Zevia Announces Expansion of Leadership Team, Appoints Greig DeBow as Chief Commercial Officer
01 8월 2022 - 9:00PM
Business Wire
Zevia PBC (“Zevia” or the “Company”) (NYSE: ZVIA), the company
disrupting the liquid refreshment beverage industry with great
tasting, zero sugar beverages made with simple, plant-based
ingredients, today announced the appointment of Greig P. DeBow, Jr.
to the role of Chief Commercial Officer, effective today.
Mr. DeBow brings over 25 years of experience in the beverage and
consumer-packaged goods industries to Zevia’s management team, with
a strong track record of leading commercial strategy to fuel
revenue growth and profitability. He is responsible for driving
market development in support of profitable growth for the Zevia
brand through leadership across Retail Sales, eCommerce, Business
Insights/Category Management and Route-to-Market and will report to
Amy Taylor, President and CEO.
“We are thrilled to welcome Greig as Zevia’s Chief Commercial
Officer,” said Amy Taylor, President and CEO of Zevia. “Greig
brings decades of deeply relevant experience, which is essential as
we sharpen our go-to-market strategy, strengthen our business
partnerships at retail and drive channel and geographic expansion.
He is a well-respected industry leader and expert who is
well-equipped to drive immediate impact and provide critical
strategic input on our long-term growth plan. I look forward to
partnering with Greig along with the rest of the leadership team as
we continue to strengthen the brand, drive profitable growth and
realize our mission centered around global health.”
Most recently, DeBow was the Senior Vice President of Sales at
Jack Link’s Protein Snacks, the number one meat snack provider
worldwide, where he contributed to building a highly profitable
category-leading brand. Prior to that, he served as Vice President
of Sales & Distribution at Danone North America, where he was
responsible for the Convenience, Dollar, Discount, Drug, Export,
and Distribution teams across four brand units with a $510 million
revenue base. Prior to Danone, DeBow held a variety of roles at
Pabst Brewing Company from 2015 to 2019, including as Executive
Vice President of National Accounts. Over the course of his career,
DeBow also gained commercial leadership experience at PepsiCo, Red
Bull North America and Standard Beverage Corporation. He received
his BBA in Marketing and Business from Texas A&M
University.
About Zevia
Zevia PBC, a Delaware public benefit corporation designated as a
“Certified B Corporation,” is focused on addressing the global
health challenges resulting from excess sugar consumption by
offering a broad portfolio of zero sugar, zero calorie, naturally
sweetened beverages. All Zevia® beverages are made with a handful
of simple, plant-based ingredients, contain no artificial
sweeteners, and are Non-GMO Project verified, gluten-free, Kosher,
vegan and zero sodium. As of 2022, Zevia® beverages are distributed
in more than 31,000 retail locations in the U.S. and Canada through
a diverse network of major retailers in the food, drug, mass,
natural and ecommerce channels. For more information, please visit
www.zevia.com.
Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Forward-looking
statements include, without limitation, any statement that may
predict, forecast, indicate or imply future results, performance or
achievements, and may contain words such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “project,” “plan,” or
words or phrases with similar meaning. Forward-looking statements
should not be read as a guarantee of future performance or results
and will not necessarily be accurate indications of the times at,
or by, which such performance or results will be achieved.
Forward-looking statements are based on current expectations,
forecasts and assumptions that involve risks and uncertainties that
may cause our business, strategy or actual results to differ
materially from the forward-looking statements. We do not intend
and undertake no obligation to update any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as may be required by applicable law.
Investors are referred to our filings with the SEC for additional
information regarding the risks and uncertainties that may cause
actual results to differ materially from those expressed in any
forward-looking statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20220801005163/en/
Media Edelman 646-270-6797 Zevia@edelman.com
Investors Reed Anderson ICR 646-277-1260
Reed.Anderson@icrinc.com
Zevia PBC (NYSE:ZVIA)
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