TORONTO, Aug. 11,
2023 /PRNewswire/ - Today, global hockey equipment
brand Sherwood Hockey announced its official partnership with the
No.1 overall pick in the 2023 NHL draft, Connor Bedard. Bedard will play exclusively with
Sherwood Rekker Legend sticks and gloves.
As one of the most skilled prospects to ever enter the NHL,
Bedard requires a partner that can create and build equipment that
matches his performance and playing style. The Rekker Legend
stick's ergonomic tapered shaft shape and low kick-point is
tailormade for players like Bedard who possess quick, deceptive
hands and a lightning-fast release.
Bedard joins a dynamic roster of world-class players including
Matthew Tkachuk, William Nylander, Alex
DeBrincat, Quinton Byfield,
Emily Clark, Artturi Lehkonen,
Saroya Tinker, Connor Brown and Savannah Harmon.
"We're thrilled that Connor has found his performance match with
Sherwood and moreover this goes much deeper than a product fit.
Connor shares Sherwood's brand values of creativity,
self-expression and individuality on and off the ice – creating a
more meaningful relationship," says Brendon
Arnold, Associate Vice President, Brand Management, Sherwood Hockey.
"I'm really excited to be joining the Sherwood team," says
Connor Bedard, 2023 NHL Draft No. 1
Overall Pick. "Since I started working with Sherwood to develop
hockey equipment that I felt could improve my game, I have been
really impressed with their approach, expertise and dedication to
building the best gear. They are doing a lot of cool things around
the sport I love and I'm proud to be a part of it."
In 2020, Sherwood returned to market with a new brand aimed at
resonating with the next generation of hockey players while
challenging the conventions of an otherwise traditional sport
culture. This has been accomplished through athlete partnerships,
its enhanced product development capabilities and by executing
strategic product collaborations with Disney, OVO, Staple Pigeon
and Better Gift Shop.
"Our partnership with Connor
Bedard is a key step in the continued re-invention of the
Sherwood brand. Since we acquired Sherwood in 2018 and re-launched
the brand in 2020, we have been focused on building credibility
with the next generation of hockey players who, like us, can't wait
to see what Connor does on the ice supported by outstanding
Sherwood products," said Bobby Singh-Randhawa, SVP, Consumer
Brands, Canadian Tire Corporation, Limited. "In addition to being a
great example of the progress we've made with Sherwood as a brand,
this partnership also signals our intention to be a greater force
in the hockey market going forward."
As a Canadian Tire Corporation, Limited Owned Brand, Sherwood
products can be found in stores and online at Canadian Tire,
SportChek, Pro Hockey Life, Sports Experts, Sports Rousseau,
l'Entrepôt du Hockey and Hockey Experts in addition to retailers
worldwide. For product information and retailer locations visit
SherwoodHockey.com.
ABOUT CANADIAN TIRE
Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or
"CTC", is a group of companies that includes a Retail segment, a
Financial Services division and CT REIT. Our retail business is led
by Canadian Tire, which was founded in 1922 and provides Canadians
with products for life in Canada
across its Living, Playing, Fixing, Automotive and Seasonal &
Gardening divisions. Party City, PartSource and Gas+ are key parts
of the Canadian Tire network. The Retail segment also includes
Mark's, a leading source for casual and industrial wear; Pro Hockey
Life, a hockey specialty store catering to elite players; and
SportChek, Hockey Experts, Sports Experts and Atmosphere, which
offer the best active wear brands. The more than 1,700 retail and
gasoline outlets are supported and strengthened by CTC's Financial
Services division and the tens of thousands of people employed
across Canada and around the world
by CTC and its local dealers, franchisees and petroleum retailers.
In addition, CTC owns and operates Helly Hansen, a leading
technical outdoor brand based in Oslo,
Norway. For more information, visit
Corp.CanadianTire.ca.
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SOURCE CANADIAN TIRE CORPORATION, LIMITED