of the future," said Chrisaman Sood, AI Product
Strategist at Optiva.
Key returns on investment (ROI) and benefits of Optiva's agentic
AI BSS ecosystem include:
- Enhanced Customer Experience: Customer care AI
agent Amica can automate customer queries and cases, significantly
improving resolution times and customer satisfaction. Comprehensive
automation also streamlines processes from customer onboarding to
support, delivering a superior customer experience.
- Increased Operational Efficiency: Operations
management AI agent Kairos proactively enhances operational
efficiency, delivering a reduction in ticket resolution time and
manual efforts. This enables operators to address critical issues
faster and optimize resource allocation.
- Hyper-Personalized Engagement: Sales AI agent
Sophos empowers CSPs to engage customers with hyper-personalized
offers and plans, improving sales efficiency and fostering customer
loyalty.
Industry innovators interested in
learning more about the benefits of Optiva agentic AI-powered BSS,
powered by Google’s Gemini models, can schedule a meeting and demo
with Optiva at MWC Barcelona, March 3-6, 2025, Hall 2, 2D20.
About Optiva Inc.Optiva Inc. is a leading
provider of mission-critical, cloud-native revenue management
software for the telecommunications industry. Its products are
delivered globally on the private and public cloud. The Company’s
solutions help service providers maximize digital, 5G, IoT and
emerging market opportunities to achieve business success.
Established in 1999, Optiva Inc. is listed on the Toronto Stock
Exchange (TSX:OPT). For more information, visit www.optiva.com.
For additional information, please contact:
Media: Misann Ellmaker, media@optiva.com
Investor Relations:
investors-relations@optiva.com
Optiva (TSX:OPT)
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Optiva (TSX:OPT)
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