Union Pacific Railroad and Twin Cities Public
Television Partner on Multilingual Rail Safety Campaign
OMAHA,
Neb., Aug. 18, 2022 /PRNewswire/ -- Union
Pacific Railroad and Twin Cities Public Television (TPT) are
teaming up to make rail safety a universal language, launching new
English- and Spanish-language safety multi-media materials aimed at
families and educators as the "Back to School" season kicks off
nationwide.
"With more than 140,000 miles of track and 212,000 rail
crossings in the U.S., chances are you and your child will come
across at least one on the way to and from school, whether it's on
foot or by car," said Union Pacific Assistant Vice President and
Chief Safety Officer Connie
Roseberry. "Now, is the perfect time to talk about staying
safe around the tracks, just as you would remind a child to look
both ways when crossing the street. We're proud of our work with
TPT to provide families a fun, engaging way to talk about rail
safety, and give educators free, downloadable tools for their
classroom."
According to data from Safe Kids Worldwide, more than 40% of
rail-related injury incidents occur between 3-9 p.m. Sharing three simple rail safety tips
with loved ones can help keep students safe around the tracks:
- Limit Technology Use: Phones, watches and games can
become a dangerous distraction. Put devices and ear buds away until
you safely cross the tracks.
- Wait for Trains to Pass: Never try to race a train,
always wait for it to pass. Wait until all warning devices are
clear before crossing.
- Always Obey Signs: Only cross railroad tracks at
designated crossing areas. Do not walk on or near the tracks, and
do not go around warning devices.
New videos and social media infographics that drive home these
safety tips are being featured over the next two months on PBS and
Univision/Televisa stations in Chicago,
Illinois; San Antonio and
Houston, Texas; Portland, Oregon; Los Angeles, California; and Minneapolis and St.
Paul, Minnesota.
This is the third year Union Pacific and TPT have worked
together to deliver multilingual safety messages through the
Community Ties Giving Program, but the first time the message has
been expanded nationwide, through a regional partnership grant.
Visit www.UP.com/safety or www.UP.com/seguridad to download
English- and Spanish-language learning guides, or dance to the
Train Safety Cha Cha jingle.
ABOUT UNION PACIFIC
Union Pacific (NYSE: UNP) delivers the goods families and
businesses use every day with safe, reliable and efficient service.
Operating in 23 western states, the company connects its customers
and communities to the global economy. Trains are the most
environmentally responsible way to move freight, helping Union
Pacific protect future generations. More information about Union
Pacific is available at www.up.com.
www.up.com
www.facebook.com/unionpacific
www.twitter.com/unionpacific
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SOURCE Union Pacific Corporation