OMAHA, Neb., July 24, 2017 /PRNewswire/ -- The
Telly Awards named Union Pacific a Bronze winner for two "Your Life
is Worth the Wait" videos urging drivers to stop for trains at
railroad crossings. The videos were part of a 2016 rail safety
campaign that reached approximately 32 million people on YouTube,
Facebook. Twitter and Instagram.
One video follows a hurried woman weaving her car through
traffic to avoid being late to a high-stakes job interview. She
considers racing an approaching train across a railroad crossing to
avoid being delayed. The woman slams on the brakes and recognizes
stopping the car prevented a catastrophic accident. She sees her
daughter's picture and recognizes her life was worth the wait.
The second video features a teen racing a truck to get his date
home before curfew. The young woman tells him to hurry as a train
moves toward a railroad crossing they need to pass. The truck stops
just seconds before the train passes. Both teens realize waiting
for the train to pass saved their lives, while the young woman
calls her father to let him know she will be
late.
Union Pacific worked with
St. Louis-based Geile/Leon
Marketing Communications to develop the award-winning videos.
Founded in 1979, the Telly Awards is the premier award honoring
outstanding content for television and cable, digital and streaming
and non-broadcast distribution. Winners include companies,
agencies, production companies, television stations, cable
operators and corporate video departments.
More than 500 accomplished industry professionals judged the
competition, evaluating entries to recognize distinction in
creative work. Less than 10 percent of entries are chosen as
winners of the Silver Telly, the highest honor. Approximately 25
percent of entries are chosen as Bronze Telly winners.
ABOUT UNION PACIFIC
Union Pacific Railroad is the principal operating company of
Union Pacific Corporation (NYSE: UNP). One of America's most
recognized companies, Union Pacific Railroad connects 23 states in
the western two-thirds of the country by rail, providing a critical
link in the global supply chain. In the last 10 years, 2007-2016,
Union Pacific invested approximately $34
billion in its network and operations to support America's
transportation infrastructure. The railroad's diversified business
mix includes Agricultural Products, Automotive, Chemicals, Coal,
Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing
U.S. population centers, operates from all major West Coast and
Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad
serving all six major Mexico
gateways. Union Pacific provides
value to its roughly 10,000 customers by delivering products in a
safe, reliable, fuel-efficient and environmentally responsible
manner.
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SOURCE Union Pacific