Gap Remains in Negative Zone - Analyst Blog
10 1월 2012 - 9:15PM
Zacks
The New Year brought no cheer for
one of the leading global specialty retailers, Gap
Inc. (GAP). The company continues to record comparable
store sales results in the red. Last December, Gap registered a
decrease of 4% in same-store sales for the five-week period ended
January 1, 2012, with sales declining across the board. The
year-over-year comparison also looked jaded with the company
recording a narrower decline of 2% in the prior year comparable
period.
December 2011
Sales
Gap witnessed a contraction in
same-store sales across each of its segments. The company reported
a decline of 2% in Banana Republic North America segment compared
with a positive 2% growth in the prior-year period. Gap North
America’s same-store sales declined 4% versus negative 6% in the
prior-year period. The company’s same-store sales in the
international region plunged 6% compared with a fall of 3% in the
year-ago period. Same-store sales at Old Navy North America fell 4%
compared with flat last year.
Net sales for the five-week period
ended January 1, 2012 inched down 1% to $1.98 billion compared with
net sales of $2.01 billion in the prior-year period, primarily
driven by sluggish performances across all of the company’s
businesses.
Year-to-date
Sales
Since the beginning of fiscal 2011,
i.e., February 2011, Gap has reported a decline in comparable sales
every month, except April and June. Year-to-date, the company has
reported a decline of 4% in comparable sales compared with an
increase of 2% during the same period in fiscal 2010. Accordingly,
Gap’s year-to-date net sales dropped 1% to $13.72 billion from the
prior-year period sales of $13.82 billion.
Why Negative
Comps?
The company faced a number of
challenges during the busiest shopping season of the year.
Lackluster sales in North American region have continuously dragged
down Gap’s comparable store sales throughout fiscal 2011. Moreover,
the Black Friday weekend did not help the company to inflate its
sales figures in November 2011. However, the company is taking
strategic steps to counter the domestic market saturation.
Gap is losing its market share
against its rivals, such as The TJX Companies Inc.
(TJX) and Macy’s Inc. (M), who registered
same-store sales growth of 8% and 6.2%, respectively for the
five-week period ended January 1, 2012. Both these companies
successfully lured the shoppers with their aggressive promotional
activities.
Negative Comps Dragging
Profit Down
During the last three quarters of
fiscal 2011, the company’s declining comparable sales has
negatively impacted its quarterly performance. Comparable sales in
the first quarter declined 3%, resulting in a drop of approximately
11% in earnings per share. During the second quarter, Gap’s
earnings per share plummeted approximately 3%, primarily due to a
decline of 2% in comparable sales. The third quarter was also not a
happy tale for the company, as its comparable sales fell by 5%,
dragging earnings per share down by 21%.
Initiatives
Taken
In an effort to improve customer
experience and enhance productivity per square footage, the company
intends to strategically close and consolidate square footage at
Gap and Old Navy brands. Gap intends to strategically reduce its
Gap North America store counts to 950 by the end of fiscal 2013,
consisting 700 specialty stores and approximately 250 outlets.
Contrary to this, the company is
planning aggressively to expand its international and franchise
business. The company intends to triple the Gap store count in
China from 15 to approximately 45 during the next 12 month period.
Moreover, the company is anticipating opening a total of 60 new
franchise stores by the end of fiscal 2011, of which it has already
opened 33.
Moreover, in a drive to boost its
international operations, Gap consolidated its foreign business
under one division in London. Lackluster sales in North America
compelled the company to explore the overseas market. In order to
counter the domestic market saturation, Gap is aiming to generate
30% of total sales from the overseas operations and online business
by 2013. To achieve this end, Gap has opened stores in China, Italy
and Australia, and has launched the e-commerce business in more
than 90 markets, which are expected to further strengthen its top
and bottom lines, moving forward.
Conclusion
We believe that the company’s
long-term strategic moves along with disciplined cost management
measures will not only provide financial flexibility, but will also
help to drive value proposition. Moreover, Gap’s globally
recognized brands complement one another, enabling it to leverage
its position in the sector.
Currently, Gap’s shares maintain a
Zacks #3 Rank, which translates into a short-term ‘Hold’ rating.
Our long-term recommendation on the stock remains ‘Neutral’.
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