LIN Media's RMM Announces LA Office Opening to Support the Growth of its Digital Entertainment Initiatives
18 10월 2012 - 10:05PM
Business Wire
LIN Media (NYSE: TVL), a local multimedia company, today
announced that it is expanding its digital operations to the West
Coast to support the growth of its entertainment initiatives with
the opening of its new office, located at 6701 Center Drive, Los
Angeles, CA.
Jamie Elden, RMM’s Senior Vice President of Sales, who is also
head of entertainment for LIN Media’s digital operations and
Heather Wetzler, RMM’s West Coast Sales Director, are launching new
initiatives geared towards the entertainment industry to further
enhance LIN Media’s current digital media offerings, which include
NOVATM, a unique-to-market product that connects brands across all
platforms, is socially-connected and delivers a total 360°
consumer experience, as well as other sought-after video, branded
entertainment, social, and mobile products.
To celebrate the new Los Angeles office and its growing presence
in the entertainment industry, RMM hosted the Digital Hollywood
Conference’s “End-of-Day Poolside Reception” for all attendees at
the Ritz Carlton Marina Del Ray on October 15, 2012, the first day
of the Digital Hollywood Conference, one of the premier
entertainment and technology conferences in the country. Mr. Elden
was also invited to participate in a panel discussion at the
Digital Hollywood Conference, which was held on October 16 and
entitled “Video Advertising: Monetizing the Cross-Platform Package
between Tablets, TV’s, Smartphones, PC’s and Games”.
“The entertainment sector, which is often comprised of early
adopters that utilize technology and innovative ways to connect
consumers with their brands, represents an important audience for
LIN Media’s digital operations,” said Mr. Elden. “We are
ever-growing our client base through unique advertising solutions
that meet the entertainment industry’s needs, in addition to our
traditional digital solutions that allow brands to successfully
target their campaigns through our comScore verified network of
premium publishers and by utilizing our NOVATM platform to further
extend a brand’s message to new audiences.”
“Heather’s experience in opening digital offices in Los Angeles,
along with her experience working with Hollywood movie studios,
will bolster our presence on the West Coast and provide us with
numerous advantages as we launch our new entertainment
initiatives,” added Mr. Elden.
Forward-Looking Statements
This press release includes statements that constitute
"forward-looking statements," including statements regarding our
future plans and operations. Forward-looking statements inherently
involve risks and uncertainties that could cause our actual results
to differ materially from the forward-looking statements. Factors
that could contribute to such differences include, but are not
limited to, our ability to successfully expand our digital
operations and other risks detailed in our periodic reports filed
with the Securities and Exchange Commission. Reports may be
accessed online at www.sec.gov or www.linmedia.com. By making these
forward-looking statements, we undertake no obligation to update
these statements for revisions or changes after the date of this
press release.
About RMM
RMM delivers digital media strategies and solutions for some of
the nation’s most respected agencies and brands. Leveraging
proprietary intelligence, technology, and the established footprint
and relationships of its parent company, LIN Media (NYSE: TVL), one
of the largest broadcasters in the U.S. with industry-leading
television, web, and mobile properties, RMM operates a leading
comScore, Inc.-ranked network and has a proven track record of
delivering online advertising campaigns with ROI.
About LIN Media
LIN Media is a local multimedia company that operates or
services 43 television stations and seven digital channels in 23
U.S. markets, along with a diverse portfolio of web sites, apps and
mobile products that make it more convenient to access its unique
and relevant content on multiple screens.
LIN Media’s highly-rated television stations deliver important
local news and community stories along with top-rated sports and
entertainment programming to 10.5% of U.S. television homes. The
Company’s digital media operations focus on emerging media and
interactive technologies that deliver performance-driven digital
marketing solutions to some of the nation’s most respected agencies
and brands. LIN TV Corp. (“LIN Media”) is traded on the NYSE under
the symbol “TVL”.
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